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Indonesia Consumer Electronics Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View:
As a frontier market with low device penetration rates, Indonesia has huge growth potential, particularly in the context of rapid device price declines globally over the past decade that allow for faster catch-up growth compared to early adopters. Frontier status does however also mean economic vulnerability, as seen in 2015 when sharp rupiah depreciation derailed the growth trend. Our core scenario is for a stronger economy and device spending growth from 2017 with smartphone outperformance but a reliance on commodity exports and regulatory initiatives are sources of downside to our bullish core scenario.

Latest Updates & Industry Developments


- Computer Hardware Sales: USD2.9bn in 2016 to USD3.4bn in 2020, a compound annual growth rate (CAGR) of 4.8% over 2016-2020. The forecast was downgraded in Q117 to reflect the increasing squeeze on PC spending as a large number of consumers have grown accustomed to smartphones being their only devices for internet access.

- AV Sales: Rising from USD1.7bn in 2016 to USD2.2bn in 2020, a CAGR of 6.7% over 2016-2020. Flatpanel upgrades are expected to accelerate again as the economy strengthens, while smart and Ultra-HD technologies are upgrade triggers for the far smaller but more profitable premium household market.

- Handset Sales: Rising from USD5.9bn in 2016 to USD8.3bn in 2020, a CAGR of 9.2% over 2016-2020. Smartphone upgrade momentum underpins a bullish outlook but there is uncertainty going into 2017 about the potential impact of local content requirement, though our core scenario is for minimal disruption.

Table Of Contents

Indonesia Consumer Electronics Report Q1 2017
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Indonesia 2014-2020) 17
Industry Risk/Reward Index 18
APAC Risk/Reward Index 18
Table: Asia Pacific Consumer Electronics Risk/Reward Index, Q1 2017 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Indonesia 2014-2020) 21
AV Devices 26
Table: AV Sales (Indonesia 2014-2020) 26
Mobile Handsets 30
Table: Mobile Communications (Indonesia 2014-2020) 30
Industry Trends And Developments 38
Consumer Electronics Trade 38
Table: Emerging APAC Consumer Electronics (CE) Trade, 2009-2014 39
Table: Indonesia Consumer Electronics Trade Balance, 2009-2014 40
Consumer Electronics Industry Analysis 41
Table: Smartphone Production Expansion In Indonesia By Vendor 44
Regulatory Development 45
Table: Key Ministers And Departments 45
Competitive Landscape 48
Consumer Electronics Companies Indonesia 48
Consumer Electronics Vendors - APAC, 2015 49
Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Phones 50
Retailers 51
Table: Major Electronics Retailers 51
Table: E-Commerce Retailers And Online Marketplaces 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Indonesia 1990-2025) 53
Table: Key Population Ratios (Indonesia 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Indonesia 1990-2025) 54
Table: Population By Age Group (Indonesia 1990-2025) 54
Table: Population By Age Group % (Indonesia 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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