Mobile Phone Baseband (Platform, Chipset) Industry Report, 2009

• Publication date: December 2009

The cell phone platform is composed of digital baseband, analog baseband, RF transceiver and power management. Herein, the report focuses on baseband. Seen from competition layout of cell phone platform vendors in 2009, Qualcomm has taken the overwhelming advantages since it has always taken the lead both in 3G and 4G era. Qualcomm has the most complete product line, and the low-end QSC series target at CDMA2000 Feature Phone market; medi...

The cell phone platform is composed of digital baseband, analog baseband, RF transceiver and power management. Herein, the report focuses on baseband.

Seen from competition layout of cell phone platform vendors in 2009, Qualcomm has taken the overwhelming advantages since it has always taken the lead both in 3G and 4G era. Qualcomm has the most complete product line, and the low-end QSC series target at CDMA2000 Feature Phone market; medium-end MSM62XX series aim at WCDMA Feature Phone market; and high-end MSM7XXX series are designed for smart phone market, besides, the top-end SNAPDRAGON serves for smart phone, MID, SMARTBOOK and netbook. Supported by Samsung, HTC and RIM in smart phone field, Qualcomm has enjoyed leadership in smart phone.

Nearly all cell phone platform vendors have been faced with bottleneck, and there is no exception to MediaTek. Reaching agreement with Qualcomm, MediaTek need not to pay for patent royalty. However, MediaTek has two types of clients, the small and medium customers are unwilling to pay Qualcomm high royalties due to their quite meager profits; while big clients have already reached an agreement with Qualcomm, and the patent fees have paid till the year of 2015 or even longer, so to make the purchase directly from Qualcomm will cost less. Therefore, it is impossible for MediaTek to successfully explore WCDMA market via MT6268. MediaTek lies hopes in TD-SCDMA but has protocol stack subject to Datang.

MediaTek still dominates 2G market, since it has successfully entered supply chain of Samsung, LG and Motorola, and it has contributed to over 45% in the markets except mainland China. In the meantime, MediaTek has also well performed low-price but not low-end cell phone market. Therefore, MediaTek's success doesn’t rest with its powerful baseband and software, but its overall technology layout. MediaTek not only provides baseband, but also a series of products such as RF, power management, touch screen controls, Bluetooth, and FM radio. In addition, the latest MT6253 includes Class-D audio amplifier. In cell phone IC, MediaTek can supply all parts except PA and memory.

Spreadtrum acquired Quorum but not succeeded in developing suitable RF IC for baseband, and Mstar just has baseband products, so MediaTek's comprehensiveness cannot be replaced. MediaTek should pay more attention to the good yield of MT6253 motherboard, and its special aQFN packaging has not been massively validated yet, so it will take time for MediaTek to learn how to quickly achieve high yields. This brings opportunities to Spreadtrum and Morningstar, yet both has demerits in product singleness, heavily depending on the mainland market.

With bright future, ST-ERICSSON’s participation will win advantages in competition with Qualcomm. EMP, with the perfect 3G and 4G RF technology, firstly launched LTE data card. ST has great strength in analog and RF sector, providing analog baseband, RF, Bluetooth and WLAN for Nokia for a long period. NXP has the powerful strength both in power management and in DSP field; and its subsidiary, T3G, is the monopoly in TD-SCDMA area. In smartphone field, ST-ERICSSON U850 has excellent performance enough to compete with Qualcomm MSM7XXX series, and even better in video performance. The high-end platforms of U365, U360 and U330 also perform exceedingly well. PNX52XX and PNX6XXX, inherited from NXP, have higher cost-efficiency and maturity, are the favorites of Samsung and LG. Yet, Samsung and LG enjoy the expanding market shares.

Infineon, once the world’s largest RF transceiver vendor, has strong ability in RF field, and performs well in 4G era as well. What’s more, Infineon is adept in integration, manufacture and IC packaging, always supplying baseband to Apple. In the ultra-low-cost mobile phone area, Infineon's superior integration capabilities have gained the acceptance from Nokia.

TI is declining and totally reliant on OMAP application processors in 3G era, while Qualcomm's MSM7XXX and SNAPDRAGON have successively encroached OMAP market share. However, the long cooperation with Nokia has maintained its revenue still be over $1.5 billion since Nokia platform has a long conversion cycle, and more than 75% products still employ the old platform.

Broadcom has been unable to grow up, and its cell phone platform revenue just accounts for less than 5% of its total revenue. Moreover, its largest customer, Sony Ericsson, has sharply cut down its shipment.

The cell phone design companies, once the best partners of cell phone platform vendors, have become completely different, and in strict sense, have disappeared. For instance, TechFaith Wireless, once the largest cell phone design company, the revenue in cell phone design sector just accounted for less than 2% in its total revenue in 2009. The products of cell phone design companies are no long design plans, but specific products, usually the package or cell phone, and the majority of cell phone design companies have pilot production line. Then cell phone manufacturers can concentrate on brand and sales since cell phone design companies have solved all problems in products. However, large-scale mass-production is still undertaken by veteran EMS manufacturers.

