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Vietnam Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 65 pages

BMI View: We believe the Vietnamese economic and consumer electronics growth story is resilient and wemaintain our bullish medium-term outlook in the Q116 update. Broad-based economic growth is expectedto have a positive impact on the household income profile of Vietnam over the medium term, which willdeepen the devices market, as well as easing price sensitivity in the higher value replacement market.Meanwhile, falling average device prices in key device categories will add to device spending growthmomentum. We forecast a CAGR of 9.1% for 2016-2019, with even stronger growth expected in thesmartphone, tablet, and LED/LCD TV set markets. However, there is downside to this outlook, with a hardlanding in China or a broader emerging market debt crisis following rate rises in the US holding thepotential to derail our core scenario.

2016 Headline Expenditure Projections:

- Computer Hardware Sales: Growth of 4.0% with total market value reaching USD1.5bn.

- AV Sales: Growth of 8.6% with total market value reaching USD1.2bn.

- Handset Sales: Growth of 8.4% with total sales exceeding USD3.1bn.

Table Of Contents

Vietnam Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Vietnam 2013-2019) 17
Consumer Electronics Risk/Reward Index 18
Industry Risk Reward Index 18
Table: Asia CE Risk/Reward Index - Q116 20
Market Overview 22
Computers 22
Table: PC Sales (Vietnam 2013-2019) 22
AV Devices 28
Table: AV Sales (Vietnam 2013-2019) 28
Mobile Handsets 33
Table: Mobile Communications (Vietnam 2013-2019) 33
Competitive Landscape 41
International Companies 41
Table: Samsung Electronics 41
Table: Intel 43
Table: LG Electronics 44
Local Companies 45
Table: Q-Mobile 45
Industry Trends And Developments 46
Regulatory Development 51
Table: Government Authority 51
Regulatory News 53
Demographic Forecast 56
Table: Population Headline Indicators (Vietnam 1990-2025) 57
Table: Key Population Ratios (Vietnam 1990-2025) 57
Table: Urban/Rural Population and Life Expectancy (Vietnam 1990-2025) 58
Table: Population By Age Group (Vietnam 1990-2025) 58
Table: Population By Age Group % (Vietnam 1990-2025) 59
Methodology 61
Industry Forecast Methodology 61
Sector-Specific Methodology 62
Sources 62
Risk/Reward Index Methodology 63
Sector-Specific Methodology 64
Table: Consumer Electronics Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 65

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