TABLE OF CONTENTS
ABOUT DATAMONITOR 2
Introduction 24
What is this report about? 24
Who is the target reader? 24
How to use this report 24
Definitions 24
GROUP OF EIGHT (G8) BEER INDUSTRY OUTLOOK 25
BEER IN CANADA 32
Market overview 32
Market value 33
Market volume 34
Market sector ation I 35
Market sector ation II 36
Market share 37
Five forces analysis 38
Leading industry players 45
Market distribution 58
Market projections 59
Macroeconomic indicators 62
BEER IN FRANCE 64
Market overview 64
Market value 65
Market volume 66
Market sector ation I 67
Market sector ation II 68
Market share 69
Five forces analysis 70
Leading industry players 77
Market distribution 95
Market projections 96
Macroeconomic indicators 99
BEER IN GERMANY 101
Market overview 101
Market value 102
Market volume 103
Market sector ation I 104
Market sector ation II 105
Market share 106
Five forces analysis 107
Leading industry players 114
Market distribution 128
Market projections 129
Macroeconomic indicators 132
BEER IN ITALY 134
Market overview 134
Market value 135
Market volume 136
Market sector ation I 137
Market sector ation II 138
Market share 139
Five forces analysis 140
Leading industry players 147
Market distribution 165
Market projections 166
Macroeconomic indicators 169
BEER IN JAPAN 171
Market overview 171
Market value 172
Market volume 173
Market sector ation I 174
Market sector ation II 175
Market share 176
Five forces analysis 177
Leading industry players 184
Market distribution 199
Market projections 200
Macroeconomic indicators 203
BEER IN RUSSIA 205
Market overview 205
Market value 206
Market volume 207
Market sector ation I 208
Market sector ation II 209
Market share 210
Five forces analysis 211
Leading industry players 218
Market distribution 236
Market projections 237
Macroeconomic indicators 239
BEER IN THE UNITED KINGDOM 241
Market overview 241
Market value 242
Market volume 243
Market sector ation I 244
Market sector ation II 245
Market share 246
Five forces analysis 247
Leading industry players 254
Market distribution 272
Market projections 273
Macroeconomic indicators 276
BEER IN THE UNITED STATES 278
Market overview 278
Market value 279
Market volume 280
Market sector ation I 281
Market sector ation II 282
Market share 283
Five forces analysis 284
Leading industry players 291
Market distribution 308
Market projections 309
Macroeconomic indicators 312
APPENDIX 314
Data Research Methodology 314
LIST OF TABLES
Table 1: G8 beer market , revenue($m), 2005–14 26
Table 2: G8 beer market , revenue by country ($m), 2005–09 29
Table 3: G8 beer market projection , revenue by country ($m), 2009–14 31
Table 4: Canada beer industry value: USD million, 2005–09 33
Table 5: Canada beer industry volume: million liters, 2005–09 34
Table 6: Canada beer Industry sector ation I:% share, by value, 2009 35
Table 7: Canada beer Industry sector ation II: % share, by value, 2009 36
Table 8: Canada beer industry share: % share, by volume, 2009 37
Table 9: Anheuser-Busch InBev: key facts 45
Table 10: Anheuser-Busch InBev: key financials ($) 48
Table 11: Anheuser-Busch InBev: key financials (€) 48
Table 12: Anheuser-Busch InBev: key financial ratios 48
Table 13: Molson Coors Brewing Firms : key facts 51
Table 14: Molson Coors Brewing Firms : key financials ($) 54
Table 15: Molson Coors Brewing Firms : key financial ratios 54
Table 16: Moosehead Brewing Co: key facts 57
Table 17: Canada beer industry distribution: % share, by volume, 2009 58
Table 18: Canada beer industry value projection : USD million, 2009–14 59
Table 19: Canada beer industry volume projection : million liters, 2009–14 61
Table 20: Canada size of population (million), 2005–09 62
Table 21: Canada gdp (constant 2000 prices, USD billion), 2005–09 62