Global Phones And PDA Industry

Table of Contents

1. Cell Phone Platform Industry
1.1 Profile of Cell Phone Platform
1.2 Development Trends of Wireless Communication
1.3 Competition Patterns of Cell Phone Platform Vendors
1.4 Market Shares of Cell Phone Platform Vendors
1.5 Smart Phone Platform
1.6 Packaging of Baseband
1.7 TD-SCDMA
1.7.1 T3G
1.7.2 Leadcore Technology Co., Ltd

2. Cell Phone Market and Industry
2.1 Global Cell Phone Market
2.2 Global Cell Phone Industry
2.3 China Cell Phone Market
2.4 China Cell Phone Export
2.5 China Cell Phone Industry

3. Cell Phone Manufacturers
3.1 Nokia
3.2 Motorola
3.3 Samsung
3.4 SonyEricsson
3.5 LG
3.6 RIM
3.7 Apple
3.8 HTC
3.9 Platform Study of Chinese Cell Phone Manufacturers
3.9.1 K-Touch
3.9.2 Bird & Changhong
3.9.3 ZTE & Huawei
3.9.4 Lenovo, Haier, OPPO, Coolpad

4. Cell Phone Platform Vendors
4.1 MediaTek
4.1.1 ADI Product Line
4.2 Qualcomm
4.3 TI
4.4 Freescale
4.5 Infineon
4.6 Broadcom
4.7 Spreadtrum
4.8 ST-ERICSSON
4.9 Marvell

5. Cell Phone Design Companies
5.1 Techfaith Wireless
5.2 Longcheer
5.3 Sim Technology
5.4 Brighter Wireless
5.5 Others
5.5.1 Reach Technology
5.5.2 Huaqin Telecom


Selected Charts

Basic Structure of Mobile Phone
Market Shares of Major Mobile Phone Platform Vendors in the World, 2009 (by revenue)
Market Shares of Major Mobile Phone Platform Vendors in the World, 2009 (by shipments units)
Market Shares of Smart Phone Operating System, 2009-2011E
Market Shares of Major Smart Phone Manufacturers in the World, 2009-2010
Market Shares of Major Smart Phone Host Processor Manufacturers in the World, 2009-2010
T3G Structure
TD60291 Blog Diagram
Global Shipment of CDMA/WCDMA Mobile Phones by Region, 2006-2010
Global Shipment of Mobile Phones by Region, 2007-Q2 2009
Market Shares of Major Mobile Phone Manufacturers in Mainland China, H1 2009
China's Mobile Phone Export Volume, 1999-2008
China's Mobile Phone Export Value, 2002-2008
Shipment of Nokia's Mobile Phone by Region, Q1 2007-Q3 2009
Shipment and Average Selling Prices of Nokia's Mobile Phone, Q1 2007-Q3 2009
Shipment and Operating Profit Margin of Nokia's Mobile Phone, Q1 2007-Q3 2009
Quarterly Shipment of Nokia's Mobile Phone in China, Q1 2006-Q3 2009
Nokia's Mobile Phone Digital Baseband Providers, 2009
Motorola's Mobile Phone Platform Providers, 2009
Shipment and Annual Growth Rate of Samsung's Mobile Phone, 2001-2008
Quarterly Shipment of Samsung's Mobile Phone, Q1 2006-Q3 2009
Average Export Price and Operating Profit Margin of Samsung's Mobile Phone, Q1 2006-Q3 2009
Samsung's Mobile Phone Platform Providers, 2009
Shipment and Average Selling Prices of Sony Ericsson's Mobile Phone, Q1 2006-Q3 2009
Revenue and Operating Profit Margin of Sony Ericsson's Mobile Phone, Q1 2006-Q3 2009
Shipment and Annual Growth Rate of LG's Mobile Phone, 2001-2008
Quarterly Shipment of LG's Mobile Phone (by Network), Q1 2007-Q3 2009
Quarterly Sales Value and Operating Profit of LG's Mobile Phone, Q1 2007-Q3 2009
Revenue of LG's Mobile Phone by Region, Q1 2007-Q3 2009
Sales Value and Average Selling Prices of LG's Mobile Phone, Q1 2007-Q3 2009
LG’s Mobile Phone Platform Providers, 2009
RIM's Best-selling Models, Oct 2009
HTC’s Revenue by Region, 2006-2008
Shipment and Average Selling Prices of HTC, Q1 2008 -Q2 2009
Revenue and Annual Growth Rate of HTC, Q1 2008 -Q2 2009
Market Shares of Major Mobile Phone Platform Vendors in China, 2009
Revenue and Gross Profit Margin of MediaTek, 2001-2010
Revenue of MediaTek and Handest Chipest Shipment, 2006-2010
Quarterly Revenue of MediaTek, Q1 2002-Q3 2009
Monthly Revenue of MediaTek and Handest Chipest Shipment, Jan-Dec 2009
MT6229 Block Diagram
MT6253 Block Diagram
ADI’s TD-SCDMA Roadmap
ADI TD-SCDMA System Framework
AD6905 Block Diagram
Geographical Distribution of New Clients Authorized by Qualcomm, Jan-Sep 2009
QSD8250 Block Diagram
Revenue of TI by Department, Q1 2007-Q3 2009
Operating Profit Margin of TI by Department , Q1 2007-Q3 2009
TI's Mobile Phone Baseband
OMAPV1035 Block Diagram
Freescale's Revenue by Product, 2006-2009
Revenue of Infineon's Communications Sector, Q1 2008 –Q4 2009
Infineon's Mobile Phone Sector
XMM6130 System Framework
Broadcom's Revenue by Department, Q1 2007-Q3 2009
BCM2124 Block Diagram
BCM21331 Block Diagram
BCM2133 Block Diagram
BCM2152 Block Diagram
BCM21551 Block Diagram
BCM2153 Block Diagram
Revenue and Operating Profit Margin of Spreadtrum, 2004-2009
Revenue and Gross Profit Margin of Spreadtrum, Q1 2007-Q3 2009
Planning of Spreadtrum's EDGE Baseband Products
Roadmap of Spreadtrum's 3G Baseband
Solutions of Spreadtrum's SC6600V CMMB Mobile TV
Multimedia Solution of Spreadtrum's Mobile TV
Spreadtrum's Products
Typical Applications of SC8800S
QS3000 Block Diagram
Revenue and Operating Profit Margin of ST-ERICSSON, Q1 2008 –Q3 2009
ST-ERICSSON Roadmap
U8500 System Framework
U335 System Framework
U365 System Framework
U330 System Framework
6710 System Framework
T7211 System Framework
PNX6529 System Framework
PNX6710 System Framework
PNX6517 System Framework
Revenue and Gross Profit Margin of TechFaith, 2004-2009
Product Structure of TechFaith, 2006-2009
Revenue and Gross Profit Margin of Longcheer, 2005-2009
Revenue and Gross Profit Margin of Sim Technology, 2004-2009

