TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Introduction 21
What is this report about? 21
Who is the target reader? 21
How to use this report 21
Definitions 21
Global Alcoholic Drinks 22
Market Overview 22
Market Data 23
Market Segmentation 25
Market outlook 29
Five forces analysis 31
Alcoholic Drinks in Asia-Pacific 37
Market Overview 37
Market Data 38
Market Segmentation 40
Market outlook 44
Five forces analysis 46
Alcoholic Drinks in Europe 52
Market Overview 52
Market Data 53
Market Segmentation 55
Market outlook 59
Five forces analysis 61
Alcoholic Drinks in France 67
Market Overview 67
Market Data 68
Market Segmentation 70
Market outlook 74
Five forces analysis 76
Macroeconomic indicators 82
Alcoholic Drinks in Germany 84
Market Overview 84
Market Data 85
Market Segmentation 87
Market outlook 91
Five forces analysis 93
Macroeconomic indicators 99
Alcoholic Drinks in Italy 101
Market Overview 101
Market Data 102
Market Segmentation 104
Market outlook 108
Five forces analysis 110
Macroeconomic indicators 116
Alcoholic Drinks in Japan 118
Market Overview 118
Market Data 119
Market Segmentation 121
Market outlook 125
Five forces analysis 127
Macroeconomic indicators 133
Alcoholic Drinks in Belgium 135
Market Overview 135
Market Data 136
Market Segmentation 138
Market outlook 142
Five forces analysis 144
Macroeconomic indicators 150
Alcoholic Drinks in Canada 152
Market Overview 152
Market Data 153
Market Segmentation 155
Market outlook 159
Five forces analysis 161
Macroeconomic indicators 167
Alcoholic Drinks in China 169
Market Overview 169
Market Data 170
Market Segmentation 172
Market outlook 176
Five forces analysis 178
Macroeconomic indicators 184
Alcoholic Drinks in The Netherlands 186
Market Overview 186
Market Data 187
Market Segmentation 189
Market outlook 193
Five forces analysis 195
Macroeconomic indicators 201
Alcoholic Drinks in Spain 203
Market Overview 203
Market Data 204
Market Segmentation 206
Market outlook 210
Five forces analysis 212
Macroeconomic indicators 218
Alcoholic Drinks in The United Kingdom 220
Market Overview 220
Market Data 221
Market Segmentation 223
Market outlook 227
Five forces analysis 229
Macroeconomic indicators 235
Alcoholic Drinks in The United States 237
Market Overview 237
Market Data 238
Market Segmentation 240
Market outlook 244
Five forces analysis 246
Macroeconomic indicators 252
Company Profile 254
Anheuser-Busch InBev 254
Heineken N.V. 257
Molson Coors Brewing Company 261
SABMiller 264
Appendix 268
Methodology 268
LIST OF TABLES
Table 1: Global alcoholic drinks market value: $ billion, 2007–11 23
Table 2: Global alcoholic drinks market volume: billion liters, 2007–11 24
Table 3: Global alcoholic drinks market category segmentation: $ billion, 2011 25
Table 4: Global alcoholic drinks market geography segmentation: $ billion, 2011 26
Table 5: Global alcoholic drinks market share: % share, by value, 2011 27
Table 6: Global alcoholic drinks market distribution: % share, by value, 2011 28
Table 7: Global alcoholic drinks market value forecast: $ billion, 2011–16 29
Table 8: Global alcoholic drinks market volume forecast: billion liters, 2011–16 30
Table 9: Asia-Pacific alcoholic drinks market value: $ billion, 2007–11 38
Table 10: Asia–Pacific alcoholic drinks market volume: billion liters, 2007–11 39
Table 11: Asia–Pacific alcoholic drinks market category segmentation: $ billion, 2011 40
Table 12: Asia–Pacific alcoholic drinks market geography segmentation: $ billion, 2011 41
Table 13: Asia-Pacific alcoholic drinks market share: % share, by value, 2011 42
Table 14: Asia-Pacific alcoholic drinks market distribution: % share, by value, 2011 43
Table 15: Asia-Pacific alcoholic drinks market value forecast: $ billion, 2011–16 44
Table 16: Asia–Pacific alcoholic drinks market volume forecast: billion liters, 2011–16 45
Table 17: Europe alcoholic drinks market value: $ billion, 2007–11 53
Table 18: Europe alcoholic drinks market volume: billion liters, 2007–11 54
Table 19: Europe alcoholic drinks market category segmentation: $ billion, 2011 55
