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Egypt Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 58 pages

Includes 3 FREE quarterly updates

BMI View: We hold a positive outlook for the Egyptian consumer electronics market in our Q1 2016 reportupdate. We had made modest downwards revisions in our Q415 report update to better reflect the negativeimpact of currency depreciation on consumer electronics sales. In 2016, we are anticipating the market topost stable growth of 5.8% to reach a total market value of USD3.9bn. Over the medium term, we expect themarket to settle on a slower growth rate, with the wave of deferred purchases unlocked in 2014 not to berepeated. Overall, we have a positive medium-term outlook for Egypt's consumer electronics market, with ayoung population, low device penetration rates, rising incomes and the falling cost of devices to drivegrowth. We expect government, vendor and operator-led investment in supporting infrastructure such astelecoms networks and retail/distribution networks to further encourage growth and drive acceleratingdemand for connected devices such as smartphones and tablets. We expect total spending to increase at acompound annual growth rate of 5.5% 2015-2019, with total spending expected to rise from USD3.47bn in2014 to USD4.54bn in 2019.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD916mn in 2015 to USD965mn in 2016, up 5.3% in US dollar terms.
- AV Sales: USD648mn in 2015 to USD671mn in 2016, up 3.5% in US dollar terms.
- Handset Sales: USD2.12bn in 2015 to USD2.26bn in 2016, increasing 6% in US dollar terms.

Table Of Contents

Egypt Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Egypt 2013-2019) 12
Industry Risk Reward Index 17
Table: MEA Consumer Electronics Risk/Rewards Index, Q116 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Egypt 2013-2019) 20
AV Devices 26
Table: AV Sales (Egypt 2013-2019) 26
Mobile Handsets 32
Table: Mobile Communications (Egypt 2013-2019) 32
Competitive Landscape 42
International Companies 42
Table: Samsung Electronics 42
Table: Nokia 43
Local Companies 44
Table: International Electrical Products 44
Table: Benha Electronics (Katron) 44
Table: El Araby Group 45
Regulatory Development 46
Demographic Forecast 49
Demographic Outlook 49
Table: Population Headline Indicators (Egypt 1990-2025) 50
Table: Key Population Ratios (Egypt 1990-2025) 50
Table: Urban/Rural Population and Life Expectancy (Egypt 1990-2025) 51
Table: Population By Age Group (Egypt 1990-2025) 51
Table: Population By Age Group % (Egypt 1990-2025) 52
Methodology 54
Industry Forecast Methodology 54
Sector-Specific Methodology 55
Sources 55
Risk/Reward Index Methodology 56
Sector-Specific Methodology 57
Table: Consumer Electronics Risk/Reward Index Indicators 57
Table: Weighting Of Indicators 58

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