Table 22: Canada gdp (current prices, USD billion), 2005–09 62
Table 23: Canada inflation, 2005–09 63
Table 24: Canada consumer price index (absolute), 2005–09 63
Table 25: Canada exchange rate, 2005–09 63
Table 26: France beer industry value: USD million, 2005–09 65
Table 27: France beer industry volume: million liters, 2005–09 66
Table 28: France beer Industry sector ation I:% share, by value, 2009 67
Table 29: France beer Industry sector ation II: % share, by value, 2009 68
Table 30: France beer industry share: % share, by volume, 2009 69
Table 31: Carlsberg A/S: key facts 77
Table 32: Carlsberg A/S: key financials ($) 80
Table 33: Carlsberg A/S: key financials (DKK) 80
Table 34: Carlsberg A/S: key financial ratios 80
Table 35: Heineken N.V.: key facts 83
Table 36: Heineken N.V.: key financials ($) 86
Table 37: Heineken N.V.: key financials (€) 86
Table 38: Heineken N.V.: key financial ratios 86
Table 39: Anheuser-Busch InBev: key facts 89
Table 40: Anheuser-Busch InBev: key financials ($) 92
Table 41: Anheuser-Busch InBev: key financials (€) 92
Table 42: Anheuser-Busch InBev: key financial ratios 92
Table 43: France beer industry distribution: % share, by volume, 2009 95
Table 44: France beer industry value projection : USD million, 2009–14 96
Table 45: France beer industry volume projection : million liters, 2009–14 98
Table 46: France size of population (million), 2005–09 99
Table 47: France gdp (constant 2000 prices, USD billion), 2005–09 99
Table 48: France gdp (current prices, USD billion), 2005–09 99
Table 49: France inflation, 2005–09 100
Table 50: France consumer price index (absolute), 2005–09 100
Table 51: France exchange rate, 2005–09 100
Table 52: Germany beer industry value: USD million, 2005–09 102
Table 53: Germany beer industry volume: million liters, 2005–09 103
Table 54: Germany beer Industry sector ation I:% share, by value, 2009 104
Table 55: Germany beer Industry sector ation II: % share, by value, 2009 105
Table 56: Germany beer industry share: % share, by volume, 2009 106
Table 57: Oetker Gruppe: key facts 114
Table 58: Anheuser-Busch InBev: key facts 116
Table 59: Anheuser-Busch InBev: key financials ($) 119
Table 60: Anheuser-Busch InBev: key financials (€) 119
Table 61: Anheuser-Busch InBev: key financial ratios 119
Table 62: Heineken N.V.: key facts 122
Table 63: Heineken N.V.: key financials ($) 125
Table 64: Heineken N.V.: key financials (€) 125
Table 65: Heineken N.V.: key financial ratios 125
Table 66: Germany beer industry distribution: % share, by volume, 2009 128
Table 67: Germany beer industry value projection : USD million, 2009–14 129
Table 68: Germany beer industry volume projection : million liters, 2009–14 131
Table 69: Germany size of population (million), 2005–09 132
Table 70: Germany gdp (constant 2000 prices, USD billion), 2005–09 132
Table 71: Germany gdp (current prices, USD billion), 2005–09 132
Table 72: Germany inflation, 2005–09 133
Table 73: Germany consumer price index (absolute), 2005–09 133
Table 74: Germany exchange rate, 2005–09 133
Table 75: Italy beer industry value: USD million, 2005–09 135
Table 76: Italy beer industry volume: million liters, 2005–09 136
Table 77: Italy beer Industry sector ation I:% share, by value, 2009 137
Table 78: Italy beer Industry sector ation II: % share, by value, 2009 138
Table 79: Italy beer industry share: % share, by volume, 2009 139
Table 80: Heineken N.V.: key facts 147
Table 81: Heineken N.V.: key financials ($) 150
Table 82: Heineken N.V.: key financials (€) 150
Table 83: Heineken N.V.: key financial ratios 150
Table 84: SABMiller: key facts 153
Table 85: SABMiller: key financials ($) 156
Table 86: SABMiller: key financial ratios 156
