World Market Air Fresheners

• Publication date: February 2012

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The air fresheners industry consists of the retail sales of continuous air fresheners, electrical air fresheners, and pump/aerosol air fresheners. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purpose of this market research report, the global industry consists of Americas, Europe, and Asia-Pacific.

Americas consists of the United States, Canada, Mexico, Argentina, Brazil, Chile, Colombia, and Venezuela.

Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, United Kingdom, Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

Global Household Products Industry

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Reckitt Benckiser PLC 21
S.C. Johnson & Son, Inc. 26
Sara Lee Corporation 28
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value projection 34
Market volume projection 35
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39


Index of Tables
Data table 1: Global air fresheners market sales : USD million, 2005–09(e) 10
Data table 2: Global air fresheners industry volume: million units, 2005–09(e) 11
Data table 3: Global air fresheners industry sector ation I:% share, by value, 2009(e) 12
Data table 4: Global air fresheners industry sector ation II: % share, by value, 2009(e) 13
Data table 5: Global air fresheners industry share: % share, by value, 2009(e) 14
Data table 6: Reckitt Benckiser PLC: key facts 21
Data table 7: Reckitt Benckiser PLC: key financials ($) 23
Data table 8: Reckitt Benckiser PLC: key financials (£) 24
Data table 9: Reckitt Benckiser PLC: key financial ratios 24
Data table 10: S.C. Johnson & Son, Inc.: key facts 26
Data table 11: Sara Lee Corporation: key facts 28
Data table 12: Sara Lee Corporation: key financials ($) 31
Data table 13: Sara Lee Corporation: key financial ratios 31
Data table 14: Global air fresheners industry distribution: % share, by value, 2009(e) 33
Data table 15: Global air fresheners market sales projection : USD million, 2009–14 34
Data table 16: Global air fresheners industry volume projection : million units, 2009–14 35


Index of Figures
Chart 1: Global air fresheners market sales : USD million, 2005–09(e) 10
Chart 2: Global air fresheners industry volume: million units, 2005–09(e) 11
Chart 3: Global air fresheners industry sector ation I:% share, by value, 2009(e) 12
Chart 4: Global air fresheners industry sector ation II: % share, by value, 2009(e) 13
Chart 5: Global air fresheners industry share: % share, by value, 2009(e) 14
Chart 6: Forces driving competition in the global air fresheners industry, 2009 15
Chart 7: Drivers of buyer power in the global air fresheners industry, 2009 16
Chart 8: Drivers of supplier power in the global air fresheners industry, 2009 17
Chart 9: Factors influencing the likelihood of new entrants in the global air fresheners industry, 2009 18
Chart 10: Factors influencing the threat of substitutes in the global air fresheners industry, 2009 19
Chart 11: Drivers of degree of rivalry in the global air fresheners industry, 2009 20
Chart 12: Reckitt Benckiser PLC: revenues & profitability 25
Chart 13: Reckitt Benckiser PLC: assets & liabilities 25
Chart 14: Sara Lee Corporation: revenues & profitability 32
Chart 15: Sara Lee Corporation: assets & liabilities 32
Chart 16: Global air fresheners industry distribution: % share, by value, 2009(e) 33
Chart 17: Global air fresheners market sales projection : USD million, 2009–14 34
Chart 18: Global air fresheners industry volume projection : million units, 2009–14 35