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South Africa Consumer Electronics Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 60 pages

BMI View

: Consumer electronics device spending growth in South Africa has been negatively impacted byeconomic weakness 2013-2015, with the squeeze on spending from rand depreciation against the US dollarmost significant in the PC and AV segments. Rand depreciation eroded South African household purchasingpower in global markets, though with the trend of depreciation forecast to ease over the medium term it willto some extent be offset by an increasing supply of low-cost smartphones and tablets. Such low-cost smartdevices have proved the most resilient device categories, as demonstrated by the popularity of smartphoneslaunched by MTN and Vodacom, and we expect this to remain the case over the medium term.

Latest Updates & Industry Developments

- Computer Sales: USD1.87bn in 2016 to USD1.97bn in 2019, a compound annual growth rate (CAGR)of 0.4%. Rand depreciation represents downside risk by squeezing household purchasing power, resultingin deferred purchases and substitution for cheaper models.

- AV Sales: USD941mn in 2016 to USD983mn in 2019, a CAGR of 0.4%. Digital camera demandcannibalisation will continue to be a drag on growth, while TV set market has a mixed outlook due toconsiderable scope for upgrades, but also intensifying price competition.

Table Of Contents

South Africa Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics SWOT 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: Consumer Electronics Overview (South Africa 2013-2019) 16
Industry Risk Reward Index 17
Table: MEA Consumer Electronics Risk/Rewards Index, Q116 19
Market Overview 20
Computers 20
Table: PC Sales (South Africa 2013-2019) 20
AV Devices 28
Table: AV Sales (South Africa 2013-2019) 28
Mobile Handsets 36
Table: Mobile Communications (South Africa 2013-2019) 36
Competitive Landscape 44
International Company 44
Table: Samsung 44
Local Companies 45
Table: Pinnacle Africa 45
Table: Tarsus 46
Industry Trends And Developments 47
Regulatory Development 49
Table: Regulatory Authority 49
Table: National Broadband Policy Targets 50
Demographic Forecast 51
Demographic Outlook 51
Table: Population Headline Indicators (South Africa 1990-2025) 52
Table: Key Population Ratios (South Africa 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (South Africa 1990-2025) 53
Table: Population By Age Group (South Africa 1990-2025) 53
Table: Population By Age Group % (South Africa 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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