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Romania Tourism Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 31 pages

Includes 3 FREE quarterly updates

BMI View: Romania's tourism market is underdeveloped and the country is struggling to raise awarenessof the many attractions outside of its traditional source markets in Central and Eastern Europe. Over thecourse of our forecast period to 2019 we do expect to see a gradual increase in the number of internationalvisitors to the country, which will provide a valuable boost to the hotel and restaurant industry and tourismrelated expenditure. However, Romania's tourism market is at risk from regional political tensions as wellas economic factors which have the potential to derail growth.

Key Updates and Forecasts

- We expect Romania's inbound tourism market to increase steadily over the forecast period, with arrivalsincreasing from 8.8mn in 2015 to 10.5mn in 2019.
- This increase in international arrivals will lead to an increase in hotel and restaurant industry value fromUSD2.3bn in 2015 to USD3.1bn at the end of the forecast period.
- Romania is gradually attracting more international investment; Starwood is one of the international hoteldevelopers expanding in the country with new properties reportedly planned for Cluj-Napoca andTimisoara, under the Sheraton and Four Points brands.
- International air connectivity is also improving; budget airline Ryanair is launching a new direct flightbetween Dublin and Cluj in summer 2016 while Blue Air will also launch new additional flights toBucharest and Bacau.

Table Of Contents

Romania Tourism Report Q1 2016
BMI Industry View 5
Table: Key Forecasts (Romania 2012-2019) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Romania 2012-2019) 13
Table: Tourism Receipts (Romania 2012-2019) 14
Table: Hotel Accommodation (Romania 2012-2019) 16
Table: Tourist Departures and Consumption (Romania 2012-2019) 17
Industry Risk Reward Index 18
Tourism Risk/Reward Index 18
Table: Central And Eastern Europe - Tourism Risk/Reward Index 19
Market Overview 20
Competitive Landscape 25
Domestic Hotel Groups 25
Table: Domestic Hotel Groups 25
International Hotel Groups 27
Table: International Hotel Groups 27
Methodology 28
Industry Forecast Methodology 28
Risk/Reward Index Methodology 29
Table: Weighting Of Indicators 31

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