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  4. > Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Italy

  • July 2016
  • -
  • MarketLine
  • -
  • 34 pages

Summary
Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.



Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy



Reasons To Buy
What was the size of the Italy broadcasting & cable tv market by value in 2015?

What will be the size of the Italy broadcasting & cable tv market in 2020?

What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Italy's broadcasting & cable tv market?

Key Highlights
• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2015 annual average exchange rates.

• The Italian broadcasting & cable TV market had total revenues of $9.3bn in 2015, representing a compound annual rate of change (CARC) of -2.1% between 2011 and 2015.

• In 2014 the market experienced a slight boost from the major sporting events of the year. The growth in the market is driven mostly by the digital channels and satellite, whilst advertising remains the biggest segment.

• The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.6% for the five-year period 2015 - 2020, which is expected to drive the market to a value of $10.5bn by the end of 2020.

Table Of Contents

Broadcasting and Cable TV in Italy
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Mediaset S.p.A.
RAI - Radiotelevisione Italiana SpA
Sky plc (formerly British Sky Broadcasting Group plc)
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Italy broadcasting and cable tv market value: $ billion, 2011-15
Table 2: Italy broadcasting and cable tv market category segmentation: $ billion, 2015
Table 3: Italy broadcasting and cable tv market geography segmentation: $ billion, 2015
Table 4: Italy broadcasting and cable tv market value forecast: $ billion, 2015-20
Table 5: Mediaset S.p.A.: key facts
Table 6: Mediaset S.p.A.: key financials ($)
Table 7: Mediaset S.p.A.: key financials (€)
Table 8: Mediaset S.p.A.: key financial ratios
Table 9: RAI - Radiotelevisione Italiana SpA: key facts
Table 10: Sky plc (formerly British Sky Broadcasting Group plc): key facts
Table 11: Sky plc (formerly British Sky Broadcasting Group plc): key financials ($)
Table 12: Sky plc (formerly British Sky Broadcasting Group plc): key financials (£)
Table 13: Sky plc (formerly British Sky Broadcasting Group plc): key financial ratios
Table 14: Italy size of population (million), 2011-15
Table 15: Italy gdp (constant 2005 prices, $ billion), 2011-15
Table 16: Italy gdp (current prices, $ billion), 2011-15
Table 17: Italy inflation, 2011-15
Table 18: Italy consumer price index (absolute), 2011-15
Table 19: Italy exchange rate, 2011-15

List of Figures
Figure 1: Italy broadcasting and cable tv market value: $ billion, 2011-15
Figure 2: Italy broadcasting and cable tv market category segmentation: % share, by value, 2015
Figure 3: Italy broadcasting and cable tv market geography segmentation: % share, by value, 2015
Figure 4: Italy broadcasting and cable tv market value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the broadcasting and cable tv market in Italy, 2015
Figure 6: Drivers of buyer power in the broadcasting and cable tv market in Italy, 2015
Figure 7: Drivers of supplier power in the broadcasting and cable tv market in Italy, 2015
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting and cable tv market in Italy, 2015
Figure 9: Factors influencing the threat of substitutes in the broadcasting and cable tv market in Italy, 2015
Figure 10: Drivers of degree of rivalry in the broadcasting and cable tv market in Italy, 2015
Figure 11: Mediaset S.p.A.: revenues and profitability
Figure 12: Mediaset S.p.A.: assets and liabilities
Figure 13: Sky plc (formerly British Sky Broadcasting Group plc): revenues and profitability
Figure 14: Sky plc (formerly British Sky Broadcasting Group plc): assets and liabilities

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