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Naturally Healthy Packaged Food in South Korea

  • September 2013
  • -
  • Euromonitor International
  • -
  • 27 pages

Value sales of naturally healthy packaged food increased by 8% in current terms in 2012 and reached Won694 billion in 2012. Except for olive oil, most categories recorded healthy growth rates. NH olive oil continued to decline given that Korean consumers are aware that it is unsuitable for frying food. NH high fibre bread and NH high fibre cereals continued to perform well due to their lower calories in comparison with regular products made with white wheat.

Euromonitor International's Naturally Healthy Packaged Food in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Packaged Food in South Korea
NATURALLY HEALTHY PACKAGED FOOD IN SOUTH KOREA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2007-2012
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 3 NH Packaged Food NBO Company Shares 2008-2012
Table 4 NH Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Maeil Dairies Co Ltd in Health and Wellness (south Korea)
Strategic Direction
Key Facts
Summary 1 Maeil Dairies Co Ltd: Key Facts
Summary 2 Maeil Dairies Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Maeil Dairies Co Ltd: Competitive Position 2012
Pulmuone Co Ltd in Health and Wellness (south Korea)
Strategic Direction
Key Facts
Summary 4 Pulmuone Co Ltd: Key Facts
Summary 5 Pulmuone Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Pulmuone Co Ltd: Competitive Position 2012
Executive Summary
Health and Wellness Still Puts Up A Good Show in 2012
Economic Downturn Brings Healing Trend To Health and Wellness
Major Dairy Companies Record Healthy Performances
Despite Government Restrictions, Consumers Still Prefer Hypermarkets
Health and Wellness Is Essential for Manufacturers To Boost Sales
Key Trends and Developments
Actively Introducing the Healthier Concept of Packaged Food
Male Consumers Are Increasing in Importance Within Health and Wellness
Wellbeing Is Developed To Fit the New Lifestyle of Healing
New Adult Consumers Bring Beauty Into Health and Wellness
Health and Wellness Packaged Food Sees Knock on Benefit From Safety Issues
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 7 Research Sources












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