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China Consumer Electronics Report Q1 2015

  • December 2014
  • -
  • Business Monitor International
  • -
  • 90 pages

Includes 3 FREE quarterly updates

BMI View:
The outlook for consumer electronics spending growth in China is strong over the medium term as incomes continue to grow and vendors tap the relatively low penetration in key device categories. An additional boost is the package of economic and social reforms announced by the government in late 2013, which should boost consumption, which had been effected to some extent by the cessation of government subsidies in 2013. We forecast the market value will grow by 5.8% in 2015 and we expect growth momentum will be maintained over the medium term with a CAGR of 5.2% 2014-2018. As incomes rise in China, consumers will spend an increasing proportion on consumer electronics devices, a trend which will be amplified by declining prices for tablets, TVs and smartphones.

Headline Expenditure Projections
- Computer hardware sales: USD81.5bn in 2014 to USD86.4bn in 2015, +6% in US dollar terms. Tablets continue to be the outperforming device category, but in 2014 the popularity of phablets was beginning to erode growth momentum in the tablet market.

Table Of Contents

China Consumer Electronics Report Q1 2015
BMI Industry View ... 7
SWOT ... 9
Political 11
Economic .. 12
Business Environment .. 13
Industry Forecast .. 14
Table: Consumer Electronics Overview (China 2012-2018) . 14
Macroeconomic Forecasts ... 18
Stimulus Effects Increasingly Short-Lived ... 19
Table: Economic Activity (China 2009-2018) 23
Industry Risk Reward Ratings .. 24
Table: Asia CE Risk/Reward Index - Q115 . 27
Market Overview ... 28
Computers ... 28
Table: PC Sales (China 2012-2018) 28
AV Devices .. 38
Table: AV Sales (China 2012-2018) 38
Mobile Handsets ... 47
Table: Mobile Communications (China 2012-2018) . 47
Consumer Electronics Industry ... 55
Table: Computer Hardware Production, 2011-2018 . 56
Table: AV Prouction, 2011-2018 . 56
Table: Domestic Handset Production, 2011-2018 56
Table: Semi Conductor Demand 57
Competitive Landscape 58
International Companies . 58
Table: Apple 58
Table: Foxconn (Hon Hai) 59
Local Companies .. 60
Table: TCL 60
Table: Founder Technology Group . 61
Regulatory Development .. 62
Company Profile 68
Semiconductor Manufacturing International Corporation (SMIC) . 68
Table: SMIC Revenue Breakdown (%) . 70
Lenovo Group Ltd ... 73
Table: Revenue By Region (USDmn) . 75
Table: Operating Margin By Region (%) . 76
Table: Sales By Product Group (USDmn) 76
Table: Strategic Partnerships and Acquisitions 77
Demographic Forecast . 80
Table: Population Headline Indicators (China 1990-2025) 81
Table: Key Population Ratios (China 1990-2025) . 81
Table: Urban/Rural Population and Life Expectancy (China 1990-2025) . 82
Table: Population By Age Group (China 1990-2025) 82
Table: Population By Age Group % (China 1990-2025) . 83
Methodology .. 85
Industry Forecast Methodology 85
Sector-Specific Methodology 86
Sources ... 86
Risk/Reward Index Methodology ... 87
Sector-Specific Methodology 89
Table: Consumer Electronics Risk/Reward Index Indicators 89
Table: Weighting Of Indicators . 90

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