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Hungary Retail Report Q1 2015

  • November 2014
  • -
  • Business Monitor International
  • -
  • 65 pages

Includes 3 FREE quarterly updates
BMI View: The Hungarian retail sector will continue to play a leading role in trade for CEE as its central location and superior business infrastructure remain ideal conditions to secure foreign investment. Having already attracted the investment of international retail giants, entering 2015, we expect to see a greater presence of major discount chains as consumer habits are becoming increasingly frugal.

Since joining the European Union, Hungary has witnessed a large amount of retail development and heavy investment from key players has led to some saturation in the market. However opportunities for growth across specific segments of the retail sector are evident, in particular, discounters and online retailers are areas that seem set to expand as they are gaining popularity with consumers. Expansion in these relatively modern areas of the retail market show how Hungary is catching up fast with more developed European countries. Changing consumer patterns provide an opening for investors as demand for a growing range of items and services at an affordable price requires participation from established foreign players.

Table Of Contents

Hungary Retail Report Q1 2015
BMI Industry View . 7
SWOT . 10
Retail SWOT 10
Political 11
Economic 12
Industry Forecast 13
Headline Retail Forecast 13
Table: Total Household Spending (Hungary 2011-2018) 13
Table: Retail Sector Spending, % Of Total (Hungary 2011-2018) . 14
Table: Headline Retail Sector Spending (Hungary 2011-2018) 16
Retail Sector Forecast 18
Food and Drink . 18
Table: Food, Drink and Tobacco Spending (Hungary 2011-2018) 19
Clothing And Footwear . 19
Table: Clothing and Footwear Spending (Hungary 2011-2018) . 20
Household Goods 20
Table: Household Goods Spending (Hungary 2011-2018) . 21
Personal Care 22
Table: Personal Care Spending (Hungary 2011-2018) 22
Household Numbers And Income Forecast . 23
Table: Household Income Data (Hungary 2011-2018) 24
Table: Labour Market Data (Hungary 2011-2018) 26
Demographic Forecast . 27
Table: Total Population (Hungary 2011-2018) 28
Table: Population: Babies (Hungary 2011-2018) 28
Table: Population: Young Children (Hungary 2011-2018) 28
Table: Population: Children (Hungary 2011-2018) 29
Table: Population: Young Teens and Older Children (Hungary 2011-2018) 29
Table: Population: Young People (Hungary 2011-2018) 29
Table: Population: Older Teenagers (Hungary 2011-2018) . 30
Table: Population: 21yrs + (Hungary 2011-2018) . 30
Table: Population: Young Adults (Hungary 2011-2018) . 30
Table: Population: Middle Aged (Hungary 2011-2018) . 31
Table: Population: Urban (Hungary 2011-2018) 31
Macroeconomic Forecasts . 32
Economic Analysis 32
Table: Economic Activity (Hungary 2009-2018) . 40
Industry Risk Reward Ratings 41
Central And Eastern Europe Risk/Reward Index 41
Table: Europe Risk/Reward Index 41
Market Overview . 43
Retail Subsectors 44
Tourism . 48
Competitive Landscape 49
MGR 49
DIY 50
Furniture Retailers 50
Fashion . 50
Glossary . 51
Methodology 59
Industry Forecast Methodology 59
Sources . 62
Risk/Reward Index Methodology . 62
Table: Retail Risk/Reward Index Indicators 64
Table: Weighting Of Indicators . 65

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