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Summary

The Future of the Fish & Seafood Market in the United States to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Fish & Seafood consumption trends in the United States, historic and forecast Fish & Seafood consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Fish & Seafood sales overall and to know which categories and segments are showing growth in the coming years.

Key Findings

Why was the report written?
• This report provides authoritative and granular data on the Fish & Seafood market in the United States and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the United States Fish & Seafood market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Synopsis

Detailed category coverage is provided, covering six product segments that include: Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood - Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table Of Contents

The Future of the Fish and Seafood Market in the United States to 2018
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 United States Fish and Seafood Market Analysis, 2008-18
2.1 Fish and Seafood Value Analysis, 2008-18
2.1.1 Overall Fish and Seafood Market Value, 2008-18
2.1.2 Fish and Seafood Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Fish and Seafood, 2008-18
2.2 Fish and Seafood Volume Analysis, 2008-18
2.2.1 Overall Fish and Seafood Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Fish and Seafood, 2008-18
2.2.3 Fish and Seafood Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Fish and Seafood, 2008-18
3 United States Ambient Fish and Seafood Market Analysis, 2008-18
3.1 Ambient Fish and Seafood Value Analysis, 2008-18
3.1.1 Ambient Fish and Seafood Market by Value, 2008-18
3.1.2 Average Consumer Price/Kg - Ambient Fish and Seafood, 2008-18
3.2 Ambient Fish and Seafood Volume Analysis, 2008-18
3.2.1 Ambient Fish and Seafood Market by Volume, 2008-18
3.3 Market Growth Dynamics - Ambient Fish and Seafood, 2008-18
3.3.1 Ambient Fish and Seafood Market Growth Dynamics by Value, 2008-18
3.3.2 Ambient Fish and Seafood Market Growth Dynamics by Volume, 2008-18
3.4 Ambient Fish and Seafood Brand Analysis, 2010-13
3.5 Ambient Fish and Seafood Distribution Channel Analysis, 2010-13
4 United States Chilled Raw Packaged Fish and Seafood - Processed Market Analysis, 2008-18
4.1 Chilled Raw Packaged Fish and Seafood - Processed Value Analysis, 2008-18
4.1.1 Chilled Raw Packaged Fish and Seafood - Processed Market by Value, 2008-18
4.1.2 Average Consumer Price/Kg - Chilled Raw Packaged Fish and Seafood - Processed, 2008-18
4.2 Chilled Raw Packaged Fish and Seafood - Processed Volume Analysis, 2008-18
4.2.1 Chilled Raw Packaged Fish and Seafood - Processed Market by Volume, 2008-18
4.3 Market Growth Dynamics - Chilled Raw Packaged Fish and Seafood - Processed, 2008-18
4.3.1 Chilled Raw Packaged Fish and Seafood - Processed Market Growth Dynamics by Value, 2008-18
4.3.2 Chilled Raw Packaged Fish and Seafood - Processed Market Growth Dynamics by Volume, 2008-18
4.4 Chilled Raw Packaged Fish and Seafood - Processed Brand Analysis, 2010-13
4.5 Chilled Raw Packaged Fish and Seafood - Processed Distribution Channel Analysis, 2010-13
5 United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Analysis, 2008-18
5.1 Chilled Raw Packaged Fish and Seafood - Whole Cuts Value Analysis, 2008-18
5.1.1 Chilled Raw Packaged Fish and Seafood - Whole Cuts Market by Value, 2008-18
5.1.2 Average Consumer Price/Kg - Chilled Raw Packaged Fish and Seafood - Whole Cuts, 2008-18
5.2 Chilled Raw Packaged Fish and Seafood - Whole Cuts Volume Analysis, 2008-18
5.2.1 Chilled Raw Packaged Fish and Seafood - Whole Cuts Market by Volume, 2008-18
5.3 Market Growth Dynamics - Chilled Raw Packaged Fish and Seafood - Whole Cuts, 2008-18
5.3.1 Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Growth Dynamics by Value, 2008-18
5.3.2 Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Growth Dynamics by Volume, 2008-18
5.4 Chilled Raw Packaged Fish and Seafood - Whole Cuts Brand Analysis, 2010-13
