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Naturally Healthy Packaged Food in South Korea

  • September 2013
  • -
  • Euromonitor International
  • -
  • 27 pages

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Value sales of naturally healthy packaged food increased by 8% in current terms in 2012 and reached Won694 billion in 2012. Except for olive oil, most categories recorded healthy growth rates. NH olive oil continued to decline given that Korean consumers are aware that it is unsuitable for frying food. NH high fibre bread and NH high fibre cereals continued to perform well due to their lower calories in comparison with regular products made with white wheat.

Euromonitor International's Naturally Healthy Packaged Food in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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