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Toys and Games in Japan

  • September 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Demographic and market conditions continued to have an impact on the toys and games market in Japan during 2015. Unlike in the previous year, traditional toys and games contracted in value sales in 2015 while video games recorded healthy growth. Video games received a boost from the 2014 launches of new consoles by PlayStation 4 and Xbox One. In traditional toys and games, the hugely successful launch of the Yo-kai Watch movie in December 2015 was not enough to support contracting sales of dress...

Euromonitor International’s Toys and Games in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Toys and Games in Japan
TOYS AND GAMES IN JAPAN
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Contraction in Dress-up and Role Play Leads To A Decline in Traditional Toys and Games
Licenced Toys and Games Remain Popular Among Children in Japan
Monster Strike Affords Huge Success for Mixi
Online Shopping Offers Convenience To Time-pressed Consumers
Positive Growth Predicted for Toys and Games Over the Forecast Period
Key Trends and Developments
Licencing Remains A Significant Sales Generator in Toys and Games in Japan
Monster Strike Takes Japan by Storm in Mobile Gaming
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Bandai Co Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 2 Bandai Co Ltd: Key Facts
Competitive Positioning
Summary 3 Bandai Co Ltd: Competitive Position 2015
Toys 'r' US Japan Ltd in Toys and Games (japan)
Strategic Direction
Key Facts
Summary 4 Toys 'r' US Japan Ltd: Key Facts
Summary 5 Toys 'r' US Japan Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Toys 'r' US Japan Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020












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