It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The personal hygiene industry consists of retail sale of bath & shower products, deodorants and soap. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using 2009 annual average exchange rates.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Unilever 20
Kao Corporation 24
Procter and Gamble Firms, The 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value projection 35
Market volume projection 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42


Index of Tables
Data table 1: Hong Kong personal hygiene market sales : USD million, 2005-09(e) 10
Data table 2: Hong Kong personal hygiene industry volume: million units, 2005-09(e) 11
Data table 3: Hong Kong personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Data table 4: Hong Kong personal hygiene industry share: % share, by value, 2009(e) 13
Data table 5: Unilever: key facts 20
Data table 6: Unilever: key financials ($) 22
Data table 7: Unilever: key financials (€) 22
Data table 8: Unilever: key financial ratios 22
Data table 9: Kao Corporation: key facts 24
Data table 10: Kao Corporation: key financials ($) 26
Data table 11: Kao Corporation: key financials (Â¥) 26
Data table 12: Kao Corporation: key financial ratios 27
Data table 13: Procter and Gamble Firms, The: key facts 29
Data table 14: Procter and Gamble Firms, The: key financials ($) 31
Data table 15: Procter and Gamble Firms, The: key financial ratios 32
Data table 16: Hong Kong personal hygiene industry distribution: % share, by value, 2009(e) 34
Data table 17: Hong Kong personal hygiene market sales projection : USD million, 2009-14 35
Data table 18: Hong Kong personal hygiene industry volume projection : million units, 2009-14 36
Data table 19: Hong Kong size of population (million), 2005-09 37
Data table 20: Hong Kong gdp (constant 2000 prices, USD billion), 2005-09 37
Data table 21: Hong Kong gdp (current prices, USD billion), 2005-09 37
Data table 22: Hong Kong inflation, 2005-09 38
Data table 23: Hong Kong consumer price index (absolute), 2005-09 38
Data table 24: Hong Kong exchange rate, 2005-09 38


Index of Figures
Chart 1: Hong Kong personal hygiene market sales : USD million, 2005-09(e) 10
Chart 2: Hong Kong personal hygiene industry volume: million units, 2005-09(e) 11
Chart 3: Hong Kong personal hygiene industry sector ation I:% share, by value, 2009(e) 12
Chart 4: Hong Kong personal hygiene industry share: % share, by value, 2009(e) 13
Chart 5: Forces driving competition in the personal hygiene industry in Hong Kong, 2009 14
Chart 6: Drivers of buyer power in the personal hygiene industry in Hong Kong, 2009 15
Chart 7: Drivers of supplier power in the personal hygiene industry in Hong Kong, 2009 16
Chart 8: Factors influencing the likelihood of new entrants in the personal hygiene industry in Hong Kong, 2009 17
Chart 9: Factors influencing the threat of substitutes in the personal hygiene industry in Hong Kong, 2009 18
Chart 10: Drivers of degree of rivalry in the personal hygiene industry in Hong Kong, 2009 19
Chart 11: Unilever: revenues and profitability 23
Chart 12: Unilever: assets and liabilities 23
Chart 13: Kao Corporation: revenues and profitability 27
Chart 14: Kao Corporation: assets and liabilities 28
Chart 15: Procter and Gamble Firms, The: revenues and profitability 32
Chart 16: Procter and Gamble Firms, The: assets and liabilities 33
Chart 17: Hong Kong personal hygiene industry distribution: % share, by value, 2009(e) 34
Chart 18: Hong Kong personal hygiene market sales projection : USD million, 2009-14 35
Chart 19: Hong Kong personal hygiene industry volume projection : million units, 2009-14 36

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