Personal Hygiene in Hong Kong

  • August 2014
  • -
  • MarketLine
  • -
  • 38 pages

Introduction

Personal Hygiene in Hong Kong industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Hong Kong personal hygiene market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.

*The Hong Kong personal hygiene market had total revenues of $213.6 million in 2013, representing a compound annual growth rate (CAGR) of 2.7% between 2009 and 2013.

*Market consumption volumes increased with a CAGR of 1.1% between 2009 and 2013, to reach a total of 95.6 million units in 2013.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.5% for the five-year period 2013-2018, which is expected to drive the market to a value of $241.6 million by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene Market in Hong Kong.

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Hong Kong.

Leading company profiles reveal details of key personal hygiene market players’ operations and financial performance.

Add weight to presentations and pitches by understanding the future growth prospects of the Hong Kong personal hygiene market with five year forecasts.

Macroeconomic indicators provide insight into general trends within the Hong Kong economy.

Key Questions Answered

What was the size of the personal hygiene market in Hong Kong by value in 2013?

What will be the size of the Hong Kong personal hygiene market in 2018?

What factors are affecting the strength of competition in the Hong Kong personal hygiene market?

How has the industry performed over the last five years?

How large is Hong Kong's personal hygiene market in relation to its regional counterparts?

Table Of Contents

Personal Hygiene in Hong Kong
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Johnson and Johnson 22
Kao Corporation 25
The Procter and Gamble Company 28
Unilever 31
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37

LIST OF TABLES
Table 1: Hong Kong personal hygiene market value: $ million, 2009-13 8
Table 1: Hong Kong personal hygiene market volume: million units, 2009-13 9
Table 1: Hong Kong personal hygiene market category segmentation: $ million, 2013 10
Table 1: Hong Kong personal hygiene market geography segmentation: $ million, 2013 11
Table 1: Hong Kong personal hygiene market share: % share, by value, 2013 12
Table 1: Hong Kong personal hygiene market distribution: % share, by value, 2013 13
Table 1: Hong Kong personal hygiene market value forecast: $ million, 2013-18 14
Table 1: Hong Kong personal hygiene market volume forecast: million units, 2013-18 15
Table 1: Johnson and Johnson: key facts 22
Table 1: Johnson and Johnson: key financials ($) 23
Table 1: Johnson and Johnson: key financial ratios 23
Table 1: Kao Corporation: key facts 25
Table 1: Kao Corporation: key financials ($) 26
Table 1: Kao Corporation: key financials (Â¥) 26
Table 1: Kao Corporation: key financial ratios 26
Table 1: The Procter and Gamble Company: key facts 28
Table 1: The Procter and Gamble Company: key financials ($) 29
Table 1: The Procter and Gamble Company: key financial ratios 29
Table 1: Unilever: key facts 31
Table 1: Unilever: key financials ($) 32
Table 1: Unilever: key financials (€) 32
Table 1: Unilever: key financial ratios 32
Table 1: Hong Kong size of population (million), 2009-13 34
Table 1: Hong Kong gdp (constant 2005 prices, $ billion), 2009-13 34
Table 1: Hong Kong gdp (current prices, $ billion), 2009-13 34
Table 1: Hong Kong inflation, 2009-13 35
Table 1: Hong Kong consumer price index (absolute), 2009-13 35
Table 1: Hong Kong exchange rate, 2009-13 35

LIST OF FIGURES
Figure 1: Hong Kong personal hygiene market value: $ million, 2009-13 8
Figure 1: Hong Kong personal hygiene market volume: million units, 2009-13 9
Figure 1: Hong Kong personal hygiene market category segmentation: % share, by value, 2013 10
Figure 1: Hong Kong personal hygiene market geography segmentation: % share, by value, 2013 11
Figure 1: Hong Kong personal hygiene market share: % share, by value, 2013 12
Figure 1: Hong Kong personal hygiene market distribution: % share, by value, 2013 13
Figure 1: Hong Kong personal hygiene market value forecast: $ million, 2013-18 14
Figure 1: Hong Kong personal hygiene market volume forecast: million units, 2013-18 15
Figure 1: Forces driving competition in the personal hygiene market in Hong Kong, 2013 16
Figure 1: Drivers of buyer power in the personal hygiene market in Hong Kong, 2013 17
Figure 1: Drivers of supplier power in the personal hygiene market in Hong Kong, 2013 18
Figure 1: Factors influencing the likelihood of new entrants in the personal hygiene market in Hong Kong, 2013 19
Figure 1: Factors influencing the threat of substitutes in the personal hygiene market in Hong Kong, 2013 20
Figure 1: Drivers of degree of rivalry in the personal hygiene market in Hong Kong, 2013 21
Figure 1: Johnson and Johnson: revenues and profitability 24
Figure 1: Johnson and Johnson: assets and liabilities 24
Figure 1: Kao Corporation: revenues and profitability 27
Figure 1: Kao Corporation: assets and liabilities 27
Figure 1: The Procter and Gamble Company: revenues and profitability 30
Figure 1: The Procter and Gamble Company: assets and liabilities 30
Figure 1: Unilever: revenues and profitability 33
Figure 1: Unilever: assets and liabilities 33

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