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Hong Kong Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: We already held a negative outlook for Hong Kong's consumer electronics market in 2015 dueto diminished growth prospects and unfavourable product proliferation cycles converging, but this wasexacerbated by economic uncertainty and declining spending from visitors combining for an 8% decline inspending The medium-term outlook is brighter as the tablet, notebook, TV set and digital camera marketsstabilise; however, growth opportunities will still be limited due to saturation Vendors will need to focus onupgrade/replacement sales, a sizeable opportunity in Hong Kong given the high income bias in thehousehold income mix and an embedded preference for premium products We forecast total consumerelectronics spending will grow at a CAGR of 09% over 2015-2019, with upside should wearable devicesgain mass market traction, but downside from the potential for a hard landing in China

Latest Updates And Industry Developments

- Computer Hardware Sales: USD12bn in 2016 to USD13bn in 2019 A more stable growth trajectoryforecast over the medium term based on household income growth and replacement sales, after the boomand bust in the tablet market derived from the rapid diffusion of ownership

- AV Sales: USD926mn in 2016 to USD10bn in 2019 After contraction over 2013-2015, we expect themarket to stabilise as the decline in digital camera volumes plateaus and Ultra-HD TV sets provide someupgrade momentum, but the market will not return to previous highs

- Handset Sales: USD261bn in 2016 to USD255bn in 2019 A combination of smartphone marketsaturation and price erosion will mean the handset market contracts in value terms, but it will remain thelargest segment and highly lucrative in per capita terms

Table Of Contents

Hong Kong Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Consumer Electronics SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Hong Kong 2013-2019) 17
Industry Risk Reward Index 18
Table: Asia CE Risk/Reward Index - Q116 20
Market Overview 22
Recent Developments 22
Computers 22
Table: PC Sales (Hong Kong 2013-2019) 22
AV 30
Table: AV Sales (Hong Kong 2013-2019) 30
Mobile Handsets 35
Table: Mobile Communications (Hong Kong 2013-2019) 35
Competitive Landscape 41
International Companies 41
Table: Apple 41
Table: Lenovo 42
Table: Samsung Electronics 43
Table: Xiaomi 44
Industry Trends And Developments 45
Computers 47
AV Devices 48
Mobile Devices 48
Regulatory Development 50
Table: Government Authorities 50
Demographic Forecast 52
Table: Population Headline Indicators (Hong Kong 1990-2025) 53
Table: Key Population Ratios (Hong Kong 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Hong Kong 1990-2025) 54
Table: Population By Age Group (Hong Kong 1990-2025) 54
Table: Population By Age Group % (Hong Kong 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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