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Thailand Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 67 pages

Includes 3 FREE quarterly updates

BMI View: Thailand's consumer electronics market has a bright medium-term outlook in comparison to thedeclines in market value that accompanied political uncertainty and challenging economic conditionsduring 2013-2015.Our outlook is for robust growth in household incomes in Thailand in 2016-2019, which will significantlydeepen the market for big-ticket items such as PCs, TV sets and higher value smartphones. As a result ofthis more supportive economic backdrop, as well as baht appreciation against the US dollar from 2017, ourcore scenario sees the market returning to a dynamic of vendors tapping into opportunities presented byincome growth in the context of relatively low device penetration rates. We expect this to support an overallconsumer electronics devices spending growth CAGR of 3.6% 2016-2019 to a total of USD7.84bn in 2019.The potential for economic headwinds to disrupt this economic outlook does remain, while politicaluncertainty is another downside risk.

Table Of Contents

Thailand Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: Consumer Electronics Overview (Thailand 2013-2019) 15
Industry Risk Reward Ratings 16
Industry Risk/Reward Index 16
Table: Asia CE Risk/Reward Index - Q116 19
Market Overview 20
Computers 20
Table: PC Sales (Thailand 2013-2019) 20
Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014 24
AV Devices 29
Table: AV Sales (Thailand 2013-2019) 29
Mobile Devices 35
Table: Mobile Communications (Thailand 2013-2019) 35
Competitive Landscape 44
International Companies 44
Table: Lenovo 44
Table: Acer 45
Table: Seagate 46
Local Companies 47
Table: i-Mobile (Samart) 47
Table: SiS Distribution 48
Industry Trends And Developments 49
Table: Electronics Output, 2013-2019 (USDbn) 51
Computers 52
AV 53
Regulatory Development 54
Table: IT Regulatory Authority 54
Regulatory Developments 54
Demographic Forecast 58
Table: Population Headline Indicators (Thailand 1990-2025) 59
Table: Key Population Ratios (Thailand 1990-2025) 59
Table: Urban/Rural Population and Life Expectancy (Thailand 1990-2025) 60
Table: Population By Age Group (Thailand 1990-2025) 60
Table: Population By Age Group % (Thailand 1990-2025) 61
Methodology 63
Industry Forecast Methodology 63
Sector-Specific Methodology 64
Sources 64
Risk/Reward Index Methodology 65
Sector-Specific Methodology 66
Table: Consumer Electronics Risk/Reward Index Indicators 66
Table: Weighting Of Indicators 67

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