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Bulgaria Consumer Electronics Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 64 pages

Includes 3 FREE quarterly updates

BMI View: Lev depreciation against the US dollar hit consumer electronics demand in Bulgaria hard in2015 through the erosion of household purchasing power and therefore reduce the affordability of importedhardware. We expect a recovery in 2016, albeit a limited one with growth of 1.6% forecast for the marketas a whole, but with all three segments returning to growth. There will however be stronger growth over themedium term as economic conditions become more favourable, which will have a considerable impact onPC and AV sales that were hit hardest by lev depreciation. Low penetration across most device categorieswill allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise andconfidence returns among households. Meanwhile, in the handset segment the growth trend will bedetermined to a greater extent by product adoption trends. As the smartphone market becomes moresaturated, with first-time buyers accounting for a smaller share of annual sales, the overall market growthrate will slow.

- Latest Updates & Industry Developments Computer Sales: USD350mn in 2016 to USD420mn in2019, a CAGR of 6.4%. After a steep decline in 2015 we expect spending to recover 2016-2019, withunderlying demand growth from low penetration rate and rising incomes boosted by deferred purchasesfrom 2015.

- AV Sales: USD171mn in 2016 to USD180mn in 2019, a CAGR of 1.9%. While the AV segment isforecast to recover 2016-2019, we expect it to be the underperforming segment as TV set price erosionand digital camera volume cannibalisation act as drags on growth.

Table Of Contents

Bulgaria Consumer Electronics Report Q1 2016
BMI Industry View 7
Consumer Electronics SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Bulgaria 2013-2019) 15
Industry Risk Reward Index 16
Table: Europe Risk/Rewards Index - Q1 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Bulgaria 2013-2019) 20
AV 27
Table: AV Sales (Bulgaria 2013-2019) 27
Mobile Devices 32
Table: Mobile Communications (Bulgaria 2013-2019) 32
Competitive Landscape 41
Table: Lenovo 41
Table: Nokia 42
Table: Samsung Electronics 43
Table: ZTE 44
Industry Trends And Developments 45
Computers 48
AV 49
Table: Bulgaria Distributors For Leading Brands 50
Regulatory Development 51
Table: Regulatory Authorities 51
Demographic Forecast 55
Demographic Outlook 55
Table: Population Headline Indicators (Bulgaria 1990-2025) 56
Table: Key Population Ratios (Bulgaria 1990-2025) 56
Table: Urban/Rural Population and Life Expectancy (Bulgaria 1990-2025) 57
Table: Population By Age Group (Bulgaria 1990-2025) 57
Table: Population By Age Group % (Bulgaria 1990-2025) 58
Methodology 60
Industry Forecast Methodology 60
Sector-Specific Methodology 61
Sources 61
Risk/Reward Index Methodology 62
Sector-Specific Methodology 63
Table: Consumer Electronics Risk/Reward Index Indicators 63
Table: Weighting Of Indicators 64

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