Table 87: Anheuser-Busch InBev: key facts 159
Table 88: Anheuser-Busch InBev: key financials ($) 162
Table 89: Anheuser-Busch InBev: key financials (€) 162
Table 90: Anheuser-Busch InBev: key financial ratios 162
Table 91: Italy beer industry distribution: % share, by volume, 2009 165
Table 92: Italy beer industry value projection : USD million, 2009–14 166
Table 93: Italy beer industry volume projection : million liters, 2009–14 168
Table 94: Italy size of population (million), 2005–09 169
Table 95: Italy gdp (constant 2000 prices, USD billion), 2005–09 169
Table 96: Italy gdp (current prices, USD billion), 2005–09 169
Table 97: Italy inflation, 2005–09 170
Table 98: Italy consumer price index (absolute), 2005–09 170
Table 99: Italy exchange rate, 2005–09 170
Table 100: Japan beer industry value: USD million, 2005–09 172
Table 101: Japan beer industry volume: million liters, 2005–09 173
Table 102: Japan beer Industry sector ation I:% share, by value, 2009 174
Table 103: Japan beer Industry sector ation II: % share, by value, 2009 175
Table 104: Japan beer industry share: % share, by volume, 2009 176
Table 105: Kirin Brewery Holdings Firms , Limited: key facts 184
Table 106: Kirin Brewery Holdings Firms , Limited: key financials ($) 187
Table 107: Kirin Brewery Holdings Firms , Limited: key financials (¥) 187
Table 108: Kirin Brewery Holdings Firms , Limited: key financial ratios 187
Table 109: Asahi Breweries, Ltd.: key facts 190
Table 110: Asahi Breweries, Ltd.: key financials ($) 193
Table 111: Asahi Breweries, Ltd.: key financials (¥) 193
Table 112: Asahi Breweries, Ltd.: key financial ratios 193
Table 113: Suntory Limited: key facts 196
Table 114: Japan beer industry distribution: % share, by volume, 2009 199
Table 115: Japan beer industry value projection : USD million, 2009–14 200
Table 116: Japan beer industry volume projection : million liters, 2009–14 202
Table 117: Japan size of population (million), 2005–09 203
Table 118: Japan gdp (constant 2000 prices, USD billion), 2005–09 203
Table 119: Japan gdp (current prices, USD billion), 2005–09 203
Table 120: Japan inflation, 2005–09 204
Table 121: Japan consumer price index (absolute), 2005–09 204
Table 122: Japan exchange rate, 2005–09 204
Table 123: Russia beer industry value: USD million, 2005–09 206
Table 124: Russia beer industry volume: million liters, 2005–09 207
Table 125: Russia beer Industry sector ation I:% share, by value, 2009 208
Table 126: Russia beer Industry sector ation II: % share, by value, 2009 209
Table 127: Russia beer industry share: % share, by volume, 2009 210
Table 128: Carlsberg A/S: key facts 218
Table 129: Carlsberg A/S: key financials ($) 221
Table 130: Carlsberg A/S: key financials (DKK) 221
Table 131: Carlsberg A/S: key financial ratios 221
Table 132: Anheuser-Busch InBev: key facts 224
Table 133: Anheuser-Busch InBev: key financials ($) 227
Table 134: Anheuser-Busch InBev: key financials (€) 227
Table 135: Anheuser-Busch InBev: key financial ratios 227
Table 136: Heineken N.V.: key facts 230
Table 137: Heineken N.V.: key financials ($) 233
Table 138: Heineken N.V.: key financials (€) 233
Table 139: Heineken N.V.: key financial ratios 233
Table 140: Russia beer industry distribution: % share, by volume, 2009 236
Table 141: Russia beer industry value projection : USD million, 2009–14 237
Table 142: Russia beer industry volume projection : million liters, 2009–14 238
Table 143: Russia size of population (million), 2005–09 239
Table 144: Russia gdp (constant 2000 prices, USD billion), 2005–09 239
Table 145: Russia gdp (current prices, USD billion), 2005–09 239
Table 146: Russia inflation, 2005–09 240
Table 147: Russia consumer price index (absolute), 2005–09 240
Table 148: Russia exchange rate, 2005–09 240