5.5 Chilled Raw Packaged Fish and Seafood - Whole Cuts Distribution Channel Analysis, 2010-13
6 United States Dried Fish and Seafood Market Analysis, 2008-18
6.1 Dried Fish and Seafood Value Analysis, 2008-18
6.1.1 Dried Fish and Seafood Market by Value, 2008-18
6.1.2 Average Consumer Price/Kg - Dried Fish and Seafood, 2008-18
6.2 Dried Fish and Seafood Volume Analysis, 2008-18
6.2.1 Dried Fish and Seafood Market by Volume, 2008-18
6.3 Market Growth Dynamics - Dried Fish and Seafood, 2008-18
6.3.1 Dried Fish and Seafood Market Growth Dynamics by Value, 2008-18
6.3.2 Dried Fish and Seafood Market Growth Dynamics by Volume, 2008-18
6.4 Dried Fish and Seafood Brand Analysis, 2010-13
6.5 Dried Fish and Seafood Distribution Channel Analysis, 2010-13
7 United States Fresh Fish and Seafood (Counter) Market Analysis, 2008-18
7.1 Fresh Fish and Seafood (Counter) Value Analysis, 2008-18
7.1.1 Fresh Fish and Seafood (Counter) Market by Value, 2008-18
7.1.2 Average Consumer Price/Kg - Fresh Fish and Seafood (Counter), 2008-18
7.2 Fresh Fish and Seafood (Counter) Volume Analysis, 2008-18
7.2.1 Fresh Fish and Seafood (Counter) Market by Volume, 2008-18
7.3 Market Growth Dynamics - Fresh Fish and Seafood (Counter), 2008-18
7.3.1 Fresh Fish and Seafood (Counter) Market Growth Dynamics by Value, 2008-18
7.3.2 Fresh Fish and Seafood (Counter) Market Growth Dynamics by Volume, 2008-18
7.4 Fresh Fish and Seafood (Counter) Brand Analysis, 2010-13
7.5 Fresh Fish and Seafood (Counter) Distribution Channel Analysis, 2010-13
8 United States Frozen Fish and Seafood Market Analysis, 2008-18
8.1 Frozen Fish and Seafood Value Analysis, 2008-18
8.1.1 Frozen Fish and Seafood Market by Value, 2008-18
8.1.2 Average Consumer Price/Kg - Frozen Fish and Seafood, 2008-18
8.1.3 Frozen Fish and Seafood Market Value by Segments, 2008-18
8.2 Frozen Fish and Seafood Volume Analysis, 2008-18
8.2.1 Frozen Fish and Seafood Market by Volume, 2008-18
8.2.2 Frozen Fish and Seafood Market Volume by Segments, 2008-18
8.3 Market Growth Dynamics - Frozen Fish and Seafood, 2008-18
8.3.1 Frozen Fish and Seafood Market Growth Dynamics by Value, 2008-18
8.3.2 Frozen Fish and Seafood Market Growth Dynamics by Volume, 2008-18
8.4 Frozen Processed Fish Analysis, 2008-18
8.4.1 Frozen Processed Fish Market by Value, 2008-18
8.4.2 Frozen Processed Fish Market by Volume, 2008-18
8.5 Frozen Whole Cuts of Fish and Seafood Analysis, 2008-18
8.5.1 Frozen Whole Cuts of Fish and Seafood Market by Value, 2008-18
8.5.2 Frozen Whole Cuts of Fish and Seafood Market by Volume, 2008-18
8.6 Frozen Fish and Seafood Brand Analysis, 2010-13
8.7 Frozen Fish and Seafood Distribution Channel Analysis, 2010-13
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Category Definitions - Fish and Seafood Market
Table 2: Distribution Channel Definitions - Fish and Seafood Market
Table 3: Volume Units for Fish and Seafood Market
Table 4: United States Exchange Rate USD - USD (Annual Average), 2008 - 2013
Table 5: United States Exchange Rate USD - USD (Annual Average), 2008 - 2013 Forecast
Table 6: United States Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 7: United States Fish and Seafood Market Value (USD m) by Category, 2008-13
Table 8: United States Fish and Seafood Market Value (USD m) by Category, 2013-18
Table 9: United States Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (USD m)
Table 10: United States Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 11: United States Per-capita Fish and Seafood Consumption (Kg/head and Y-o-Y growth), 2008-18
Table 12: United States Fish and Seafood Market Volume (Kg m) by Category, 2008-13
Table 13: United States Fish and Seafood Market Volume (Kg m) by Category, 2013-18
Table 14: United States Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Kg m)
Table 15: United States Ambient Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 16: United States Ambient Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 17: United States Ambient Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 18: United States Ambient Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 19: United States Ambient Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 20: United States Ambient Fish and Seafood Market Value by Brands (USD m), 2010-13
