Analysis and Forecast Report on Pasteurised Milk Market in China

  • October 2013
  • -
  • Beijing Green Agriculture Sci-Tech Development Co.
  • -
  • 77 pages

Research Background and Research Ideas
Currently, more than 90% of the countries in the world mainly consume pasteurized milk in liquid milk consumption. Pasteurized milk covers 70% of global liquid milk market share, and the proportion is 95% in Europe, 90% in US and over 95% in Australia and New Zealand.

China is the third biggest dairy producer in the world; dairy consumption in China has entered a rapid growing stage. Presently, liquid milk demand in China is dramatically increasing. Before 2000, China’s pasteurized milk consumption accounted for 70-80% of liquid milk consumption. However, the restriction of raw milk quality and raw milk sources distribution, slow cold-chain logistics construction and dairy products consuming capability not matching actual demand resulted in the slowing down development of pasteurized milk market in China.

With the growth of consumers’ awareness on food safety, the nutritive value of pasteurized milk will be realized by more and more people, so we can expect a huge potential for China pasteurized milk market. Imported pasteurized milk will further promote the market competition in China.

This report will analyze China pasteurized milk market in terms of production, trade, cold-chain logistics and consumption, involving production models, product types, output, packaging types, sales channels, links & cost in cold-chain transportation, trade & related agreements, consumer preference, inter-regional difference and competitiveness of domestic and imported products. In addition, the analysis and evaluation of main importers and domestic producers of pasteurized milk will also be included.

It bases on years of BSNABC’s research and analysis and is expected to be a good reference for our clients to better understand China pasteurized milk market.

Table Of Contents

RESEARCH BACKGROUND AND RESEARCH IDEAS II

PART ONE ANALYSIS AND FORECAST OF PASTEURIZED MILK PRODUCTION IN CHINA (2020) 1
1 Analysis of Pasteurized Milk Production in China 1
1.1 Changes in Pasteurized Milk Production 1
1.1.1 Changes in Production Capacity and Output of Pasteurized Milk 1
1.1.2 Pasteurized Milk Production Situation in Different Provinces 2
1.2 Distribution of Pasteurized Milk Producers in China 4

2 Analysis of Product Types and Packaging Types of Pasteurized Milk in China 5
2.1 Production Technology and Product Types 5
2.2 Main Packaging Types 6
2.3 Costs of Different Packaging Types 7
2.4 Market Shares of Different Packaging Types 8

3 Forecast of Future Pasteurized Milk Production in China (2020) 9
3.1 Forecast of Production Capacity and Output 9
3.2 Forecast of Distribution of Outputs 9
3.3 Forecast of Product Types 10

PART TWO ANALYSIS AND FORECAST OF PASTEURIZED MILK CIRCULATION IN CHINA (2020) 11
4 Pasteurized Milk Circulation Models in China 11
4.1 Producer?Consumer 12
4.2 Producer?Terminal Retail 12
4.3 Producer?Distributor?Terminal Retail (Consumer) 12
4.4 Analysis of Costs for Selling in Supermarkets/Hypermarkets 13
(1) Entry Methods 13
(2) Listing Fees 14
(3) Promotional Activities 14

5 Analysis of Cold-Chain Logistics Cost for Pasteurized Milk in China 15
5.1 Cold-Chain Logistics Models 15
(1) Self-Run Logistics 15
(2) Third-Party Logistics 15
5.2 Costs of Different Cold-Chain Logistics Models 16

PART THREE ANALYSIS AND FORECAST OF CHINA PASTEURIZED MILK IMPORT (2020) 17
6 Analysis of Dairy Related Trade Agreements and Policies 17
6.1 Advantages of Free Trade Agreement 17
6.2 Impact of China NZ FTA on China Pasteurized Milk Import 18
6.3 Impact of Product Quality Regulation on China Pasteurized Milk Import 20

7 Analysis of China Pasteurized Milk Import 20
7.1 Import Volume 20
7.2 Import Cost 21
7.3 Original Countries 22

8 Analysis of Pasteurized Milk Importers in China 22
8.1 Major Pasteurized Milk Importers 22
8.2 Qingdao Sanhu Food Co., Ltd. 22
(1) Company Profile 22
(2) Import Source(s) of Pasteurized Milk 22
(3) Distribution Capability 23