Processors and Operating Systems of 110 Smart Phones Launched in 2009
Packaging Technology Development Forecast of World’s Major Mobile Phone Baseband Vendors, 2008-2013
Comparison of 12 Typical Baseband Packaging Modes
Ranking of Global Mobile Phone Brands by Shipment, 2007-H1 2009
Top 14 Mobile Phone Manufacturers in China by Output, H1 2008-H1 2009
Top 32 Mobile Phone Manufacturers in China by Export Volume, H1 2008-H1 2009
Nokia's Export Volume,2007-H1 2009
Nokia's Output, 2007-H1 2009
Nokia's 70 Typical Mobile Phone Basebands, 2009
Nokia's Major Mobile Phone Platforms
Export Volume and Output of Motorola China, 2007-H1 2009
Motorola's 44 Mobile Phone Basebands, 2009
Export Volume and Output of Tianjin Samsung, Huizhou Samsung and Samsung Kejian, 2007-2009
Samsung's 55 Mobile Phone Basebands, 2009
Export Volume and Output of Sony Ericsson China, 2006-H1 2009
Mobile Phone Platform of Sony Ericsson
Export Volume of LG Qingdao and LG Yantai, 2007-2009
LG’s 34 Mobile Phone Basebands, 2009
HTC’s 22 Mobile Phone Basebands, 2009 and Operating Systems
K-TOUCH’s 53 Mobile Phone Basebands, 2009
Mobile Phone Sales Volume of Bird and Changhong, 2008-2009
Typical Mobile Phone Basebands of Bird and Changhong, 2009
Qualcomm’s Seven Branches
Financial Data of Qualcomm's Key Subsidiaries, 2008-2009
Shipment and Market Shares of Qualcomm's Chips, 2002-2007
Revenue of TI''s Baseband Sector, Q1 2008-Q4 2009
TI's Mobile Phone Platform
Revenue of Freescale's Mobile Phone Sector, Q1 2006-Q3 2009
Infineon's Basebands
Broadcom 's Acquisition
Broadcom's Mobile Phones
Shipment of Spreadtrum's Baseband Chip, 2005-2008
Shipment and Net Profit Margin of Longcheer’s Mobnle Phone, 2006-2009
Handest Chipest Shipment of Sim Technology, 2004-2009
Revenue, Shipment and Gross Margin of Sim Technology by Department, 2008- H1 2009