Advertising in the United States

  • March 2014
  • -
  • MarketLine
  • -
  • 36 pages

Summary

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Advertising Market Overview in the United States


Introduction

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising, including display advertising, services.

*The US advertising industry generated total revenues of $39.1bn in 2013, representing a compound annual growth rate (CAGR) of 3.7% between 2009 and 2013.

*The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $9.4bn, equivalent to 24.0% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.2% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $50.4bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States advertising market by value in 2013?

What will be the size of the United States advertising market in 2018?

What factors are affecting the strength of competition in the United States advertising market?

How has the market performed over the last five years?

What are the main segments that make up the United States's advertising market?

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