9 Forecast of China Pasteurized Milk Import (2020) 23
9.1 Forecast of Import Volume 23
9.2 Forecast of Original Countries 23

PART FOUR ANALYSIS AND FORECAST OF PASTEURIZED MILK CONSUMPTION IN CHINA (2020) 24
10 Characteristic of Pasteurized Milk Consumption in China 24
10.1 Changes in Consumption Volume 24
10.2 Consumer Preference 25
10.2.1 Packaging Types 25
10.2.2 Brands 26
10.2.3 Prices 26
10.2.4 Purchase Channels 27

11 Regional Differences of Pasteurized Milk Consumption 27
11.1 Consumption Differences in Different Regions 27
11.1.1 Consumption Habit 28
11.1.2 Brands 28
11.1.3 Consumption Volume 29
11.1.4 Major Reasons of Regional Differences 30
(1) Internal Factors 31
(2) External Factors 31
11.2 Consumption Differences of Urban and Rural Areas 31
11.2.1 Analysis of Consumption Difference 31
11.2.2 Major Reasons of Consumption Differences in Urban and Rural Areas 32
(1) Income Level 32
(2) Habits 32

12 Milk Bar and Development Potential in China 33
12.1 Development of Milk Bar 33
12.2 Related Merits of Milk Bar 34
12.3 Development Potential of Milk Bar 34

13 Forecast of Pasteurized Milk Consumption in China (2020) 35
13.1 Forecast of Consumption Volume 35
13.2 Forecast of Consumer Preference 35
13.3 Forecast of Regional Differences 36

PART FIVE ANALYSIS AND FORECAST OF COMPETITIVE ENTERPRISES IN PASTEURIZED MILK MARKET IN CHINA (2020) 37
14 Major Domestic and Foreign Pasteurized Milk Brands in China 37
14.1 Major Domestic Brands 37
14.2 Major Foreign Brands 37

15 Competitiveness of Domestic and Foreign Enterprises in China Pasteurized Milk Market 37
15.1 Raw Milk Sources and Product Quality 37
15.2 Sale Channels 38
15.3 Consumer Groups 38
15.4 Consumer Perceptions 38
15.5 Market Prices 38

16 Evaluation of Competitiveness of Domestic and Foreign Pasteurized Milk Enterprises in China 39

17 Forecast of Development Potential of Domestic and Foreign Pasteurized Milk Enterprises in China (2020) 40
17.1 Market Size and Structure 40
17.2 Forecast on Development Potential and Structure 41

