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Broadcasting & Cable TV in Italy

  • July 2016
  • 34 pages
  • MarketLine
Report ID: 168800

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Summary
Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.



Synopsis
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy



Reasons To Buy
What was the size of the Italy broadcasting & cable tv market by value in 2015?

What will be the size of the Italy broadcasting & cable tv market in 2020?

What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Italy's broadcasting & cable tv market?

Key Highlights
• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2015 annual average exchange rates.

• The Italian broadcasting & cable TV market had total revenues of $9.3bn in 2015, representing a compound annual rate of change (CARC) of -2.1% between 2011 and 2015.

• In 2014 the market experienced a slight boost from the major sporting events of the year. The growth in the market is driven mostly by the digital channels and satellite, whilst advertising remains the biggest segment.

• The performance of the market is forecast to accelerate, with an anticipated CAGR of 2.6% for the five-year period 2015 - 2020, which is expected to drive the market to a value of $10.5bn by the end of 2020.

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