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South Korea Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

BMI View: We have left our forecasts unchanged in the Q1 2016 report update for the South Koreanconsumer electronics market. We had downgraded our forecast for the South Korean consumer electronicsmarket in the Q4 2015 update, with weak H1 2015 sales and deteriorating economic confidence after theslide in regional equity markets in August 2015. South Korea saw a very steep decline in 2015, with themarket contracting by almost 13%. In 2016, we estimate a minor contraction of under 2%, with total marketvalue reaching USD17.9bn. The South Korean market remains complex and saturated. For instance, in thesmartphone market, not only is penetration high, but LTE handsets and phablets have also already passedthrough the initial boom phase. Meanwhile, in the AV segment, HD TV set ownership is widespread, and inthe PC market, all core markets are saturated. Although market maturity means South Korea willsignificantly underperform emerging markets in the region, we stress that it will remain lucrative in percapita spending terms and will offer vendors higher margin sales opportunities than much of the rest ofAsia Pacific.

2016 Headline Expenditure Projections:

- Computer Hardware Sales: Decline of 6.3% with total market value reaching USD8.8bn.

- AV Sales: Growth of 3.5% with total market value reaching USD2.82bn.

- Handset Sales: Growth of 2.5% with total sales exceeding USD6.28bn.

Table Of Contents

South Korea Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Table: Consumer Electronics Overview (South Korea 2013-2019) 16
Consumer Electronics Risk/Reward Index 17
Industry Risk Reward Index 17
Table: Asia CE Risk/Reward Index - Q116 19
Market Overview 21
Computers 21
Table: PC Sales (South Korea 2013-2019) 21
AV 28
Table: AV Sales (South Korea 2013-2019) 28
Mobile Handsets 34
Table: Mobile Communications (South Korea 2013-2019) 34
Competitive Landscape 43
International Companies 43
Table: Hewlett Packard 43
Local Companies 44
Table: LG Electronics 44
Table: LG Display 45
Table: SK Hynix 46
Industry Trends And Developments 47
Table: Major Cyberattacks And Information Leaks 51
Demographic Forecast 53
Demographic Outlook 53
Table: Population Headline Indicators (South Korea 1990-2025) 54
Table: Key Population Ratios (South Korea 1990-2025) 54
Table: Urban/Rural Population and Life Expectancy (South Korea 1990-2025) 55
Table: Population By Age Group (South Korea 1990-2025) 55
Table: Population By Age Group % (South Korea 1990-2025) 56
Methodology 58
Industry Forecast Methodology 58
Sector-Specific Methodology 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 62

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