Table 21: United States Ambient Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13
Table 22: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 23: United States Chilled Raw Packaged Fish and Seafood - Processed Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 24: United States Chilled Raw Packaged Fish and Seafood - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 25: United States Chilled Raw Packaged Fish and Seafood - Processed Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 26: United States Chilled Raw Packaged Fish and Seafood - Processed Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 27: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value by Brands (USD m), 2010-13
Table 28: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value by Distribution Channel (USD m), 2010-13
Table 29: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 30: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 31: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 32: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 33: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 34: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Value by Brands (USD m), 2010-13
Table 35: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Value by Distribution Channel (USD m), 2010-13
Table 36: United States Dried Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 37: United States Dried Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 38: United States Dried Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 39: United States Dried Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 40: United States Dried Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 41: United States Dried Fish and Seafood Market Value by Brands (USD m), 2010-13
Table 42: United States Dried Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13
Table 43: United States Fresh Fish and Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 44: United States Fresh Fish and Seafood (Counter) Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 45: United States Fresh Fish and Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 46: United States Fresh Fish and Seafood (Counter) Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 47: United States Fresh Fish and Seafood (Counter) Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 48: United States Fresh Fish and Seafood (Counter) Market Value by Brands (USD m), 2010-13
Table 49: United States Fresh Fish and Seafood (Counter) Market Value by Distribution Channel (USD m), 2010-13
Table 50: United States Frozen Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 51: United States Frozen Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Table 52: United States Frozen Fish and Seafood Market Value (USD m) by Segments, 2008-13
Table 53: United States Frozen Fish and Seafood Market Value (USD m) by Segments, 2013-18
Table 54: United States Frozen Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Table 55: United States Frozen Fish and Seafood Market Volume (Kg m) by Segments, 2008-13
Table 56: United States Frozen Fish and Seafood Market Volume (Kg m) by Segments, 2013-18
Table 57: United States Frozen Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (USD m), by Segments
Table 58: United States Frozen Fish and Seafood Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Kg m), by Segments
Table 59: United States Frozen Processed Fish Market by Value (USD m), 2008-18
Table 60: United States Frozen Processed Fish Market by Volume (Kg m), 2008-18
Table 61: United States Frozen Whole Cuts of Fish and Seafood Market by Value (USD m), 2008-18
Table 62: United States Frozen Whole Cuts of Fish and Seafood Market by Volume (Kg m), 2008-18
Table 63: United States Frozen Fish and Seafood Market Value by Brands (USD m), 2010-13
Table 64: United States Frozen Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13

