Make-Up Market Overview in Poland

• Publication date: January 2010

It includes updated figures on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of the market ’s recent performance and future prospects...

It includes updated figures on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of the market ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a 5 year Market forecast


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The make-up industry consists of eye make-up, face make-up, lip make-up and nail make-up. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Make-Up Industry in Poland

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Industry Overview 7
1.1 Industry Definition 7
1.2 Research Highlights 7
1.3 Industry Analysis 8
CHAPTER 2 Industry Value 9
CHAPTER 3 Industry Volume 10
CHAPTER 4 Industry Segmentation I 11
CHAPTER 5 Industry Segmentation II 12
CHAPTER 6 Industry Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 16
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 21

CHAPTER 8 Leading Firms 22
8.1 L’Oreal S.A. 22
8.2 Coty Inc. 26
8.3 Oriflame Cosmetics SA 27
CHAPTER 9 Distribution 30
CHAPTER 10 Industry Projections 31
10.1 Industry Value Projection 31
10.2 Industry Volume Projection 32
CHAPTER 11 Macroeconomic Indicators 33
CHAPTER 12 Appendix 35
12.1 Methodology 35
12.2 Market Associations 36
12.3 Related Datamonitor Research 36


Index of Tables
Data table 1: Poland Make-Up Industry Value: USD million, from 2004 to 2008 9
Data table 2: Poland Make-Up Industry Volume: Units million, from 2004 to 2008 10
Data table 3: Poland Make-Up Industry Segmentation I: % Share, by Value, 2008 11
Data table 4: Poland Make-Up Industry Segmentation II: % Share, by Value, 2008 12
Data table 5: Poland Make-Up Industry Share: % Share, by Value, 2008 13
Data table 6: Key Facts: L’Oreal S.A. 22
Data table 7: Key Financials: L’Oreal S.A. 25
Data table 8: Key Facts: Coty Inc. 26
Data table 9: Key Facts: Oriflame Cosmetics SA 27
Data table 10: Key Financials: Oriflame Cosmetics SA 29
Data table 11: Poland Make-Up Distribution: % Share, by Value, 2008 30
Data table 12: Poland Make-Up Industry Value Projection : USD million, from 2008 to 2013 31
Data table 13: Poland Make-Up Industry Volume Projection : Units million, from 2008 to 2013 32
Data table 14: Poland Size of Population (million), from 2004 to 2008 33
Data table 15: Poland Gross Domestic Product (Constant 2000 Prices, USD billion), from 2004 to 2008 33
Data table 16: Poland Inflation, from 2004 to 2008 33
Data table 17: Poland Exchange Rate, from 2004 to 2008 34