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Malaysia Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: The Malaysian consumer electronics market was hit hard by ringgit depreciation and widereconomic uncertainty in 2015, with a sharp contraction in US dollar terms, but the outlook is considerablybrighter over the medium term. As the ringgit stabilises and confidence strengthens we expect all threedevice segments to return to growth from 2016 onwards, with an added boost from deferred purchasesduring 2015. Our bullish outlook is based on our Country Risk team's forecast for household incomegrowth, which will translate to an expanding middle and upper middle class. This will present anopportunity for volume growth as well as an easing of price sensitivity that vendors can exploit in the formof higher value sales and wider margins. There is, however, downside risk that vendor competition will seeprice erosion continue, mirroring the trend in the LED/LCD market in recent years, or that a hard landingin China could derail the wider economic growth story.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD2.20bn in 2016 to USD2.58bn in 2019, a compound annual growthrate (CAGR) of 5.2%. Ringgit stabilisation in 2016 and income growth over 2016-2019 will deepen themarket, as well as offer vendors higher margin opportunities as price sensitivity eases.

- AV Sales: USD804mn in 2016 to USD940mn in 2019, a CAGR of 4.5%. Price pressures in the TV setmarket and further digital camera demand cannibalisation will be drags on AV market growth, but evenso the market is expected to strengthen markedly over 2016-2019 due to a more supportive economicbackdrop.

Table Of Contents

Malaysia Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Table: Consumer Electronics Overview (Malaysia 2013-2019) 16
Industry Risk/Reward Index 17
Table: Asia CE Risk/Reward Index - Q116 20
Market Overview 21
Computers 21
Table: PC Sales (Malaysia 2013-2019) 21
AV Devices 28
Table: AV Sales (Malaysia 2013-2019) 28
Mobile Handsets 33
Table: Mobile Communications (Malaysia 2013-2019) 33
Competitive Landscape 40
International Companies 40
Table: Lenovo 40
Table: Acer 41
Table: Panasonic 42
Local Companies 43
Table: Malaysian Pacific Industries 43
Industry Trends And Developments 44
Table: Electronics Output, 2010-2019 (USDbn) 44
Regulatory Developments 47
Table: Government Authorities 47
Demographic Forecast 51
Table: Population Headline Indicators (Malaysia 1990-2025) 52
Table: Key Population Ratios (Malaysia 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Malaysia 1990-2025) 53
Table: Population By Age Group (Malaysia 1990-2025) 53
Table: Population By Age Group % (Malaysia 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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