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China Consumer Electronics Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 61 pages

BMI View

: We had downgraded out forecast in the previous report to reflect the general economicslowdown and the diminished growth prospects due to saturation in key categories such as smartphones,tablets and television sets. However, we hold a positive view of the Chinese consumer electronics market in2016 and beyond as the sheer size of the market coupled with various rising consumer segments will lead tooverall growth in the market. We believe vendors will be able to capitalize on economics trends andincrease sales. Income growth and socioeconomic reforms announced by the government in late 2013 willboost consumption in the medium termand allow retailers to target higher margin premium device salesgrowth.

Headline Expenditure Projections

- Computer hardware sales: USD77.5bn in 2015 to USD78.5bn in 2016, +1.3%% in US dollar terms.Weaker than expected demand for notebooks and tablets reported by retailers in H115 resulted in adowngrade to the 2015 outlook but demand will begin to resume in 2016.

- AV sales: USD30.14bn in 2015 to USD30.72bn in 2016, +1.9%% in US dollar terms. Forecastdowngraded in the Q4 update, but we continue to highlight significant upside in the games consolemarket following the removal of the 15-year ban on the sale of such devices in China in July 2015 asthese subsectors will begin to grow in 2016.

Table Of Contents

China Consumer Electronics Report Q1 2016
BMI Industry View 5
SWOT 7
Industry Forecast 9
Table: Consumer Electronics Overview (China 2013-2019) 14
Industry Risk Reward Ratings 15
Risk/Reward Index 15
Table: Asia CE Risk/Reward Index - Q116 18
Market Overview 19
Computers 19
Table: PC Sales (China 2013-2019) 19
AV Devices 26
Table: AV Sales (China 2013-2019) 26
Mobile Handsets 33
Table: Mobile Communications (China 2013-2019) 33
Competitive Landscape 44
International Companies 44
Table: Apple 44
Table: Foxconn (Hon Hai) 45
Local Companies 46
Table: TCL 46
Table: Founder Technology Group 47
Regulatory Development 48
Demographic Forecast 52
Table: Population Headline Indicators (China 1990-2025) 53
Table: Key Population Ratios (China 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (China 1990-2025) 54
Table: Population By Age Group (China 1990-2025) 54
Table: Population By Age Group % (China 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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