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Australia Consumer Electronics Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 54 pages

Includes 3 FREE quarterly updates


BMI View:

Australia is a high value consumer electronics market, where the affluence of the consumer base supports demand for the latest devices and premium models. The devices market is forecast to continue to be among the most lucrative globally through to 2020, but there is little growth potential due to saturation of existing device categories, and widespread adoption of new technologies such as wearables and virtual reality not part of our core scenario.

Latest Updates And Industry Developments



- Computer Hardware Sales: USD6.2bn in 2016 to USD6.0bn in 2020. PC market saturation means weak growth outlook, but innovative devices such as hybrid notebooks are expected to outperform.

- AV Sales: USD2.8bn in 2016 to USD2.8bn in 2020. After contraction 2011-2015 spending increased in 2016, but the outlook is for flat demand based on replacement sales of TV sets and a mild drag from digital camera demand cannibalisation.

- Handset Sales: USD4.2bn in 2016 to USD4.2bn in 2020. A lucrative market based around flagship smartphones from Apple and Samsung, with upside from wearable devices, but the first-time smartphone buyer growth engine is diminished.

Table Of Contents

Australia Consumer Electronics Report Q1 2017
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Consumer Electronics 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Australia 2014-2020) 15
Industry Risk Reward Index 16
APAC Risk/Reward Index 16
Table: Asia Pacific Consumer Electronics Risk/Reward Index, Q1 2017 18
Market Overview 19
Recent Developments 19
Computers 19
Table: PC Sales (Australia 2014-2020) 19
AV Devices 24
Table: AV Sales (Australia 2014-2020) 24
Table: Mobile Communications (Australia 2014-2020) 29
Industry Trends And Developments 35
Consumer Electronics Trade 35
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015 35
Table: Australia Consumer Electronics (CE) Trade, 2010-2015 36
Consumer Electronics Industry Analysis 37
Regulatory Development 39
Table: Government Authority 39
Competitive Landscape 41
Consumer Electronics Vendors - APAC, 2015 41
Table: Computer Hardware 41
Table: TV Sets 42
Table: Mobile Phones 42
Retailers 43
Table: Selected Electronics Retailers 43
Table: Selected E-Commerce And Online Marketplaces 44
Demographic Forecast 45
Table: Population Headline Indicators (Australia 1990-2025) 46
Table: Key Population Ratios (Australia 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Australia 1990-2025) 47
Table: Population By Age Group (Australia 1990-2025) 47
Table: Population By Age Group % (Australia 1990-2025) 48
Methodology 50
Industry Forecast Methodology 50
Sector-Specific Methodology 51
Sources 51
Risk/Reward Index Methodology 52
Sector-Specific Methodology 53
Table: Consumer Electronics Risk/Reward Index Indicators 53
Table: Weighting Of Indicators 54

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