Table 20: Europe alcoholic drinks market geography segmentation: $ billion, 2011 56
Table 21: Europe alcoholic drinks market share: % share, by value, 2011 57
Table 22: Europe alcoholic drinks market distribution: % share, by value, 2011 58
Table 23: Europe alcoholic drinks market value forecast: $ billion, 2011–16 59
Table 24: Europe alcoholic drinks market volume forecast: billion liters, 2011–16 60
Table 25: France alcoholic drinks market value: $ billion, 2007–11 68
Table 26: France alcoholic drinks market volume: billion liters, 2007–11 69
Table 27: France alcoholic drinks market category segmentation: $ billion, 2011 70
Table 28: France alcoholic drinks market geography segmentation: $ billion, 2011 71
Table 29: France alcoholic drinks market share: % share, by value, 2011 72
Table 30: France alcoholic drinks market distribution: % share, by value, 2011 73
Table 31: France alcoholic drinks market value forecast: $ billion, 2011–16 74
Table 32: France alcoholic drinks market volume forecast: billion liters, 2011–16 75
Table 33: France size of population (million), 2007–11 82
Table 34: France gdp (constant 2000 prices, $ billion), 2007–11 82
Table 35: France gdp (current prices, $ billion), 2007–11 82
Table 36: France inflation, 2007–11 83
Table 37: France consumer price index (absolute), 2007–11 83
Table 38: France exchange rate, 2007–11 83
Table 39: Germany alcoholic drinks market value: $ billion, 2007–11 85
Table 40: Germany alcoholic drinks market volume: billion liters, 2007–11 86
Table 41: Germany alcoholic drinks market category segmentation: $ billion, 2011 87
Table 42: Germany alcoholic drinks market geography segmentation: $ billion, 2011 88
Table 43: Germany alcoholic drinks market share: % share, by value, 2011 89
Table 44: Germany alcoholic drinks market distribution: % share, by value, 2011 90
Table 45: Germany alcoholic drinks market value forecast: $ billion, 2011–16 91
Table 46: Germany alcoholic drinks market volume forecast: billion liters, 2011–16 92
Table 47: Germany size of population (million), 2007–11 99
Table 48: Germany gdp (constant 2000 prices, $ billion), 2007–11 99
Table 49: Germany gdp (current prices, $ billion), 2007–11 99
Table 50: Germany inflation, 2007–11 100
Table 51: Germany consumer price index (absolute), 2007–11 100
Table 52: Germany exchange rate, 2007–11 100
Table 53: Italy alcoholic drinks market value: $ million, 2007–11 102
Table 54: Italy alcoholic drinks market volume: million liters, 2007–11 103
Table 55: Italy alcoholic drinks market category segmentation: $ million, 2011 104
Table 56: Italy alcoholic drinks market geography segmentation: $ million, 2011 105
Table 57: Italy alcoholic drinks market share: % share, by value, 2011 106
Table 58: Italy alcoholic drinks market distribution: % share, by value, 2011 107
Table 59: Italy alcoholic drinks market value forecast: $ million, 2011–16 108
Table 60: Italy alcoholic drinks market volume forecast: million liters, 2011–16 109
Table 61: Italy size of population (million), 2007–11 116
Table 62: Italy gdp (constant 2000 prices, $ billion), 2007–11 116
Table 63: Italy gdp (current prices, $ billion), 2007–11 116
Table 64: Italy inflation, 2007–11 117
Table 65: Italy consumer price index (absolute), 2007–11 117
Table 66: Italy exchange rate, 2007–11 117
Table 67: Japan alcoholic drinks market value: $ billion, 2007–11 119
Table 68: Japan alcoholic drinks market volume: billion liters, 2007–11 120
Table 69: Japan alcoholic drinks market category segmentation: $ billion, 2011 121
Table 70: Japan alcoholic drinks market geography segmentation: $ billion, 2011 122
Table 71: Japan alcoholic drinks market share: % share, by value, 2011 123
Table 72: Japan alcoholic drinks market distribution: % share, by value, 2011 124
Table 73: Japan alcoholic drinks market value forecast: $ billion, 2011–16 125
Table 74: Japan alcoholic drinks market volume forecast: billion liters, 2011–16 126
Table 75: Japan size of population (million), 2007–11 133
Table 76: Japan gdp (constant 2000 prices, $ billion), 2007–11 133
