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Bahrain Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 51 pages

Includes 3 FREE quarterly updates

BMI View:

Bahrain is a high-income country, making it a lucrative market for consumer electronicsvendors, even as overall market size is limited by the small population. Premium vendors fare particularlywell in Bahrain, where over 56% of households are forecast to have incomes of USD50,000 or more in2016 and there is a strong culture of fashion oriented conspicuous consumption. There are howeverchallenges for vendors operating in Bahrain, most notably the maturity of the devices market, with highpenetration even in newer device categories such as smartphones and tablets, requiring vendors to applytargeted strategies due to an absence of 'low-hanging fruit'. Meanwhile, political stability presentsdownside risk and Bahrain is susceptible to falling oil prices, with the government and private businessesexpected to rein in spending if the low prices persist for a considerable period.

Headline Expenditure Projections

- Computer Sales: The market will increase from USD148.0mn in 2015 to USD153.0mn in 2016. Weexpect that tablets and notebook hybrids will dominate the consumer market in 2016, although tabletgrowth will slow from recent years after a rapid initial diffusion of ownership and lengtheningreplacement cycles.

- AV Sales: The market will increase from USD123.0mn in 2015 to USD125.0mn in 2016. A stabilisationin digital camera volumes after steep declines in recent years will enable TV set growth to push the AVmarket back into positive growth territory.

Table Of Contents

Bahrain Consumer Electronics Report Q1 2016
BMI Industry View ... 5
SWOT 7
Consumer Electronics Market .. 7
Industry Forecast 9
Table: Consumer Electronics Market Historical Data and Forecasts (Bahrain 2013-2019) 13
Industry Risk Reward Index . 14
Table: MEA Consumer Electronics Risk/Rewards Index, Q116 16
Market Overview ... 17
Computers ... 17
Table: PC Sales (Bahrain 2013-2019) 17
AV Devices ... 24
Table: AV Sales (Bahrain 2013-2019) 24
Mobile Handsets 29
Table: Mobile Communications (Bahrain 2013-2019) . 29
Competitive Landscape 36
International Companies . 36
Table: Dell 36
Table: Huawei 37
Table: Lenovo . 38
Table: Samsung Electronics 39
Regulatory Development .. 40
Government Initiatives 40
Demographic Forecast . 42
Table: Population Headline Indicators (Bahrain 1990-2025) . 43
Table: Key Population Ratios (Bahrain 1990-2025) . 43
Table: Urban/Rural Population and Life Expectancy (Bahrain 1990-2025) 44
Table: Population By Age Group (Bahrain 1990-2025) 44
Table: Population By Age Group % (Bahrain 1990-2025) . 45
Methodology .. 47
Industry Forecast Methodology 47
Sector-Specific Methodology 48
Sources 48
Risk/Reward Index Methodology ... 49
Sector-Specific Methodology 50
Table: Consumer Electronics Risk/Reward Index Indicators 50
Table: Weighting Of Indicators . 51

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