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Advertising in Belgium

  • March 2014
  • -
  • MarketLine
  • -
  • 34 pages

Introduction

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The Belgian advertising industry generated total revenues of $763.6m in 2013, representing a compound annual growth rate (CAGR) of 3.0% between 2009 and 2013.

*The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $161.6m, equivalent to 21.2% of the industry's overall value.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 2.1% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $847.1m by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Belgium

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Belgium

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Belgium advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Belgium economy

Key Questions Answered

What was the size of the Belgium advertising market by value in 2013?

What will be the size of the Belgium advertising market in 2018?

What factors are affecting the strength of competition in the Belgium advertising market?

How has the market performed over the last five years?

Table Of Contents

Advertising in Belgium
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Havas Worldwide, Inc. 18
The Interpublic Group of Companies, Inc. 19
Publicis Groupe SA 22
WPP Group plc 26
Macroeconomic Indicators 30
Country Data 30
Appendix 32
Methodology 32
Industry associations 33
Related MarketLine research 33

LIST OF TABLES
Table 1: Belgium advertising industry value: $ million, 2009-13 8
Table 2: Belgium advertising industry category segmentation: $ million, 2013 9
Table 3: Belgium advertising industry geography segmentation: $ million, 2013 10
Table 4: Belgium advertising industry value forecast: $ million, 2013-18 11
Table 5: Havas Worldwide, Inc. : key facts 18
Table 6: The Interpublic Group of Companies, Inc.: key facts 19
Table 7: The Interpublic Group of Companies, Inc.: key financials ($) 20
Table 8: The Interpublic Group of Companies, Inc.: key financial ratios 20
Table 9: Publicis Groupe SA: key facts 22
Table 10: Publicis Groupe SA: key financials ($) 23
Table 11: Publicis Groupe SA: key financials (€) 24
Table 12: Publicis Groupe SA: key financial ratios 24
Table 13: WPP Group plc: key facts 26
Table 14: WPP Group plc: key financials ($) 27
Table 15: WPP Group plc: key financials (£) 27
Table 16: WPP Group plc: key financial ratios 28
Table 17: Belgium size of population (million), 2009-13 30
Table 18: Belgium gdp (constant 2005 prices, $ billion), 2009-13 30
Table 19: Belgium gdp (current prices, $ billion), 2009-13 30
Table 20: Belgium inflation, 2009-13 31
Table 21: Belgium consumer price index (absolute), 2009-13 31
Table 22: Belgium exchange rate, 2009-13 31

LIST OF FIGURES
Figure 1: Belgium advertising industry value: $ million, 2009-13 8
Figure 2: Belgium advertising industry category segmentation: % share, by value, 2013 9
Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2013 10
Figure 4: Belgium advertising industry value forecast: $ million, 2013-18 11
Figure 5: Forces driving competition in the advertising industry in Belgium, 2013 12
Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2013 13
Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2013 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2013 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2013 16
Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2013 17
Figure 11: The Interpublic Group of Companies, Inc.: revenues and profitability 21
Figure 12: The Interpublic Group of Companies, Inc.: assets and liabilities 21
Figure 13: Publicis Groupe SA: revenues and profitability 24
Figure 14: Publicis Groupe SA: assets and liabilities 25
Figure 15: WPP Group plc: revenues and profitability 28
Figure 16: WPP Group plc: assets and liabilities 29

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