Table 149: United Kingdom beer industry value: USD million, 2005–09 242
Table 150: United Kingdom beer industry volume: million liters, 2005–09 243
Table 151: United Kingdom beer Industry sector ation I:% share, by value, 2009 244
Table 152: United Kingdom beer Industry sector ation II: % share, by value, 2009 245
Table 153: United Kingdom beer industry share: % share, by volume, 2009 246
Table 154: Heineken N.V.: key facts 254
Table 155: Heineken N.V.: key financials ($) 257
Table 156: Heineken N.V.: key financials (€) 257
Table 157: Heineken N.V.: key financial ratios 257
Table 158: Molson Coors Brewing Firms : key facts 260
Table 159: Molson Coors Brewing Firms : key financials ($) 263
Table 160: Molson Coors Brewing Firms : key financial ratios 263
Table 161: Anheuser-Busch InBev: key facts 266
Table 162: Anheuser-Busch InBev: key financials ($) 269
Table 163: Anheuser-Busch InBev: key financials (€) 269
Table 164: Anheuser-Busch InBev: key financial ratios 269
Table 165: United Kingdom beer industry distribution: % share, by volume, 2009 272
Table 166: United Kingdom beer industry value projection : USD million, 2009–14 273
Table 167: United Kingdom beer industry volume projection : million liters, 2009–14 275
Table 168: United Kingdom size of population (million), 2005–09 276
Table 169: United Kingdom gdp (constant 2000 prices, USD billion), 2005–09 276
Table 170: United Kingdom gdp (current prices, USD billion), 2005–09 276
Table 171: United Kingdom inflation, 2005–09 277
Table 172: United Kingdom consumer price index (absolute), 2005–09 277
Table 173: United Kingdom exchange rate, 2005–09 277
Table 174: United States beer industry value: USD million, 2005–09 279
Table 175: United States beer industry volume: million liters, 2005–09 280
Table 176: United States beer Industry sector ation I:% share, by value, 2009 281
Table 177: United States beer Industry sector ation II: % share, by value, 2009 282
Table 178: United States beer industry share: % share, by volume, 2009 283
Table 179: Anheuser-Busch InBev: key facts 291
Table 180: Anheuser-Busch InBev: key financials ($) 293
Table 181: Anheuser-Busch InBev: key financials (€) 293
Table 182: Anheuser-Busch InBev: key financial ratios 294
Table 183: SABMiller: key facts 296
Table 184: SABMiller: key financials ($) 299
Table 185: SABMiller: key financial ratios 299
Table 186: Molson Coors Brewing Firms : key facts 302
Table 187: Molson Coors Brewing Firms : key financials ($) 305
Table 188: Molson Coors Brewing Firms : key financial ratios 305
Table 189: United States beer industry distribution: % share, by volume, 2009 308
Table 190: United States beer industry value projection : USD million, 2009–14 309
Table 191: United States beer industry volume projection : million liters, 2009–14 311
Table 192: United States size of population (million), 2005–09 312
Table 193: United States gdp (constant 2000 prices, USD billion), 2005–09 312
Table 194: United States gdp (current prices, USD billion), 2005–09 312
Table 195: United States inflation, 2005–09 313
Table 196: United States consumer price index (absolute), 2005–09 313
Table 197: United States exchange rate, 2005–09 313
LIST OF FIGURES
Figure 1: G8 beer market , revenue($m), 2005–14 25
Figure 2: G8 Beer market , revenue by country (%), 2009 27
Figure 3: G8 beer market , revenue by country ($m), 2005–09 28
Figure 4: G8 beer market projection , revenue by country ($m), 2009–14 30
Figure 5: Canada beer industry value: USD million, 2005–09 33
Figure 6: Canada beer industry volume: million liters, 2005–09 34
Figure 7: Canada beer Industry sector ation I:% share, by value, 2009 35
Figure 8: Canada beer Industry sector ation II: % share, by value, 2009 36
