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Organic Beverages in Colombia

  • September 2013
  • -
  • Euromonitor International
  • -
  • 19 pages

Organic beverages remained underdeveloped in Colombia in 2012, with organic coffee being the only category to generate significant volume and current value sales. Organic coffee is mainly grown by indigenous local communities such as the Arhuacos from the Sierra Nevada de Santa Marta. Domestic consumption of organic coffee is quite low, however. This is partly due to the fact that organic coffee products are significantly more expensive than non-organic variants. Moreover, consumer awareness of...

Euromonitor International's Organic Beverages in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Organic Hot Drinks, Organic Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Organic Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Organic Beverages in Colombia
ORGANIC BEVERAGES IN COLOMBIA
Euromonitor International
September 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Executive Summary
Growth As Colombians Become More Aware of Nutritional Needs
New Rules for Claims and Labelling
New Brands Enter Health and Wellness
Health and Wellness Products Reach Neighbourhood Stores
Fortified/functional To Drive Forecast Growth
Key Trends and Developments
Fortification With Essential Vitamins and Minerals Gains Ground
Health Concerns Have A Positive Effect on Better-for-you and Naturally Healthy Products
Strategic Direction of Companies Increasingly Focused on Health and Wellness
Looking at the Elderly As A New Niche
Private Label Betting on Benefiting From Health and Wellness Trend
Market Indicators
Table 1 Sales of Health and Wellness by Type: Value 2007-2012
Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 3 Sales of Health and Wellness by Category: Value 2007-2012
Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 7 Health and Wellness GBO Company Shares 2008-2012
Table 8 Health and Wellness NBO Company Shares 2008-2012
Table 9 Health and Wellness NBO Brand Shares 2009-2012
Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 1 Research Sources












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