It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The deodorants industry consists of retail sale of aerosol anti-perspirant, sticks & solids, roll-on deodorants, body spray, deodorant gel, and deodorant creams. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this market research report Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 21
Rivalry 22
LEADING COMPANIES 23
Unilever 23
Kao Corporation 27
Beiersdorf AG 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value projection 36
Market volume projection 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41


Index of Tables
Data table 1: Asia-Pacific deodorants market sales : USD million, 2005-09(e) 10
Data table 2: Asia-Pacific deodorants industry volume: million units, 2005-09(e) 11
Data table 3: Asia-Pacific deodorants industry sector ation I:% share, by value, 2009(e) 12
Data table 4: Asia-Pacific deodorants industry sector ation II: % share, by value, 2009(e) 13
Data table 5: Asia-Pacific deodorants industry share: % share, by value, 2009(e) 14
Data table 6: Unilever: key facts 23
Data table 7: Unilever: key financials ($) 25
Data table 8: Unilever: key financials (€) 25
Data table 9: Unilever: key financial ratios 25
Data table 10: Kao Corporation: key facts 27
Data table 11: Kao Corporation: key financials ($) 29
Data table 12: Kao Corporation: key financials (JPY) 29
Data table 13: Kao Corporation: key financial ratios 29
Data table 14: Beiersdorf AG: key facts 31
Data table 15: Beiersdorf AG: key financials ($) 32
Data table 16: Beiersdorf AG: key financials (€) 32
Data table 17: Beiersdorf AG: key financial ratios 33
Data table 18: Asia-Pacific deodorants industry distribution: % share, by value, 2009(e) 35
Data table 19: Asia-Pacific deodorants market sales projection : USD million, 2009-14 36
Data table 20: Asia-Pacific deodorants industry volume projection : million units, 2009-14 37


Index of Figures
Chart 1: Asia-Pacific deodorants market sales : USD million, 2005-09(e) 10
Chart 2: Asia-Pacific deodorants industry volume: million units, 2005-09(e) 11
Chart 3: Asia-Pacific deodorants industry sector ation I:% share, by value, 2009(e) 12
Chart 4: Asia-Pacific deodorants industry sector ation II: % share, by value, 2009(e) 13
Chart 5: Asia-Pacific deodorants industry share: % share, by value, 2009(e) 14
Chart 6: Forces driving competition in the deodorants industry in Asia-Pacific, 2009 15
Chart 7: Drivers of buyer power in the deodorants industry in Asia-Pacific, 2009 17
Chart 8: Drivers of supplier power in the deodorants industry in Asia-Pacific, 2009 18
Chart 9: Factors influencing the likelihood of new entrants in the deodorants industry in Asia-Pacific, 2009 19
Chart 10: Factors influencing the threat of substitutes in the deodorants industry in Asia-Pacific, 2009 21
Chart 11: Drivers of degree of rivalry in the deodorants industry in Asia-Pacific, 2009 22
Chart 12: Unilever: revenues and profitability 26
Chart 13: Unilever: assets and liabilities 26
Chart 14: Kao Corporation: revenues and profitability 30
Chart 15: Kao Corporation: assets and liabilities 30
Chart 16: Beiersdorf AG: revenues and profitability 33
Chart 17: Beiersdorf AG: assets and liabilities 34
Chart 18: Asia-Pacific deodorants industry distribution: % share, by value, 2009(e) 35
Chart 19: Asia-Pacific deodorants market sales projection : USD million, 2009-14 36
Chart 20: Asia-Pacific deodorants industry volume projection : million units, 2009-14 37

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