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Australia Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: Depreciation and product diffusion cycles (tablets, LED/LCD TV sets and smartphones) haveresulted in significant volatility in the Australian consumer electronics market - and depreciation is forecastto result in another contraction in 2016. The market should however stabilise over the medium term as theeconomy stabilises and product categories return to volume growth trajectories primarily determined byreplacement sales. We expect US dollar growth to return from 2017-2019 and offset the decline in 2016,with a CAGR of 0.2% forecast for 2015-2019 to USD11.1bn in 2019. There will however be selectopportunities for faster growth: for instance, hybrid notebooks and high specification tablets, Ultra-HD TVsets, and wearable devices. This also downside though, with the potential for a hard landing in China athreat to our core scenario for a more supportive economic environment in Australia 2017-2019.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD4.3bn in 2016 to USD4.7bn in 2019. Recovery expected after sharpdownturn in tablet market in 2015, with opportunities identified in the premium device market over themedium term despite overall market maturity, but growth over 2017-2019 will be insufficient to offsetcontraction in 2016.
- AV Sales: USD2.0bn in 2014 to USD2.2bn in 2019. After steep declines 2012-2015 market will grow,albeit slowly, as TV set and digital camera volumes stabilise, with upside as Ultra-HD TV set sales grow.
- Handset Sales: USD3.9bn in 2016 to USD4.2bn in 2019. We expect the handset market to be theoutperforming segment of the consumer electronics market, sustained by the strength of demand forflagship smartphones, with upside potential from wearable devices.

Table Of Contents

Australia Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: Consumer Electronics Overview (Australia 2013-2019) 17
Industry Risk Reward Index 18
Table: Asia CE Risk/Reward Index - Q116 20
Market Overview 22
Recent Developments 22
Computers 22
Table: PC Sales (Australia 2013-2019) 22
AV Devices 30
Table: AV Sales (Australia 2013-2019) 30
Table: Mobile Communications (Australia 2013-2019) 35
Competitive Landscape 41
International Companies 41
Table: LG 41
Table: Olympus 41
Table: Panasonic 42
Local Companies 42
Table: Allphones 42
Table: Harvey Norman 43
Table: JB Hi-Fi 43
Table: The Good Guys 44
Industry Trends And Developments 45
Regulatory Development 49
Table: Government Authority 49
Regulatory News 50
Demographic Forecast 51
Table: Population Headline Indicators (Australia 1990-2025) 52
Table: Key Population Ratios (Australia 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Australia 1990-2025) 53
Table: Population By Age Group (Australia 1990-2025) 53
Table: Population By Age Group % (Australia 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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