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Croatia Consumer Electronics Report Q1 2016

  • January 2016
  • -
  • Business Monitor International
  • -
  • 51 pages

Includes 3 FREE quarterly updates

BMI View: We maintain a modestly subdued outlook for the Croatian consumer electronics market in ourQ116 report update. We revised downwards our projections of the market in the Q415 report to capture thenegative impacts of the kuna depreciation against the US dollar. In 2016, we believe the market will beginto stabilize and recover from the negative shocks of 2015. This year, the market will contract by a modest-0.4% before returning to positive growth in 2017 and beyond. There are however areas of opportunity,particularly from 2017, as vendors will be better positioned to tap into comparatively low penetration ratesin device categories including tablets, hybrid notebooks, smartphones, smart TVs and UHD TV sets.

Headline Expenditure Projections

- Computer Hardware Sales: USD310mn in 2015 to USD299mn in 2016. Kuna depreciation in 2015/16will result in deferred purchases and the substitution for cheaper models, meaning the value decline willexceed that for PC volumes. Another drag on market value is the shift in sales towards cheaper tablets,which have lower average selling prices compared to the notebook units being cannibalised.

Table Of Contents

Croatia Consumer Electronics Report Q1 2016
BMI Industry View 5
SWOT 7
Consumer Electronics Market 7
Industry Forecast 9
Latest Updates 9
Table: Consumer Electronics Overview (Croatia 2013-2019) 14
Industry Risk Reward Index 15
Table: Europe Risk/Rewards Index - Q1 2016 18
Market Overview 19
Recent Developments 19
Computers 19
Table: PC Sales (Croatia 2013-2019) 19
AV Devices 25
Table: AV Sales (Croatia 2013-2019) 25
Mobile Communications 29
Table: Mobile Communications (Croatia 2013-2019) 29
Competitive Landscape 36
Table: Combis 36
Table: HG Spot Informatika 37
Table: IN2 Group 38
Table: M SAN Grupa 39
Regulatory Development 40
Demographic Forecast 42
Table: Population Headline Indicators (Croatia 1990-2025) 43
Table: Key Population Ratios (Croatia 1990-2025) 43
Table: Urban/Rural Population and Life Expectancy (Croatia 1990-2025) 44
Table: Population By Age Group (Croatia 1990-2025) 44
Table: Population By Age Group % (Croatia 1990-2025) 45
Methodology 47
Industry Forecast Methodology 47
Sector-Specific Methodology 48
Sources 48
Risk/Reward Index Methodology 49
Sector-Specific Methodology 50
Table: Consumer Electronics Risk/Reward Index Indicators 50
Table: Weighting Of Indicators 51

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