Table 77: Japan gdp (current prices, $ billion), 2007–11 133
Table 78: Japan inflation, 2007–11 134
Table 79: Japan consumer price index (absolute), 2007–11 134
Table 80: Japan exchange rate, 2007–11 134
Table 81: Belgium alcoholic drinks market value: $ million, 2007–11 136
Table 82: Belgium alcoholic drinks market volume: million liters, 2007–11 137
Table 83: Belgium alcoholic drinks market category segmentation: $ million, 2011 138
Table 84: Belgium alcoholic drinks market geography segmentation: $ million, 2011 139
Table 85: Belgium alcoholic drinks market share: % share, by value, 2011 140
Table 86: Belgium alcoholic drinks market distribution: % share, by value, 2011 141
Table 87: Belgium alcoholic drinks market value forecast: $ million, 2011–16 142
Table 88: Belgium alcoholic drinks market volume forecast: million liters, 2011–16 143
Table 89: Belgium size of population (million), 2007–11 150
Table 90: Belgium gdp (constant 2000 prices, $ billion), 2007–11 150
Table 91: Belgium gdp (current prices, $ billion), 2007–11 150
Table 92: Belgium inflation, 2007–11 151
Table 93: Belgium consumer price index (absolute), 2007–11 151
Table 94: Belgium exchange rate, 2007–11 151
Table 95: Canada alcoholic drinks market value: $ million, 2007–11 153
Table 96: Canada alcoholic drinks market volume: million liters, 2007–11 154
Table 97: Canada alcoholic drinks market category segmentation: $ million, 2011 155
Table 98: Canada alcoholic drinks market geography segmentation: $ million, 2011 156
Table 99: Canada alcoholic drinks market share: % share, by value, 2011 157
Table 100: Canada alcoholic drinks market distribution: % share, by value, 2011 158
Table 101: Canada alcoholic drinks market value forecast: $ million, 2011–16 159
Table 102: Canada alcoholic drinks market volume forecast: million liters, 2011–16 160
Table 103: Canada size of population (million), 2007–11 167
Table 104: Canada gdp (constant 2000 prices, $ billion), 2007–11 167
Table 105: Canada gdp (current prices, $ billion), 2007–11 167
Table 106: Canada inflation, 2007–11 168
Table 107: Canada consumer price index (absolute), 2007–11 168
Table 108: Canada exchange rate, 2007–11 168
Table 109: China alcoholic drinks market value: $ billion, 2007–11 170
Table 110: China alcoholic drinks market volume: billion liters, 2007–11 171
Table 111: China alcoholic drinks market category segmentation: $ billion, 2011 172
Table 112: China alcoholic drinks market geography segmentation: $ billion, 2011 173
Table 113: China alcoholic drinks market share: % share, by value, 2011 174
Table 114: China alcoholic drinks market distribution: % share, by value, 2011 175
Table 115: China alcoholic drinks market value forecast: $ billion, 2011–16 176
Table 116: China alcoholic drinks market volume forecast: billion liters, 2011–16 177
Table 117: China size of population (million), 2007–11 184
Table 118: China gdp (constant 2000 prices, $ billion), 2007–11 184
Table 119: China gdp (current prices, $ billion), 2007–11 184
Table 120: China inflation, 2007–11 185
Table 121: China consumer price index (absolute), 2007–11 185
Table 122: China exchange rate, 2007–11 185
Table 123: Netherlands alcoholic drinks market value: $ million, 2007–11 187
Table 124: Netherlands alcoholic drinks market volume: million liters, 2007–11 188
Table 125: Netherlands alcoholic drinks market category segmentation: $ million, 2011 189
Table 126: Netherlands alcoholic drinks market geography segmentation: $ million, 2011 190
Table 127: Netherlands alcoholic drinks market share: % share, by value, 2011 191
Table 128: Netherlands alcoholic drinks market distribution: % share, by value, 2011 192
Table 129: Netherlands alcoholic drinks market value forecast: $ million, 2011–16 193
Table 130: Netherlands alcoholic drinks market volume forecast: million liters, 2011–16 194
Table 131: Netherlands size of population (million), 2007–11 201
Table 132: Netherlands gdp (constant 2000 prices, $ billion), 2007–11 201
Table 133: Netherlands gdp (current prices, $ billion), 2007–11 201