18 Analysis of Top 10 Domestic Pasteurized Milk Enterprises in China 42
18.1 Aggregate Market Share of Top 10 Pasteurized Milk Producers in 2012 42
18.2 Characteristics of Top 10 UHT Milk Producers in China 43
18.2.1 Low Production Concentration Ratio of Pasteurized Milk in China 43
18.2.2 Producers Seize Local Market through Home Delivery Service 43
18.2.3 Self-Built Dairy Farms Guarantee Stable High Quality Raw Milk Supply 44
18.2.4 The Speeding-Up High-End Pasteurized Milk Development for Meeting Consumer Demand for High-End Products 44
18.3 China’s Top 10 Local Pasteurized Milk Enterprises 45
18.3.1 Bright Dairy and Food Co., Ltd. 45
(1) Raw Milk Sources and Production of Company 45
(2) Cold-Chain Logistics Situation 46
(3) Product Types of Pasteurized Milk 47
(4) Sale Channels 47
(5) Market Share of Pasteurized Milk 48
18.3.2 Beijing Sanyuan Foods Co., Ltd. 48
(1) Raw Milk Sources and Production of Company 48
(2) Cold-Chain Logistics Situation 50
(3) Product Types of Pasteurized Milk 50
(4) Sale Channels 50
(5) Market Share of Pasteurized Milk 51
18.3.3 Nanjing Weigang Dairy Group Co., Ltd. 51
(1) Raw Milk Sources and Production of Company 51
(2) Cold-Chain Logistics Situation 52
(3) Product Types of Pasteurized Milk 52
(4) Sale Channels 53
(5) Market Share of Pasteurized Milk 53
18.3.4 Chongqing Tianyou Dairy Co., Ltd. 53
(1) Raw Milk Sources and Production of Company 53
(2) Cold-Chain Logistics Situation 55
(3) Product Types of Pasteurized Milk 55
(4) Sale Channels 55
(5) Market Share of Pasteurized Milk 55
18.3.5 China Huishan Dairy Holdings Co., Ltd. 56
(1) Raw Milk Sources and Production of Company 56
(2) Cold-Chain Logistics Situation 57
(3) Product Types of Pasteurized Milk 57
(4) Sale Channels 57
(5) Market Share of Pasteurized Milk 58
18.3.6 Shandong Deyi Dairy Industry Co., Ltd. 58
(1) Raw Milk Sources and Production of Company 58
(2) Cold-Chain Logistics Situation 58
(3) Product Types of Pasteurized Milk 59
(4) Sale Channels 59
(5) Market Share of Pasteurized Milk 59
18.3.7 Guangdong Yantang Dairy Products Co., Ltd. 60
(1) Raw Milk Sources and Production of Company 60
(2) Cold-Chain Logistics Situation 60
(3) Product Types of Pasteurized Milk 60
(4) Sale Channels 61
(5) Market Share of Pasteurized Milk 61
18.3.8 New Hope Dairy Co., Ltd. 61
(1) Raw Milk Sources and Production of Company 61
(2) Cold-Chain Logistics Situation 62
(3) Product Types of Pasteurized Milk 62
(4) Sale Channels 63
(5) Market Share of Pasteurized Milk 63
18.3.9 Guangxi Royal Dairy Co., Ltd. 63
(1) Raw Milk Sources and Production of Company 63
(2) Cold-Chain Logistics Situation 64
(3) Product Types of Pasteurized Milk 64
(4) Sale Channels 65
(5) Market Share of Pasteurized Milk 65
18.3.10 Fujian Changfu Dairy Group Co., Ltd. 65
(1) Raw Milk Sources and Production of Company 65
(2) Cold-Chain Logistics Situation 66
(3) Product Types of Pasteurized Milk 66
(4) Sale Channels 66
(5) Market Share of Pasteurized Milk 66



List of Maps

Map 1, Output of Pasteurized Milk in Different Provinces in China, 2012 3
Map 2, Distribution of Pasteurized Milk Producers in China 5
Map 3, China Regional Division 10
Map 4, Per Capita Consumption Volume of Pasteurized Milk in Urban Areas in China, 2012 28
Map 5, Major Pasteurized Milk Brands in China 29
Map 6, Dairy Producing Enterprises of Shanghai Bright Dairy and Food Co., Ltd. 46
Map 7, Main Farms of Shanghai Bright Dairy and Food Co., Ltd. 46
Map 8, Dairy Producing Enterprises of Beijing Sanyuan Foods Co., Ltd. 49
Map 9, Main Farms of Beijing Sanyuan Foods Co., Ltd. 49
Map 10, Main Farms and Dairy Producing Enterprises of Nanjing Weigang Dairy Group Co., Ltd. 52
Map 11, Main Farms and Dairy Producing Enterprises of Chongqing Tianyou Dairy Co., Ltd. 54
Map 12, Main Farms and Dairy Producing Enterprises of China Huishan Dairy Holdings Co., Ltd. 56
Map 13, Main Farms and Dairy Producing Enterprises of New Hope Dairy Co., Ltd. 62
Map 14, Main Farms and Dairy Producing Enterprises of Guangxi Royal Dairy Co., Ltd. 64



