China Consumer Electronics Industry Update Quarter 1 2012

  • December 2013
  • -
  • Business Monitor International
  • -
  • 81 pages

China’s consumer electronics devices industry, defined to include computing devices, mobile handsets and video, audio and gaming products, is projection to be worth about US Dollar 197.0bn in 2012, and this is expected to increase to US Dollar 281.5bn by 2016. Consumer electronics revenues should grow continue to grow strongly in 2012, boosted by economic recovery, product innovation and the rural subsidy programme.
In 2011, however, Chinese revenues of TV sets contracted sharply, due to mature demand in major cities, leading to retailer inventory caution. Vendors will look to newer technologies such as LED TV sets, which were expected to comprise around 50% of flat-panel revenues in 2011, and 3D TV sets, projection at around 10-20%, to drive revenues .
Smartphones are one particular growth area, with high double-digit growth projection .. A second phase of the government’s rural consumer electronics subsidy programme will also drive revenues of flat-screen TV sets and other products in rural areas.
Spending on consumer electronics products is projected to grow at a CAGR of 9.4% through 2016, with demand for computers and TV sets in rural areas and tier-three to tier-six cities a key driver, along with the increased popularity of high-end items such as flat-screen TV sets, tablet computers, 3G mobile handsets and smartphones.
Computers accounted for about 39% of China’s consumer electronics spending in 2011.
BMI projections Chinese domestic industry computer hardware revenues (including notebooks and accessories) of US Dollar 78.6bn in 2012, up from US Dollar 69.5bn in 2011. Computer hardware CAGR for from 2012 to 2016 will be about 12%. The government’s rural computer subsidy programme will act as a significant driver, along with falling prices.
AV devices accounted for about 39% of Chinese consumer electronics spending in 2011.
China’s domestic video, audio and gaming device industry is projected to grow at a CAGR of 6.8% between 2012 and 2016, up to a value of US Dollar 100.3bn. About 46mn LCD TV set units are projected to be sold in 2012, with strong double-digit growth as Chinese consumers demonstrate a preference for larger screen sizes and internet-enabled TV sets.
Mobile Handsets
China’s mobile handset revenues accounted for about 22% of Chinese consumer electronics spending in 2011. Total Chinese industry handset revenues are expected to grow at a CAGR of 14% to 561mn units in 2016. The rural industry will be the main source of subscriber growth, while vendors will also focus a rapidly grow ing 3G handset industry and demand for smartphones, which currently accounts for about 20% of Chinese handset revenues . SWOT Analysis

Table Of Contents

Executive Summary . 5
Computers. 5
AV . 6
Mobile Handsets 6
China Consumer Electronics Industry SWOT 7
China Electronics Industry Environment and Risk Analysis 8
China Political Environment and Risk Analysis 9
China Economic Environment and Risk Analysis .. 10
China Business Environment SWOT . 11
Asia Business Environment Ratings .. 12

Industry Analysis .. 16
Government Authority .. 16
Hong Kong . 16
Consumer Electronics Industry . 17
Computers.. 17
Data : Computers: Demand .. 17
AV .. 22
Data : AV: Demand .. 22
Mobile Handsets . 25
Data : Handsets: Demand . 25
Consumer Electronics Market .. 29
Data : IT Market Overview . 30
Data : China’s IT and Electronics Market Revenue Breakdown By Segment . 30
Data : China’s IT and Electronics Market Output Breakdown By Product . 30
Data : Semiconductors Demand . 32
Computers.. 32
Video, Audio And Gaming . 33
Mobile Handsets . 34

Industry Projection Scenario 36
Data : Consumer Electronics Overview .. 37

Industry Developments 38
Macroeconomic Projection 40
Data : China - Economic Activity . 44

Competition Overview .. 45
Computers.. 45
Handsets . 50
AV .. 54
Domestic Firms Profiles . 57
Semiconductor International Manufacturing Corp Public: HKEX, NYSE .. 57
Lenovo . 59
BMI Methodology 61
How We Generate Our Market Projections 61
Electronics Market .. 61
Sources 62

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