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Saudi Arabia Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 55 pages

Includes 3 FREE quarterly updates

BMI View: The outlook for the Saudi consumer electronics market was downgraded again in Q116 as thedownturn in oil markets extended right through 2015, negatively impacting the economic outlook. Weakerconsumer confidence will exacerbate the drag on consumer electronics spending due to saturation in devicecategories such as tablets and LED/LCD TV sets. This underpins our forecast for subdued growth in theSaudi consumer electronics market over 2016-2019 at a compound annual growth rate of 1.0%. While theoverall environment will be challenging we identify lucrative opportunities for vendors in the premiumsegment, namely high end smartphones and OLED TV sets, due to high incomes and a fashion-consciousdomestic consumer base. The low end of the market may however be constrained due to the exit of aconsiderable number of migrant workers under the governments 'Saudisation' policy.

Latest Updates and Forecasts

- Computer Hardware Sales: Set to decrease from USD3.75bn in 2016 to USD3.72bn in 2019, a CAGRof -0.2%. The market outlook was already subdued due to high device penetration and the potential forprice erosion, including in the tablet market, but this was exacerbated by the weaker economic outlookand we now expect the market to contract over the medium term.

- AV Sales: USD1.60bn in 2016 to USD1.68bn in 2019, a CAGR of +1.4%. After three successive yearsof contraction we envisage a return to growth, although not to previous highs due to cannibalisation ofdigital camera volumes, with the increased popularity of OLED TV sets providing a boost to marketvalue.

Table Of Contents

Saudi Arabia Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT Analysis 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Saudi Arabia 2013-2019) 16
Industry Risk Reward Index 17
Table: MEA Consumer Electronics Risk/Rewards Index, Q116 19
Market Overview 20
Computers 20
Table: PC Sales (Saudi Arabia 2013-2019) 20
AV Devices 28
Table: AV Sales (Saudi Arabia 2013-2019) 28
Mobile Devices 32
Table: Mobile Communications (Saudi Arabia 2013-2019) 32
Competitive Landscape 38
Local Companies 38
Table: Alesayi Electronics 38
Table: eXtra 39
Table: MeMega 39
Table: Modern Electronics Company Limited 40
Table: United Matbouli Group 40
Industry Trends And Developments 41
Demographic Forecast 46
Demographic Outlook 46
Table: Population Headline Indicators (Saudi Arabia 1990-2025) 47
Table: Key Population Ratios (Saudi Arabia 1990-2025) 47
Table: Urban/Rural Population and Life Expectancy (Saudi Arabia 1990-2025) 48
Table: Population By Age Group (Saudi Arabia 1990-2025) 48
Table: Population By Age Group % (Saudi Arabia 1990-2025) 49
Methodology 51
Industry Forecast Methodology 51
Sector-Specific Methodology 52
Sources 52
Risk/Reward Index Methodology 53
Sector-Specific Methodology 54
Table: Consumer Electronics Risk/Reward Index Indicators 54
Table: Weighting Of Indicators 55

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