1. Market Research
  2. > Food Market Trends
  3. > Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels

Product Synopsis

Private label strategies are evolving from offering value and tiered product ranges to meeting a greater variety of consumer needs. This report tracks the latest evolution of private label strategies and their impact on retailer and manufacturer strategies, from mature private label markets in Western Europe and North America to the emerging markets in Asia and Latin America. In particular, the report provides details on private label development in packaged food.

Introduction and Landscape

Why was the report written?
The evolution of private label strategies across the world means both retailers and manufacturers need a new playbook in order to make the most of new and emerging opportunities in food retail. This report offers a comprehensive study of private label growth strategies and brands' defense strategies, and also highlights the key countries, sectors in packaged food, and consumer groups where private label is gaining ground.

What is the current market landscape and what is changing?
Private labels have evolved beyond a “good, better, best” offering to target a greater number of consumer needs and price points. Meanwhile, private labels are also gaining ground in emerging markets, as multinational retailers adapt their best practices to the fastest-growing food markets worldwide. Development is key as marketers need to react to these trends or risk losing ground competitively.

What are the key drivers behind recent market changes?
Private labels have improved their targeting of specific consumer needs; in more developed markets, 'value' is giving way to 'quality' and retailers are adjusting their portfolios to enlarge and rebrand standard private labels. Meanwhile, in emerging markets, retail consolidation and the entry of multinational retailers into developing countries is driving private label penetration.

What makes this report unique and essential to read?
This report provides the reader with a comprehensive review of the current state of play in private label food worldwide and the strategies underpinning private label's growth across food sectors. This will allow the reader to better spot emerging opportunities in both promoting and defending against private labels.

Key Features and Benefits

Private label hotspots are identified and analyzed through the analysis of retailer and packaged food market data.

A five stage private label maturity model provides insight into the strategies used by retailers to grow and develop their presence in food markets.

The report details the methods used by retailers to add value to their private label programs.

Analysis of the key consumer groups for private label food by country and by sector.

Case studies highlight how the leading retailers are driving private label innovation and taking on both B brands and A brands.

Key Market Issues

B brands are being squeezed by A brands and premium private label from above and from below by a whole portfolio of private labels, ranging from value and discount brands through to diverse niche and targeted private labels.

Multinational retailer expansion is accelerating the pace of private label penetration and manufacturers need to account for this in their strategic planning.

B brands face the choice of either shifting aggressively to improve operational efficiency, or shifting to niche and premium sectors in which private labels can struggle to express a unique brand identity and set of brand values.

This report forecasts that a new band of countries will enter the 'maturing' phase of private label penetration when the squeeze on B brands really takes hold. These include Argentina, Poland, China, and South Korea.

Retailers have to work out how to evolve their portfolios as consumer expectations change. Manufacturers meanwhile have a much deeper strategic challenge about how they work with retailers in the future and what that means for their innovation programs.

Key Highlights

Spain and the UK lead private label, with a penetration rate of nearly half the grocery market. At the other end of the scale, Indonesia, Egypt, and China all have private label penetration at less than 5% with some countries having virtually no private labels. However, across all channels, private label in food remains low; the highest penetration region is Western Europe, where private label accounts for a 14.7% market share by value.

The five stages of private label maturity are: first, the introduction of value products to drive price-based switching; second, the creation of a price architecture to drive trading up; third, the diversification of the product offering; fourth, consolidation and reorganization of the offer; and fifth, brand building.

Retailers are placing a greater focus on aligning private label ranges with shopper missions, such as through products that are exotic and nutritious, those which all fit under a specific calorie count, or the fast importation of restaurant trends into meal ranges.

The most effective strategies to adopt depend on the brand in question, and the maturity of private label competitors in the sector and country in which the brand is competing. The options range from targeting premium niches that do not support large numbers of SKUs to targeting opportunities outside the supermarket channel.

Table Of Contents

Evolving Private Label Strategies, Consumer Choices, and the future impact on Food Brands and Private Labels
Introduction, methodology and definitions
Private label hotspots
Deep dive: who eats private label food?
Evolving private label architecture and brand strategy
Private label growth
Private label defense
Case studies
Aligning private label strategies with consumer targets
The future of private label
Appendix

Companies Mentioned

Ahold, Aldi, Barilla, Carrefour, Casino, Cencosud ,Chobani ,Coop (Italy).

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Diabetic Food Market: Global Industry Analysis and Opportunity Assessment, 2014 - 2020

Diabetic Food Market: Global Industry Analysis and Opportunity Assessment, 2014 - 2020

  • $ 7 500
  • Industry report
  • November 2015
  • by Future Market Insight Global & Consulting Pvt Ltd

FMI study offers seven year forecast of the global diabetic food market between 2014 and 2020. The market is expected to expand at a CAGR of 5.9% in value terms during the forecast period. The study provides ...

Food Preservatives Market: Global Industry Analysis and Opportunity Assessment, 2014 - 2020

Food Preservatives Market: Global Industry Analysis and Opportunity Assessment, 2014 - 2020

  • $ 7 500
  • Industry report
  • November 2015
  • by Future Market Insight Global & Consulting Pvt Ltd

Future Market Insights (FMI) study offers a seven year forecast of the global food preservatives market between 2014 and 2020. The market is expected to expand at a CAGR of 3.5% in terms of revenue during ...

Packaged Food in Macedonia

Packaged Food in Macedonia

  • $ 7 093
  • Industry report
  • December 2015
  • by Euromonitor International

Packaged food in Macedonia continued recording stable growth in 2015 thanks to the stable demand for products in most of its largest categories, especially staple foodstuffs. Packaged food is witnessing ...

Packaged Food In Kazakhstan

December 2015 $ 7 093

Packaged Food In Finland

December 2015 $ 7 093

Packaged Food In Peru

December 2015 $ 7 093

Packaged Food In Denmark

December 2015 $ 7 093

Packaged Food In Costa Rica

December 2015 $ 7 093

Packaged Food In Venezuela

December 2015 $ 7 093

Packaged Food In Bolivia

December 2015 $ 7 093

Download Unlimited Documents from Trusted Public Sources

Food Industry in the US

  • January 2016
    45 pages
  • Food  

  • United States  

    North America  

View report >

Food Industry in Yemen

  • January 2016
    7 pages
  • Food  

  • Yemen  

View report >

Food Industry in Europe

  • January 2016
    6 pages
  • Food  

  • Europe  

    World  

View report >

Fruit Industry

9 days ago

Related Market Segments :

Food

ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.