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Table of Contents
Beer: Global Industry Guide is an essential resource for top-level data and analysis covering the Beer industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
The global beer market grew by 0.5% in 2010 to reach a value of $494,777 million.
In 2015, the global beer market is forecast to have a value of $523,579.6 million, an increase of 5.8% since 2010.
The global beer market grew by 1.3% in 2010 to reach a volume of 168,453.4 million liters.
In 2015, the global beer market is forecast to have a volume of 183,045.1 million liters, an increase of 8.7% since 2010.
Standard lager is the largest segment of the global beer market, accounting for 57.1% of the market's total value.
Europe accounts for 44.3% of the global beer market value.
Anheuser-Busch InBev is the leading player in the global beer market, generating a 20.1% share of the market's volume.
The global beer market is fairly fragmented, with the top three players holding 41.1% of the total market volume.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
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