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Table of Contents
Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
*The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.
*The US advertising industry had total revenues of $36,150.2 million in 2011, representing a compound annual rate of change (CARC) of -1.6% between 2007 and 2011.
*Food, beverage & personal/healthcare accounted for the largest proportion of sales in the US advertising industry in 2011, sales through this channel generated $8,980.1 million, equivalent to 24.8% of the industry's overall value.
*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 3.2% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $42,353.4 million by the end of 2016.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts
Macroeconomic indicators provide insight into general trends within the United States economy
Key Questions Answered
What was the size of the United States advertising market by value in 2011?
What will be the size of the United States advertising market in 2016?
What factors are affecting the strength of competition in the United States advertising market?
How has the market performed over the last five years?
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