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Serbia Retail Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 63 pages

Includes 3 FREE quarterly updates


BMI View:

We hold an improved outlook for the retail sector in Serbia, as public sector reforms encourage greater foreign investment and new retail developments. Although modest, Serbia’s economic recovery will remain on track, with private consumption playing an increasingly important role. We forecast Real GDP growth of 2.5% in 2016 and 3.3% in 2017.

Key Views And Developments



- Swedish homewares giant IKEA has started building its flagship store in Serbia as part of a EUR70mn (USD78.96mn) investment. The store is expected to open in Belgrade in summer 2017.

- Poland’s leading fashion retailer LPP, which already has a strong presence in Eastern and Central Europe, plans to open its first store in Serbia in 2017.

- The attractiveness of Serbia’s retail market is undermined by unfavourable demographics with the total population decreasing by an average of 0.4% annually over the forecast period - one of the fastest rates in the Central and Eastern European (CEE) region.

Table Of Contents

Serbia Retail Report Q1 2017
BMI Industry View 7
Retail BMI View 7
SWOT 8
Retail SWOT 8
Industry Forecast 9
Retail Sector Forecast 9
Food, Drink and Tobacco 10
Table: Food, Drink and Tobacco Spending (Serbia 2014-2020) 10
Clothing and Footwear 11
Table: Clothing and Footwear Spending (Serbia 2014-2020) 12
Household Goods 12
Table: Household Goods Spending (Serbia, 2013-2020) 13
Market Overview 14
Retail Market Overview 14
Competitive Landscape 22
Clothing and Footwear 22
Table: Selected Clothing and Footwear Retailers 22
Household Goods 23
Table: Selected Household Goods Retailers 23
Electronics 23
Table: Selected Electronics Retailers 23
Department Stores 24
Table: Selected Department Store Retailers 24
E-Commerce 24
Table: Selected E-Commerce Retailers 24
Pharmacies 25
Table: Selected Pharmacies Retailers 25
Consumer BMI Industry View 26
Consumer Outlook 26
Consumer SWOT 30
Industry Forecast 31
Headline Household Forecast 31
Table: Total Household Spending (Serbia 2013-2020) 32
Household Characteristics 34
Table: Household Income Data (Serbia 2013-2020) 35
Demographic Forecast 38
Table: Total Population - Serbia (2014-2020) 39
Table: Labour Market Data (Serbia 2013-2020) 45
Industry Risk/Reward Index 46
Central and Eastern Europe Retail Risk/Reward Index 46
Table: Central And Eastern Europe Retail Risk/Reward Index, Q117 46
Serbia Risk/Reward Index 47
Rewards 47
Risks 48
Glossary 50
Methodology 57
Industry Forecast Methodology 57
Sources 60
Risk/Reward Index Methodology 60
Table: Retail Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 63

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