Table of Contents
Car rental transactions increased by 6% in 2015 to reach 2.7 million while current retail value sales grew by 3% to reach €323 million. The rise in transactions can be attributed to the unprecedented number of inbound tourists while the increase in value sales, despite lagging behind, signals a significant rise in rental price points compared with previous years and is also indicative of strong competition within the category for market share. Following the industry’s decimation after Ireland’s...
Euromonitor International’s Car Rental in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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