Figure 9: Canada beer industry share: % share, by volume, 2009 37
Figure 10: Forces driving competition in the beer industry in Canada, 2009 38
Figure 11: Drivers of buyer power in the beer industry in Canada, 2009 40
Figure 12: Drivers of supplier power in the beer industry in Canada, 2009 41
Figure 13: Factors influencing the likelihood of new entrants in the beer industry in Canada, 2009 42
Figure 14: Factors influencing the threat of substitutes in the beer industry in Canada, 2009 43
Figure 15: Drivers of degree of rivalry in the beer industry in Canada, 2009 44
Figure 16: Anheuser-Busch InBev: revenues & profitability 49
Figure 17: Anheuser-Busch InBev: assets & liabilities 50
Figure 18: Molson Coors Brewing Firms : revenues & profitability 55
Figure 19: Molson Coors Brewing Firms : assets & liabilities 56
Figure 20: Canada beer industry distribution: % share, by volume, 2009 58
Figure 21: Canada beer industry value projection : USD million, 2009–14 60
Figure 22: Canada beer industry volume projection : million liters, 2009–14 61
Figure 23: France beer industry value: USD million, 2005–09 65
Figure 24: France beer industry volume: million liters, 2005–09 66
Figure 25: France beer Industry sector ation I:% share, by value, 2009 67
Figure 26: France beer Industry sector ation II: % share, by value, 2009 68
Figure 27: France beer industry share: % share, by volume, 2009 69
Figure 28: Forces driving competition in the beer industry in France, 2009 70
Figure 29: Drivers of buyer power in the beer industry in France, 2009 72
Figure 30: Drivers of supplier power in the beer industry in France, 2009 73
Figure 31: Factors influencing the likelihood of new entrants in the beer industry in France, 2009 74
Figure 32: Factors influencing the threat of substitutes in the beer industry in France, 2009 75
Figure 33: Drivers of degree of rivalry in the beer industry in France, 2009 76
Figure 34: Carlsberg A/S: revenues & profitability 81
Figure 35: Carlsberg A/S: assets & liabilities 82
Figure 36: Heineken N.V.: revenues & profitability 87
Figure 37: Heineken N.V.: assets & liabilities 88
Figure 38: Anheuser-Busch InBev: revenues & profitability 93
Figure 39: Anheuser-Busch InBev: assets & liabilities 94
Figure 40: France beer industry distribution: % share, by volume, 2009 95
Figure 41: France beer industry value projection : USD million, 2009–14 97
Figure 42: France beer industry volume projection : million liters, 2009–14 98
Figure 43: Germany beer industry value: USD million, 2005–09 102
Figure 44: Germany beer industry volume: million liters, 2005–09 103
Figure 45: Germany beer Industry sector ation I:% share, by value, 2009 104
Figure 46: Germany beer Industry sector ation II: % share, by value, 2009 105
Figure 47: Germany beer industry share: % share, by volume, 2009 106
Figure 48: Forces driving competition in the beer industry in Germany, 2009 107
Figure 49: Drivers of buyer power in the beer industry in Germany, 2009 109
Figure 50: Drivers of supplier power in the beer industry in Germany, 2009 110
Figure 51: Factors influencing the likelihood of new entrants in the beer industry in Germany, 2009 111
Figure 52: Factors influencing the threat of substitutes in the beer industry in Germany, 2009 112
Figure 53: Drivers of degree of rivalry in the beer industry in Germany, 2009 113
Figure 54: Anheuser-Busch InBev: revenues & profitability 120
Figure 55: Anheuser-Busch InBev: assets & liabilities 121
Figure 56: Heineken N.V.: revenues & profitability 126
Figure 57: Heineken N.V.: assets & liabilities 127
Figure 58: Germany beer industry distribution: % share, by volume, 2009 128
Figure 59: Germany beer industry value projection : USD million, 2009–14 130
