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Naturally Healthy Packaged Food in Venezuela

  • September 2013
  • -
  • Euromonitor International
  • -
  • 26 pages

The growing interest of Venezuelans in looking for healthy eating habits has driven innovation towards naturally healthy products, such as those with high fibre content and those with natural ingredients like oatmeal and seeds. For instance, PepsiCo Alimentos SCA manages the Quaker line in cookies, which is available in varieties like apple and cinnamon, oats and raisin and granola, and recently introduced a chocolate-coated version that is made from oats. Healthy products that are indulgent at...

Euromonitor International's Naturally Healthy Packaged Food in Venezuela report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: NH High Fibre Food, NH Honey, NH Oils and Fats, NH Snack Bars, NH Sour Milk Products, NH Soy Products, NH Sweet and Savoury Snacks, Other NH Frozen Meat Substitutes, Other NH Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Naturally Healthy Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Naturally Healthy Packaged Food in Venezuela
NATURALLY HEALTHY PACKAGED FOOD IN VENEZUELA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2007-2012
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 3 NH Packaged Food NBO Company Shares 2008-2012
Table 4 NH Packaged Food NBO Brand Shares 2009-2012
Table 5 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 6 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Alimentos Kellogg SA in Health and Wellness (venezuela)
Strategic Direction
Key Facts
Summary 1 Alimentos Kellogg SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Alimentos Kellogg SA: Competitive Position 2011
Executive Summary
Health and Wellness Packaged Food Posts Positive Value Growth in 2012
Omega Fatty Acids Lead New Product Development in Packaged Food Arena
PepsiCo Alimentos Points To the Development of Healthy Snacks
Supermarkets Remain the Leading Channel for the Purchase of Health and Wellness Packaged Food
Health and Wellness Packaged Food Is Expected To Grow at A Moderate Pace
Key Trends and Developments
Health and Wellness Packaged Food Remains A Niche in Venezuela
Restricted Access To Foreign Currency and Declining Purchasing Power Limit Innovation in Food Intolerance and Organic Packaged Food
Ageing Population Leads the Way in New Product Development
Prices of Health and Wellness Packaged Food Products Continue To Limit the Adoption of A Healthy Diet
PepsiCo Alimentos Points To the Development of Healthy Snacks
Market Data
Table 7 Sales of Health and Wellness by Type: Value 2007-2012
Table 8 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 9 Sales of Health and Wellness by Category: Value 2007-2012
Table 10 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 11 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 12 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 13 Health and Wellness GBO Company Shares 2008-2012
Table 14 Health and Wellness NBO Company Shares 2008-2012
Table 15 Health and Wellness NBO Brand Shares 2009-2012
Table 16 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 17 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 18 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 19 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 21 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Definitions
Sources
Summary 3 Research Sources












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