List of Figures
Figure 1: United States Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 2: United States Fish and Seafood Market Value (USD m) by Category, 2008-18
Figure 3: United States Fish and Seafood Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: United States Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 5: United States Per-Capita Fish and Seafood Consumption (Kg/head and Y-o-Y growth), 2008-18
Figure 6: United States Fish and Seafood Market Volume (Kg m) by Category, 2008-18
Figure 7: United States Fish and Seafood Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: United States Ambient Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 9: United States Ambient Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 10: United States Ambient Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 11: United States Ambient Fish and Seafood Market Growth Dynamics by Value, 2008-18
Figure 12: United States Ambient Fish and Seafood Market Growth Dynamics by Volume, 2008-18
Figure 13: United States Ambient Fish and Seafood Market Value by Brands (USD m), 2010-13
Figure 14: United States Ambient Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13
Figure 15: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 16: United States Chilled Raw Packaged Fish and Seafood - Processed Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 17: United States Chilled Raw Packaged Fish and Seafood - Processed Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 18: United States Chilled Raw Packaged Fish and Seafood - Processed Market Growth Dynamics by Value, 2008-18
Figure 19: United States Chilled Raw Packaged Fish and Seafood - Processed Market Growth Dynamics by Volume, 2008-18
Figure 20: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value by Brands (USD m), 2010-13
Figure 21: United States Chilled Raw Packaged Fish and Seafood - Processed Market Value by Distribution Channel (USD m), 2010-13
Figure 22: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 23: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 24: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 25: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Growth Dynamics by Value, 2008-18
Figure 26: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Growth Dynamics by Volume, 2008-18
Figure 27: United States Chilled Raw Packaged Fish and Seafood - Whole Cuts Market Value by Distribution Channel (USD m), 2010-13
Figure 28: United States Dried Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 29: United States Dried Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 30: United States Dried Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 31: United States Dried Fish and Seafood Market Growth Dynamics by Value, 2008-18
Figure 32: United States Dried Fish and Seafood Market Growth Dynamics by Volume, 2008-18
Figure 33: United States Dried Fish and Seafood Market Value by Brands (USD m), 2010-13
Figure 34: United States Dried Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13
Figure 35: United States Fresh Fish and Seafood (Counter) Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 36: United States Fresh Fish and Seafood (Counter) Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 37: United States Fresh Fish and Seafood (Counter) Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 38: United States Fresh Fish and Seafood (Counter) Market Growth Dynamics by Value, 2008-18
Figure 39: United States Fresh Fish and Seafood (Counter) Market Growth Dynamics by Volume, 2008-18
Figure 40: United States Fresh Fish and Seafood (Counter) Market Value by Distribution Channel (USD m), 2010-13
Figure 41: United States Frozen Fish and Seafood Market Value (USD m) and Growth (Y-o-Y), 2008-18
Figure 42: United States Frozen Fish and Seafood Average Consumer Price (USD) and Growth (Y-o-Y), 2008-18
Figure 43: United States Frozen Fish and Seafood Market Value (USD m) by Segments, 2008-18
Figure 44: United States Frozen Fish and Seafood Market Volume (Kg m) and Growth (Y-o-Y), 2008-18
Figure 45: United States Frozen Fish and Seafood Market Volume (Kg m) by Segments, 2008-18
Figure 46: United States Frozen Fish and Seafood Market Growth Dynamics by Value, 2008-18
Figure 47: United States Frozen Fish and Seafood Market Growth Dynamics by Volume, 2008-18
Figure 48: United States Frozen Processed Fish Market by Value (USD m), 2008-18
Figure 49: United States Frozen Processed Fish Market by Volume (Kg m), 2008-18
Figure 50: United States Frozen Whole Cuts of Fish and Seafood Market by Value (USD m), 2008-18
Figure 51: United States Frozen Whole Cuts of Fish and Seafood Market by Volume (Kg m), 2008-18
Figure 52: United States Frozen Fish and Seafood Market Value by Brands (USD m), 2010-13
Figure 53: United States Frozen Fish and Seafood Market Value by Distribution Channel (USD m), 2010-13

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