Figure 60: Germany beer industry volume projection : million liters, 2009–14 131
Figure 61: Italy beer industry value: USD million, 2005–09 135
Figure 62: Italy beer industry volume: million liters, 2005–09 136
Figure 63: Italy beer Industry sector ation I:% share, by value, 2009 137
Figure 64: Italy beer Industry sector ation II: % share, by value, 2009 138
Figure 65: Italy beer industry share: % share, by volume, 2009 139
Figure 66: Forces driving competition in the beer industry in Italy, 2009 140
Figure 67: Drivers of buyer power in the beer industry in Italy, 2009 142
Figure 68: Drivers of supplier power in the beer industry in Italy, 2009 143
Figure 69: Factors influencing the likelihood of new entrants in the beer industry in Italy, 2009 144
Figure 70: Factors influencing the threat of substitutes in the beer industry in Italy, 2009 145
Figure 71: Drivers of degree of rivalry in the beer industry in Italy, 2009 146
Figure 72: Heineken N.V.: revenues & profitability 151
Figure 73: Heineken N.V.: assets & liabilities 152
Figure 74: SABMiller: revenues & profitability 157
Figure 75: SABMiller: assets & liabilities 158
Figure 76: Anheuser-Busch InBev: revenues & profitability 163
Figure 77: Anheuser-Busch InBev: assets & liabilities 164
Figure 78: Italy beer industry distribution: % share, by volume, 2009 165
Figure 79: Italy beer industry value projection : USD million, 2009–14 167
Figure 80: Italy beer industry volume projection : million liters, 2009–14 168
Figure 81: Japan beer industry value: USD million, 2005–09 172
Figure 82: Japan beer industry volume: million liters, 2005–09 173
Figure 83: Japan beer Industry sector ation I:% share, by value, 2009 174
Figure 84: Japan beer Industry sector ation II: % share, by value, 2009 175
Figure 85: Japan beer industry share: % share, by volume, 2009 176
Figure 86: Forces driving competition in the beer industry in Japan, 2009 177
Figure 87: Drivers of buyer power in the beer industry in Japan, 2009 179
Figure 88: Drivers of supplier power in the beer industry in Japan, 2009 180
Figure 89: Factors influencing the likelihood of new entrants in the beer industry in Japan, 2009 181
Figure 90: Factors influencing the threat of substitutes in the beer industry in Japan, 2009 182
Figure 91: Drivers of degree of rivalry in the beer industry in Japan, 2009 183
Figure 92: Kirin Brewery Holdings Firms , Limited: revenues & profitability 188
Figure 93: Kirin Brewery Holdings Firms , Limited: assets & liabilities 189
Figure 94: Asahi Breweries, Ltd.: revenues & profitability 194
Figure 95: Asahi Breweries, Ltd.: assets & liabilities 195
Figure 96: Japan beer industry distribution: % share, by volume, 2009 199
Figure 97: Japan beer industry value projection : USD million, 2009–14 201
Figure 98: Japan beer industry volume projection : million liters, 2009–14 202
Figure 99: Russia beer industry value: USD million, 2005–09 206
Figure 100: Russia beer industry volume: million liters, 2005–09 207
Figure 101: Russia beer Industry sector ation I:% share, by value, 2009 208
Figure 102: Russia beer Industry sector ation II: % share, by value, 2009 209
Figure 103: Russia beer industry share: % share, by volume, 2009 210
Figure 104: Forces driving competition in the beer industry in Russia, 2009 211
Figure 105: Drivers of buyer power in the beer industry in Russia, 2009 213
Figure 106: Drivers of supplier power in the beer industry in Russia, 2009 214
Figure 107: Factors influencing the likelihood of new entrants in the beer industry in Russia, 2009 215
Figure 108: Factors influencing the threat of substitutes in the beer industry in Russia, 2009 216
Figure 109: Drivers of degree of rivalry in the beer industry in Russia, 2009 217
Figure 110: Carlsberg A/S: revenues & profitability 222
