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India Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 71 pages

Includes 3 FREE quarterly updates

BMI View: India trails much of APAC in terms of device penetration rates and household incomes - butwith our Country Risk team's positive outlook for household income, we expect the market to exhibit robustmedium-term growth at a CAGR of 63% over 2015-2019 We expect to see more than 50mn additionalIndian households gain the purchasing power to be full consumer electronics market participants over themedium term, supplementing existing replacement demand from the large premium segment Meanwhile,increased local device manufacturing, fostered by the 'Make in India' initiative, and the focus of establishedand emerging market device brands on India as a volume growth opportunity will ensure the supply of lowcostdevices in the smartphone, tablet, notebook and TV set markets This increase in supply will interactwith income growth to deepen the market, but also presents downside due to the potential for overcapacityand considerable price erosion, which we caution will mean vendor margins are likely to be very thin inIndia's devices market over the medium term

Latest Updates And Industry Developments

- Computer Hardware Sales: USD189bn in 2016 to USD238bn in 2019 Tablet and notebook volumegrowth will drive overall hardware spending growth as huge numbers of households acquire the incometo buy PCs for the first time, but we caution that price sensitivity will remain high, limiting vendormargins

- AV Sales: USD151bn in 2016 to USD163bn in 2019 AV segment forecast to underperform over themedium term due to TV set price erosion and digital camera volume cannibalisation

- Handset Sales: USD184bn in 2016 to USD229bn in 2019 Historical data revised down in Q116 toreflect extent of smartphone price erosion in 2014-2015, but medium-term growth outlook remains robustas smartphone market forecast to deepen considerably over 2016-2019

Table Of Contents

India Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: Consumer Electronics Overview (India 2013-2019) 16
Industry Risk Reward Index 17
Table: Asia CE Risk/Reward Index - Q116 19
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (India 2013-2019) 21
AV 31
Table: AV Sales (India 2013-2019) 32
Mobile Handsets 36
Table: Mobile Communications (India 2013-2019) 37
Competitive Landscape 47
Key Players In Indian Market 47
International Companies 47
Table: Sony 47
Local Companies 48
Table: Karbonn 48
Table: Lava 49
Table: Micromax 50
Table: The MobileStore 51
Industry Trends And Developments 52
Regulatory Development 57
Table: India Government Authority 57
Regulatory News 58
Demographic Forecast 62
Table: Population Headline Indicators (India 1990-2025) 63
Table: Key Population Ratios (India 1990-2025) 63
Table: Urban/Rural Population and Life Expectancy (India 1990-2025) 64
Table: Population By Age Group (India 1990-2025) 64
Table: Population By Age Group % (India 1990-2025) 65
Methodology 67
Industry Forecast Methodology 67
Sector-Specific Methodology 68
Sources 68
Risk/Reward Index Methodology 69
Sector-Specific Methodology 70
Table: Consumer Electronics Risk/Reward Index Indicators 70
Table: Weighting Of Indicators 71

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