Advertising in the United States

Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.

*The US advertising industry had total revenues of $36,150.2 million in 2011, representing a compound annual rate of change (CARC) of -1.6% between 2007 and 2011.

*Food, beverage & personal/healthcare accounted for the largest proportion of sales in the US advertising industry in 2011, sales through this channel generated $8,980.1 million, equivalent to 24.8% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $42,353.4 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2011?

What will be the size of the United States advertising market in 2016?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

Advertising Industry in the United States

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Omnicom Group Inc. 18
Publicis Groupe SA 21
WPP Group plc 25
Macroeconomic Indicators 28
Country Data 28
Appendix 30
Methodology 30
Industry associations 31
Related MarketLine research 31

LIST OF TABLES
Table 1: United States advertising industry value: $ billion, 2007–11 8
Table 2: United States advertising industry category segmentation: $ billion, 2011 9
Table 3: United States advertising industry geography segmentation: $ billion, 2011 10
Table 4: United States advertising industry value forecast: $ billion, 2011–16 11
Table 5: Omnicom Group Inc.: key facts 18
Table 6: Omnicom Group Inc.: key financials ($) 19
Table 7: Omnicom Group Inc.: key financial ratios 19
Table 8: Publicis Groupe SA: key facts 21
Table 9: Publicis Groupe SA: key financials ($) 22
Table 10: Publicis Groupe SA: key financials (€) 23
Table 11: Publicis Groupe SA: key financial ratios 23
Table 12: WPP Group plc: key facts 25
Table 13: WPP Group plc: key financials ($) 26
Table 14: WPP Group plc: key financials (£) 26
Table 15: WPP Group plc: key financial ratios 26
Table 16: United States size of population (million), 2007–11 28
Table 17: United States gdp (constant 2000 prices, $ billion), 2007–11 28
Table 18: United States gdp (current prices, $ billion), 2007–11 28
Table 19: United States inflation, 2007–11 29
Table 20: United States consumer price index (absolute), 2007–11 29
Table 21: United States exchange rate, 2007–11 29

LIST OF FIGURES
Figure 1: United States advertising industry value: $ billion, 2007–11 8
Figure 2: United States advertising industry category segmentation: % share, by value, 2011 9
Figure 3: United States advertising industry geography segmentation: % share, by value, 2011 10
Figure 4: United States advertising industry value forecast: $ billion, 2011–16 11
Figure 5: Forces driving competition in the advertising industry in the United States, 2011 12
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2011 13
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2011 14
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2011 15
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2011 16
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2011 17
Figure 11: Omnicom Group Inc.: revenues & profitability 20
Figure 12: Omnicom Group Inc.: assets & liabilities 20
Figure 13: Publicis Groupe SA: revenues & profitability 23
Figure 14: Publicis Groupe SA: assets & liabilities 24
Figure 15: WPP Group plc: revenues & profitability 27
Figure 16: WPP Group plc: assets & liabilities 27