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Philippines Consumer Electronics Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 67 pages

Includes 3 FREE quarterly updates

BMI View: The Philippine consumer electronics market is considered to have among the strongest growthpotential in the region over the medium term. Our bullish outlook for device sales is based on our CountryRisk team's view for robust and broad based income growth, and our assessment of low device penetrationrates and declining device prices, which will combine to drive a marked deepening of the market over themedium term. We forecast the overall market will grow at a CAGR of 5.4% 2015-2019 to reach USD7.96bnin 2019. In the short-term we envisage continued handset value growth outperformance as the smartphoneboom raises handset spending, but by the latter years of the forecast when there will be vastly diminishednumbers of smartphone first-time buyers, we expect PC sales to outperform. There is also a regionaldimension to our forecast; with many provincial markets are relatively untapped territories and ruralpopulations containing the largest number of potential first-time device purchasers.

Latest Updates & Industry Developments

- Computer Sales: USD2.1bn in 2015 to USD2.2bn in 2016, +4.7% in US dollar terms. Growth forecastto accelerate slightly from 2015, with strong demand expected in the retail market for both notebooks andtablets.

- AV Sales: USD1.0bn in 2015 to USD1.1bn in 2016, +4.4% in US dollar terms. Stabilisation of the digitalcamera market will allow for an increase in the growth rate in 2016, but due to TV set price competitionit will continue to be the underperforming segment.

Table Of Contents

Philippines Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Industry Risk Reward Index 16
Risk/Reward Index 16
Table: Asia CE Risk/Reward Index - Q116 18
Market Overview 20
Computers 20
Table: PC Sales (Philippines 2013-2019) 20
AV Devices 27
Table: AV Sales (Philippines 2013-2019) 27
Mobile Devices 32
Table: Mobile Communications (Philippines 2013-2019) 32
Competitive Landscape 41
International Companies 41
Table: Samsung Electronics 41
Table: Lenovo 42
Table: Huawei 43
Local Companies 44
Table: MyPhone 44
Industry Trends And Developments 45
Table: Philippines Component Exports (USDmn) 50
Table: Philippines Electronics Trade Value (USDmn) 54
Regulatory Development 55
Table: Regulatory Authorities In The Philippines 55
Regulatory News 57
Demographic Forecast 58
Table: Population Headline Indicators (Philippines 1990-2025) 59
Table: Key Population Ratios (Philippines 1990-2025) 59
Table: Urban/Rural Population and Life Expectancy (Philippines 1990-2025) 60
Table: Population By Age Group (Philippines 1990-2025) 60
Table: Population By Age Group % (Philippines 1990-2025) 61
Methodology 63
Industry Forecast Methodology 63
Sector-Specific Methodology 64
Sources 64
Risk/Reward Index Methodology 65
Sector-Specific Methodology 66
Table: Consumer Electronics Risk/Reward Index Indicators 66
Table: Weighting Of Indicators 67

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