List of Figures

Figure 1, China’s Production Capacity of Pasteurized Milk by Province, 2012 1
Figure 2, Change of Output and Growth Rate of Pasteurized Milk in China, 2001-2012 2
Figure 3, Pasteurized Milk Producers Numbers by Province in China, 2012 4
Figure 4, Market Share of Different Pasteurized Milk Packaging Types in China 8
Figure 5, Forecast on Outputs of Pasteurized Milk in China, 2012-2020 9
Figure 6, Circulation of Pasteurized Milk in China 11
Figure 7, Steps of Pasteurized Milk into Supermarket in China 13
Figure 8, Cold-Chain Logistics Models for Pasteurized Milk in China 15
Figure 9, China’s Unfermented Liquid Milk Import Volume by Original Country, 2012 18
Figure 10, Change of Pasteurized Milk Import Volume in China, 2000-2012 21
Figure 11, Pasteurized Milk Import Cost in China 21
Figure 12, Change of Consumption Volumes of Pasteurized Milk in China, 2001-2012 24
Figure 13, Consumer Groups of Different Pasteurized Milk Packaging Types in China 25
Figure 14, Consumer Groups of Different Pasteurized Milk Brands in China 26
Figure 15, Proportions of Pasteurized Milk in Liquid Milk Consumption in Main Provinces 30
Figure 16, Influencing Factors of Regions Difference of Pasteurized Milk Consumption in China 30
Figure 17, Pasteurized Milk Business Models in China 33
Figure 18, Forecast on Consumption Volumes of Pasteurized Milk in China, 2012-2020 35



List of Tables

Table 1, Production of Pasteurized Milk in Major Processing and Consumption Regions in China 3
Table 2, Processing Methods of Pasteurized Milk in China 6
Table 3, Main Packaging Types and Difference of Pasteurized Milk in China 7
Table 4, Main Packaging Types Cost of Pasteurized Milk in China 7
Table 5, Market Share of Different Pasteurized Milk Packaging Volume in China 8
Table 6, Characteristic of Main Sales Models for Liquid Milk Products in China 11
Table 7, Distribution Proportion of Different Pasteurized Milk Distribution Links in China 12
Table 8, Some Sales Channel Fee of Supermarket in China 14
Table 9, Costs of Different Cold-Chain Logistics Models for Pasteurized Milk 16
Table 10, Free Trade Agreements of China 17
Table 11, Tariff Rate Reduction Types of Free Trade Agreement in China 17
Table 12, Tariff Rate Reduction of Dairy Relative Free Trade Agreement in China 18
Table 13, Tariff Rate Reduction of Unfermented Liquid Milk in China-New Zealand Free Trade Agreement 19
Table 14, China’s Unfermented Liquid Milk Import Price from New Zealand, Australia, South Korea, 2008-2012 19
Table 15, Consumers’ Preferences on Pasteurized Milk Consumption in China 27
Table 16, Consuming Proportion of Different Liquid Milk in China’s Urban and Rural Areas 32
Table 17, Business Station of Milk Bar in China 33
Table 18, Advantages and Disadvantages Analysis on Milk Bar in China 34
Table 19, Price of Domestic and Foreign Pasteurized Milk with Different Packaging Types in China 39
Table 20, Advantages and Disadvantages Analysis on Foreign and Domestic Pasteurized Milk in China 40
Table 21, Market Size of Pasteurized Milk with Different Packaging Types in China 41
Table 22, Top 10 Pasteurized Milk Producers in China and Their Market Share 43
Table 23, High-end Pasteurized Milk Products of Top 10 Producers in China 44
Table 24, Pasteurized Milk Types of Shanghai Bright Dairy and Food Co., Ltd. 47
Table 25, Pasteurized Milk Types of Beijing Sanyuan Foods Co., Ltd. 50
Table 26, Pasteurized Milk Types of Nanjing Weigang Dairy Group Co., Ltd. 53
Table 27, Pasteurized Milk Types of Chongqing Tianyou Dairy Co., Ltd. 55
Table 28, Pasteurized Milk Types of China Huishan Dairy Holdings Co., Ltd. 57
Table 29, Pasteurized Milk Types of Shandong Deyi Dairy Industry Co., Ltd. 59
Table 30, Pasteurized Milk Types of Guangdong Yantang Dairy Products Co., Ltd. 60
Table 31, Pasteurized Milk Types of New Hope Dairy Co., Ltd. 63
Table 32, Pasteurized Milk Types of Guangxi Royal Dairy Co., Ltd. 65
Table 33, Pasteurized Milk Types of Fujian Changfu Dairy Group Co., Ltd. 66

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