World Market Personal Hygiene

  • January 2012
  • -
  • MarketLine

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The personal hygiene industry consists of retail sale of bath & shower products, deodorants and soap. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using 2009 annual average exchange rates.

For the purpose of this market research report, the global figure comprises the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Unilever 22
Procter and Gamble Firms, The 27
Colgate-Palmolive Firms 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value projection 38
Market volume projection 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43


Index of Tables
Data table 1: Global personal hygiene market sales : USD million, 2005-09(e) 10
Data table 2: Global personal hygiene industry volume: million units, 2005-09(e) 11
Data table 3: Global personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Data table 4: Global personal hygiene industry sector ation II: % share, by value, 2009(e) 13
Data table 5: Global personal hygiene industry share: % share, by value, 2009(e) 14
Data table 6: Unilever: key facts 22
Data table 7: Unilever: key financials ($) 24
Data table 8: Unilever: key financials (€) 24
Data table 9: Unilever: key financial ratios 25
Data table 10: Procter and Gamble Firms, The: key facts 27
Data table 11: Procter and Gamble Firms, The: key financials ($) 30
Data table 12: Procter and Gamble Firms, The: key financial ratios 30
Data table 13: Colgate-Palmolive Firms : key facts 32
Data table 14: Colgate-Palmolive Firms : key financials ($) 35
Data table 15: Colgate-Palmolive Firms : key financial ratios 35
Data table 16: Global personal hygiene industry distribution: % share, by value, 2009(e) 37
Data table 17: Global personal hygiene market sales projection : USD million, 2009-14 38
Data table 18: Global personal hygiene industry volume projection : million units, 2009-14 39


Index of Figures
Chart 1: Global personal hygiene market sales : USD million, 2005-09(e) 10
Chart 2: Global personal hygiene industry volume: million units, 2005-09(e) 11
Chart 3: Global personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Chart 4: Global personal hygiene industry sector ation II: % share, by value, 2009(e) 13
Chart 5: Global personal hygiene industry share: % share, by value, 2009(e) 14
Chart 6: Forces driving competition in the global personal hygiene industry, 2009 15
Chart 7: Drivers of buyer power in the global personal hygiene industry, 2009 16
Chart 8: Drivers of supplier power in the global personal hygiene industry, 2009 17
Chart 9: Factors influencing the likelihood of new entrants in the global personal hygiene industry, 2009 18
Chart 10: Factors influencing the threat of substitutes in the global personal hygiene industry, 2009 20
Chart 11: Drivers of degree of rivalry in the global personal hygiene industry, 2009 21
Chart 12: Unilever: revenues and profitability 25
Chart 13: Unilever: assets and liabilities 26
Chart 14: Procter and Gamble Firms, The: revenues and profitability 31
Chart 15: Procter and Gamble Firms, The: assets and liabilities 31
Chart 16: Colgate-Palmolive Firms : revenues and profitability 36
Chart 17: Colgate-Palmolive Firms : assets and liabilities 36
Chart 18: Global personal hygiene industry distribution: % share, by value, 2009(e) 37
Chart 19: Global personal hygiene market sales projection : USD million, 2009-14 38
Chart 20: Global personal hygiene industry volume projection : million units, 2009-14 39

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