Figure 111: Carlsberg A/S: assets & liabilities 223
Figure 112: Anheuser-Busch InBev: revenues & profitability 228
Figure 113: Anheuser-Busch InBev: assets & liabilities 229
Figure 114: Heineken N.V.: revenues & profitability 234
Figure 115: Heineken N.V.: assets & liabilities 235
Figure 116: Russia beer industry distribution: % share, by volume, 2009 236
Figure 117: Russia beer industry value projection : USD million, 2009–14 237
Figure 118: Russia beer industry volume projection : million liters, 2009–14 238
Figure 119: United Kingdom beer industry value: USD million, 2005–09 242
Figure 120: United Kingdom beer industry volume: million liters, 2005–09 243
Figure 121: United Kingdom beer Industry sector ation I:% share, by value, 2009 244
Figure 122: United Kingdom beer Industry sector ation II: % share, by value, 2009 245
Figure 123: United Kingdom beer industry share: % share, by volume, 2009 246
Figure 124: Forces driving competition in the beer industry in the United Kingdom, 2009 247
Figure 125: Drivers of buyer power in the beer industry in the United Kingdom, 2009 249
Figure 126: Drivers of supplier power in the beer industry in the United Kingdom, 2009 250
Figure 127: Factors influencing the likelihood of new entrants in the beer industry in the United Kingdom, 2009 251
Figure 128: Factors influencing the threat of substitutes in the beer industry in the United Kingdom, 2009 252
Figure 129: Drivers of degree of rivalry in the beer industry in the United Kingdom, 2009 253
Figure 130: Heineken N.V.: revenues & profitability 258
Figure 131: Heineken N.V.: assets & liabilities 259
Figure 132: Molson Coors Brewing Firms : revenues & profitability 264
Figure 133: Molson Coors Brewing Firms : assets & liabilities 265
Figure 134: Anheuser-Busch InBev: revenues & profitability 270
Figure 135: Anheuser-Busch InBev: assets & liabilities 271
Figure 136: United Kingdom beer industry distribution: % share, by volume, 2009 272
Figure 137: United Kingdom beer industry value projection : USD million, 2009–14 274
Figure 138: United Kingdom beer industry volume projection : million liters, 2009–14 275
Figure 139: United States beer industry value: USD million, 2005–09 279
Figure 140: United States beer industry volume: million liters, 2005–09 280
Figure 141: United States beer Industry sector ation I:% share, by value, 2009 281
Figure 142: United States beer Industry sector ation II: % share, by value, 2009 282
Figure 143: United States beer industry share: % share, by volume, 2009 283
Figure 144: Forces driving competition in the beer industry in the United States, 2009 284
Figure 145: Drivers of buyer power in the beer industry in the United States, 2009 286
Figure 146: Drivers of supplier power in the beer industry in the United States, 2009 287
Figure 147: Factors influencing the likelihood of new entrants in the beer industry in the United States, 2009 288
Figure 148: Factors influencing the threat of substitutes in the beer industry in the United States, 2009 289
Figure 149: Drivers of degree of rivalry in the beer industry in the United States, 2009 290
Figure 150: Anheuser-Busch InBev: revenues & profitability 294
Figure 151: Anheuser-Busch InBev: assets & liabilities 295
Figure 152: SABMiller: revenues & profitability 300
Figure 153: SABMiller: assets & liabilities 301
Figure 154: Molson Coors Brewing Firms : revenues & profitability 306
Figure 155: Molson Coors Brewing Firms : assets & liabilities 307
Figure 156: United States beer industry distribution: % share, by volume, 2009 308
Figure 157: United States beer industry value projection : USD million, 2009–14 310
Figure 158: United States beer industry volume projection : million liters, 2009–14 311
