Keywords : shower product
It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...
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It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.
What's In This Report
* Contains an executive summary and data on value, volume and/or key market segments
* Provides textual analysis of ’s recent performance and future prospects
* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)
* Includes a five-year projection of
* The main industry players are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the industry
Key Market Facts
* Detailed information is included on industry size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors
* Industrieshares are covered by manufacturer and/or brand
* Also features industry breakdown by distribution channel
This Report Will Support Your Decision Making Process
* Anticipate Industry trends and developments
* Feed your decision making process
* Make your presentation and marketing materials more valuable
* Save time
Market Definition
The personal hygiene industry consists of retail sale of bath & shower products, deodorants and soap. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using 2009 annual average exchange rates.
For the purpose of this market research report Europe comprises Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.
Hygiene Products Industry in Germany
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Beiersdorf AG 22
Unilever 27
Henkel KGaA 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value projection 36
Market volume projection 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
Index of Tables
Data table 1: Germany personal hygiene market sales : USD million, 2005–09(e) 10
Data table 2: Germany personal hygiene industry volume: million units, 2005–09(e) 11
Data table 3: Germany personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Data table 4: Germany personal hygiene industry sector ation II: % share, by value, 2009(e) 13
Data table 5: Germany personal hygiene industry share: % share, by value, 2009(e) 14
Data table 6: Beiersdorf AG: key facts 22
Data table 7: Beiersdorf AG: key financials ($) 24
Data table 8: Beiersdorf AG: key financials (€) 24
Data table 9: Beiersdorf AG: key financial ratios 25
Data table 10: Unilever: key facts 27
Data table 11: Unilever: key financials ($) 29
Data table 12: Unilever: key financials (€) 29
Data table 13: Unilever: key financial ratios 29
Data table 14: Henkel KGaA: key facts 31
Data table 15: Henkel KGaA: key financials ($) 33
Data table 16: Henkel KGaA: key financials (€) 33
Data table 17: Henkel KGaA: key financial ratios 33
Data table 18: Germany personal hygiene industry distribution: % share, by value, 2009(e) 35
Data table 19: Germany personal hygiene market sales projection : USD million, 2009–14 36
Data table 20: Germany personal hygiene industry volume projection : million units, 2009–14 37
Data table 21: Germany size of population (million), 2005–09 38
Data table 22: Germany gdp (constant 2000 prices, USD billion), 2005–09 38
Data table 23: Germany gdp (current prices, USD billion), 2005–09 38
Data table 24: Germany inflation, 2005–09 39
Data table 25: Germany consumer price index (absolute), 2005–09 39
Data table 26: Germany exchange rate, 2005–09 39
Index of Figures
Chart 1: Germany personal hygiene market sales : USD million, 2005–09(e) 10
Chart 2: Germany personal hygiene industry volume: million units, 2005–09(e) 11
Chart 3: Germany personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Chart 4: Germany personal hygiene industry sector ation II: % share, by value, 2009(e) 13
Chart 5: Germany personal hygiene industry share: % share, by value, 2009(e) 14
Chart 6: Forces driving competition in the personal hygiene industry in Germany, 2009 15
Chart 7: Drivers of buyer power in the personal hygiene industry in Germany, 2009 16
Chart 8: Drivers of supplier power in the personal hygiene industry in Germany, 2009 17
Chart 9: Factors influencing the likelihood of new entrants in the personal hygiene industry in Germany, 2009 18
Chart 10: Factors influencing the threat of substitutes in the personal hygiene industry in Germany, 2009 20
Chart 11: Drivers of degree of rivalry in the personal hygiene industry in Germany, 2009 21
Chart 12: Beiersdorf AG: revenues & profitability 25
Chart 13: Beiersdorf AG: assets & liabilities 26
Chart 14: Unilever: revenues & profitability 30
Chart 15: Unilever: assets & liabilities 30
Chart 16: Henkel KGaA: revenues & profitability 34
Chart 17: Henkel KGaA: assets & liabilities 34
Chart 18: Germany personal hygiene industry distribution: % share, by value, 2009(e) 35
Chart 19: Germany personal hygiene market sales projection : USD million, 2009–14 36
Chart 20: Germany personal hygiene industry volume projection : million units, 2009–14 37
