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Alcoholic Drinks in Mexico, Euromonitor International

  • June 2015
  • -
  • Euromonitor International
  • -
  • 106 pages

Mexico’s economic performance during 2014 showed a slight but favourable increase as the country’s GDP grew 2.1% during the year. This small but perceived positive performance helped consumers to have more disposable money and thus become less cautious on what categories they could spend on. This situation has helped alcoholic drinks, which showed an increase in consumption, especially as consumers started to get more and more confident as months passed by through 2014. One good external event...

Euromonitor International’s Alcoholic Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Alcoholic Drinks in Mexico, Euromonitor International
ALCOHOLIC DRINKS IN MEXICO
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Mexico's Economic Performance Improves Slightly But Enough To Benefit Alcoholic Drinks Industry's Growth
Premium and Aspirational Products Keep Boosting Sales in Many Alcoholic Drinks Categories
Beer Companies Lead the Alcoholic Drinks Industry in Mexico
Higher Sales of Premium Products Improve Performance in the On-trade Channel
Healthy Forecast Is Ahead After Two Years of Struggle
Key Trends and Developments
Casa Cuervo Makes Strong Business Decisions That Change the Panorama of Tequila, Whiskey and Wine
Consumers Drive Volume Growth at Both Poles of the Price Bands During Hard Economic Times
Young Consumers Are Again Key Drivers of Various Categories' Growth
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Bodegas Alianza SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 3 Bodegas Alianza SA de CV: Key Facts
Summary 4 Bodegas Alianza SA de CV: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Casa Cuervo SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 5 Casa Cuervo SA de CV: Key Facts
Competitive Positioning
Summary 6 Casa Cuervo SA de CV: Competitive Position 2014
Heineken Mexico S De Rl De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 7 Heineken Mexico S de RL de CV: Key Facts
Summary 8 Heineken Mexico S de RL de CV: Operational Indicators
Competitive Positioning
Summary 9 Heineken Mexico S de RL de CV: Competitive Position 2014
Modelo SA De Cv, Grupo in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 10 Grupo Modelo SA de CV: Key Facts
Summary 11 Grupo Modelo SA de CV: Operational Indicators
Competitive Positioning
Summary 12 Grupo Modelo SA de CV: Competitive Position 2014
Pernod Ricard Mexico SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 13 Pernod Ricard Mexico SA de CV: Key Facts
Competitive Positioning
Summary 14 Pernod Ricard Mexico SA de CV: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2014
Table 23 Number of Breweries 2009-2014
Category Data
Table 24 Sales of Beer by Category: Total Volume 2009-2014
Table 25 Sales of Beer by Category: Total Value 2009-2014
Table 26 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 27 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 32 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 33 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 34 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 35 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 36 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 37 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 38 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 39 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 41 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2009-2014
Table 45 Sales of Cider/Perry: Total Value 2009-2014
Table 46 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 47 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 58 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 59 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2014
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2009-2014
Table 78 Sales of Spirits by Category: Total Value 2009-2014
Table 79 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 80 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 86 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 88 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 89 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 91 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 92 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 93 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 94 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 95 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 96 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 97 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 98 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 99 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 100 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 101 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 102 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 103 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 104 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Wine by Category: Total Volume 2009-2014
Table 106 Sales of Wine by Category: Total Value 2009-2014
Table 107 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 108 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 109 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 110 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 111 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 112 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 113 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 115 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 116 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 117 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 119 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 120 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 121 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 122 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 123 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 124 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 125 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 126 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 127 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 129 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 130 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 132 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 133 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 134 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 135 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 136 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 137 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 138 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 139 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 140 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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