Over the last few years, handbags industry has witnessed a sea change which has resulted in the entire shift in its value chain with handbags production being shifted to low-cost countries like India, China and at the same time new channels of distribution emerging like online retailing. Also, change in the consumer preferences like growing demand for eco-friendly handbags has forced the industry players to change and adapt their strategies accor...
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Over the last few years, handbags industry has witnessed a sea change which has resulted in the entire shift in its value chain with handbags production being shifted to low-cost countries like India, China and at the same time new channels of distribution emerging like online retailing. Also, change in the consumer preferences like growing demand for eco-friendly handbags has forced the industry players to change and adapt their strategies according to the changing consumer preferences.
The US handbags industry has witnessed a decline in 2008 breaking the growth trend since 2003 as a result of recessionary conditions prevailing in the US as well as rest of the world which not only resulted in fall in demand domestically but also resulted in fall in export demand for the branded handbags.
EU handbags industry consists of six major industry s i.e. Italy, France, UK, Germany, Spain and Netherlands accounting for the majority share in sales and production of handbags. In EU, majority of handbags are sold through specialist chain and independent retailers.
The key trends witnessed both in the US and EU handbag industry is the growing demand for branded handbags from China and India as per capita income is rising in these industry s fueled by high economic growth rates. Another trend witnessed is the growing importance of eco-fashion, resulting in the shift in consumer preferences. This has resulted in a shift in manufacturing process, as some handbags now being made from old wrappers, cartons and other waste materials.
Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to industry s like China and India as they are under-penetrated and at the same time offer huge potential for growth. The industry players have realigned their distribution channels in order to cater to the needs of consumers more efficiently while reducing their operational cost.
The handbag market is facing many challenges like fighting the counterfeiters, and coping with industry oversaturation, which are acting as roadblocks for the growth of the market .
The US and EU handbag industry is all set to witness growth in the coming years as a result of huge export demand from countries like China and India and also as a result of improving economic conditions in domestic as well as international industry s.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the market . We employed various significant variables that have an impact on this market and created regression models with SPSS Base to determine the future direction of the market . Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Packaging Industry
I. Industry Definition
I. 1 Industry Segmentation
Segmentation by Use
Segmentation by Buying behavior
Segmentation by Age
I. 2 Value-Chain of Handbags Industry
High-value Handbags
Low-price Handbags
II. US Industry
II. 1 Industry Definition
II. I. 1 Handbags Retail Revenues
Retail Revenues Growth by Value
Retail Revenues Growth by Volume
II. I. 2 Average Unit Price
Average Retail Unit Price Trend
II. 2 Imports and Exports of Handbags
II. II. 1 Imports
Handbags Import by Value
Handbags Import by Volume
II. II. 2 Exports
Handbags Export by Value
Handbags Export by Volume
3 European Union (EU) Industry
III. 1 Industry Definition
III. I. 1 Industry Value by Consumption and Production
Growth in Handbags Consumption/Production in EU
Volume Consumption in Major EU Industry s
Major Handbags Producing Industry s by Value/Volume
Market Share of Major Handbag Producing Countries by Value/Volume
III. I. 2 Trade Channels
Major Handbag Distribution Channels - Industry Share
III. 2 EU Handbags Export and Import Industry
III. II. 1 Imports
Handbags Import Growth
Share of imports in EU by Destinations
Product-wise Share of Handbags Imports
III. II. 2 Exports
Handbags Export Growth
Major Exporting Countries by Value/Volume
IV. Latest Industry Updates
IV. 1 Industry Trends
IV. I. 1 Handbag Trends-Europe vs US
IV. I. 2 Eco-Fashion Gaining Importance
IV. I. 3 Soaring Pre-owned Handbags Revenues
IV. I. 4 Online Trend
IV. I. 5 Outsourcing to Low-cost Countries
IV. 2 Market Drivers
IV. II. 1 Untapped Industry Potential in Emerging Economies
IV. II. 2 Anti-dumping
IV. II. 3 Growing Employed Female
IV. II. 4 Growing HNWI Financial Wealth
IV. 3 Major Market Challenges
IV. III. 1 Fighting the Counterfeiters
IV. III. 2 Coping with Industry Oversaturation
IV. III. 3 Guarantee in Some EU States
V. Industry Player s
V. 1 Coach Inc
Company Overview
Business Strategies
Multi-channel International Distribution
Innovative and Consumer-centric
Differentiating Strategies
Aggressive Industry ing Strategies
V. 2 Louis Vuitton SA
Company Overview
Business Strategies
Increased Focus on Asian Industry s
Aggressive Industry ing Strategy
Brand Positioning
Hedging of Foreign Exchange Risk
V. 3 Burberry Group Plc
Company Overview
Business Strategies
Investing in Under-penetrated Industry s
Pursuing Operational Excellence
Accelerating Retail led Growth
V. 4 Hermes International SCA
Company Overview
Business Strategies
Increasing Presence in Developing Industry s
Growth Driven by Investment in Distribution Network
Control over Sourcing
VI. Industry Outlook
VI. 1 Industry Projection
VI. 2 Projection Methodology
VI. II. 1 Dependent and Independent Variables
VI. II. 2 Correlation Analysis
VI. II. 3 Regression Analysis
List of Tables
Dependent & Independent Variables, from 2004 to 2008
Correlation Matrix
Model Summary- Coefficient of Determination
Regression Coefficients Output
List of Charts
Handbags Industry sectors by Usage
Value-Chain of Handbags Industry
US-Handbag Retail Revenues by value, 1999-2008
US-Handbag Retail Revenues by volume, 1999-2008
US-Average unit retail price of handbag, 1999-2008
US-Imports of handbags value-wise, from 2007 to 2009
US-Imports of handbags volume-wise, from 2007 to 2009
US-Exports of handbags value-wise, from 2007 to 2009
US-Exports of handbags volume-wise, from 2007 to 2009
EU-Consumption and Production of handbags, 2007
EU-Consumption of handbags in major industry s by value, 2007
EU-Production of handbags in major industry s by volume, 2007
EU-County-wise production share by volume, 2007
EU-County-wise production share by volume, 2003
EU-Production of handbags in major-markets by value, from 2003 to 2007
EU-County-wise production share by value, 2007
EU-County-wise production share by value, 2003
EU-Handbags distribution by value by different channels, 2007
EU-Handbags Imports, from 2003 to 2007
EU-Value-wise break-up of Imports in EU by region-wise, 2007
EU-Break-up of Imports of EU handbags by product-wise, 2007
EU-Handbags exports by EU value-wise, from 2003 to 2007
EU-Value-wise break-up of EU exports, 2007
EU-Volume-wise break-up of EU exports, 2007
Trends in exports from major six EU countries, from 2003 to 2007
Globally Adult Employed no. of females, from 2004 to 2008
Globally HNWIs wealth, from 2006 to 2013
Coach Inc - Revenue comparison, from 2006 to 2009
Louis Vuitton SA - Revenue comparison, from 2005 to 2008
Burberry Group Plc - Revenue comparison, from 2006 to 2009
Hermes International SCA - Revenue comparison, from 2005 to 2008
US handbags industry projection , 2008A-2012E