Table of Contents
Consumers have started consuming naturally healthy food products such as olive oil, brown bread, multigrain bread and oat biscuits due to rising health and wellness concerns. This trend was especially noticeable in cities in upmarket bakeries, department stores and hypermarkets/supermarkets. This shows that the rich urban consumers were moving to healthier varieties of packaged food. To leverage on the trend, companies started giving more attention to brands like Britannia NutriChoice, Sunfeast...
Euromonitor International's Naturally Healthy Packaged Food in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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