Table 134: Netherlands inflation, 2007–11 202
Table 135: Netherlands consumer price index (absolute), 2007–11 202
Table 136: Netherlands exchange rate, 2007–11 202
Table 137: Spain alcoholic drinks market value: $ million, 2007–11 204
Table 138: Spain alcoholic drinks market volume: million liters, 2007–11 205
Table 139: Spain alcoholic drinks market category segmentation: $ million, 2011 206
Table 140: Spain alcoholic drinks market geography segmentation: $ million, 2011 207
Table 141: Spain alcoholic drinks market share: % share, by value, 2011 208
Table 142: Spain alcoholic drinks market distribution: % share, by value, 2011 209
Table 143: Spain alcoholic drinks market value forecast: $ million, 2011–16 210
Table 144: Spain alcoholic drinks market volume forecast: million liters, 2011–16 211
Table 145: Spain size of population (million), 2007–11 218
Table 146: Spain gdp (constant 2000 prices, $ billion), 2007–11 218
Table 147: Spain gdp (current prices, $ billion), 2007–11 218
Table 148: Spain inflation, 2007–11 219
Table 149: Spain consumer price index (absolute), 2007–11 219
Table 150: Spain exchange rate, 2007–11 219
Table 151: United Kingdom alcoholic drinks market value: $ billion, 2007–11 221
Table 152: United Kingdom alcoholic drinks market volume: billion liters, 2007–11 222
Table 153: United Kingdom alcoholic drinks market category segmentation: $ billion, 2011 223
Table 154: United Kingdom alcoholic drinks market geography segmentation: $ billion, 2011 224
Table 155: United Kingdom alcoholic drinks market share: % share, by value, 2011 225
Table 156: United Kingdom alcoholic drinks market distribution: % share, by value, 2011 226
Table 157: United Kingdom alcoholic drinks market value forecast: $ billion, 2011–16 227
Table 158: United Kingdom alcoholic drinks market volume forecast: billion liters, 2011–16 228
Table 159: United Kingdom size of population (million), 2007–11 235
Table 160: United Kingdom gdp (constant 2000 prices, $ billion), 2007–11 235
Table 161: United Kingdom gdp (current prices, $ billion), 2007–11 235
Table 162: United Kingdom inflation, 2007–11 236
Table 163: United Kingdom consumer price index (absolute), 2007–11 236
Table 164: United Kingdom exchange rate, 2007–11 236
Table 165: United States alcoholic drinks market value: $ billion, 2007–11 238
Table 166: United States alcoholic drinks market volume: billion liters, 2007–11 239
Table 167: United States alcoholic drinks market category segmentation: $ billion, 2011 240
Table 168: United States alcoholic drinks market geography segmentation: $ billion, 2011 241
Table 169: United States alcoholic drinks market share: % share, by value, 2011 242
Table 170: United States alcoholic drinks market distribution: % share, by value, 2011 243
Table 171: United States alcoholic drinks market value forecast: $ billion, 2011–16 244
Table 172: United States alcoholic drinks market volume forecast: billion liters, 2011–16 245
Table 173: United States size of population (million), 2007–11 252
Table 174: United States gdp (constant 2000 prices, $ billion), 2007–11 252
Table 175: United States gdp (current prices, $ billion), 2007–11 252
Table 176: United States inflation, 2007–11 253
Table 177: United States consumer price index (absolute), 2007–11 253
Table 178: United States exchange rate, 2007–11 253
Table 179: Anheuser-Busch InBev: key facts 254
Table 180: Anheuser-Busch InBev: key financials ($) 255
Table 181: Anheuser-Busch InBev: key financials (€) 255
Table 182: Anheuser-Busch InBev: key financial ratios 255
Table 183: Heineken N.V.: key facts 257
Table 184: Heineken N.V.: key financials ($) 258
Table 185: Heineken N.V.: key financials (€) 258
Table 186: Heineken N.V.: key financial ratios 259
Table 187: Molson Coors Brewing Company: key facts 261
Table 188: Molson Coors Brewing Company: key financials ($) 262
Table 189: Molson Coors Brewing Company: key financial ratios 262
Table 190: SABMiller: key facts 264
Table 191: SABMiller: key financials ($) 265
Table 192: SABMiller: key financial ratios 266