It includes detailed data on industry size and sector ation, textual analysis of the key trends and competitive landscape, and profiles of the leading firms . This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an Executive Summary and data on value, volume and sector ation

* Provides textual analysis of the market 's prospects, competitive landscape and profiles of the leading firms

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific industry s as well as individual chapters on 5 major industry s (France, Germany, Japan, the UK and the US).

* Includes a five-year projection of the market

Highlights

The global beer industry shrank by 0.3% in 2009 to reach a value of USD 470,826.7 million.

In 2014, the global beer industry is projection to have a value of USD 496,614.3 million, a rise of 5.5% since 2009.

The global beer industry grew by 0.4% in 2009 to reach a volume of 148,396.2 million liters.

In 2014, the global beer industry is projection to have a volume of 160,319.8 million liters, a rise of 8% since 2009.

Standard lager is the largest sector of the global beer industry , accounting for 55.5% of the industry 's total value.

Europe accounts for 47.8% of the global beer industry value.

Anheuser-Busch InBev is the leading player in the global beer industry , generating a 25.4% share of the industry 's volume.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and industry ing materials

* Save time carrying out entry-level research

Market Definition

The beer industry consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

Table Of Contents

TABLE OF CONTENTS
ABOUT DATAMONITOR 2
Executive Summary 3
Introduction 29
What is this report about? 29
Who is the target reader? 29
How to use this report 29
Definitions 29
GLOBAL BEER 30
Market overview 30
Market value 31
Market volume 32
Market sector ation i 33
Market sector ation ii 34
Market share 35
Five forces analysis 36
Market distribution 43
Market projections 44
BEER IN ASIA-PACIFIC 46
Market overview 46
Market value 47
Market volume 48
Market sector ation i 49
Market sector ation ii 50
Market share 51
Five forces analysis 52
Market distribution 59
Market projections 60
BEER IN Euros OPE 62
Market overview 62
Market value 63
Market volume 64
Market sector ation i 65
Market sector ation ii 66
Market share 67
Five forces analysis 68
Market distribution 75
Market projections 76
BEER IN FRANCE 78
Market overview 78
Market value 79
Market volume 80
Market sector ation i 81
Market sector ation ii 82
Market share 83
Five forces analysis 84
Market distribution 91
Market projections 92
Macroeconomic indicators 94
BEER IN GERMANY 96
Market overview 96
Market value 97
Market volume 98
Market sector ation i 99
Market sector ation ii 100
Market share 101
Five forces analysis 102
Market distribution 109
Market projections 110
Macroeconomic indicators 112
BEER IN ITALY 114
Market overview 114
Market value 115
Market volume 116
Market sector ation i 117
Market sector ation ii 118
Market share 119
Five forces analysis 120
Market distribution 127
Market projections 128
Macroeconomic indicators 130
BEER IN JAPAN 132
Market overview 132
Market value 133
Market volume 134
Market sector ation i 135
Market sector ation ii 136
Market share 137
Five forces analysis 138
Market distribution 145
Market projections 146
Macroeconomic indicators 148
BEER IN BELGIUM 150
Market overview 150
Market value 151
Market volume 152
Market sector ation i 153
Market sector ation ii 154
Market share 155
Five forces analysis 156
Market distribution 163
Market projections 164
Macroeconomic indicators 166
BEER IN CANADA 168
Market overview 168
Market value 169
Market volume 170
Market sector ation i 171
Market sector ation ii 172
Market share 173
Five forces analysis 174
Market distribution 181
Market projections 182
Macroeconomic indicators 184
BEER IN CHINA 186
Market overview 186
Market value 187
Market volume 188
Market sector ation i 189
Market sector ation ii 190
Market share 191
Five forces analysis 192
Market distribution 199
Market projections 200
Macroeconomic indicators 202
BEER IN THE NETHERLANDS 204
Market overview 204
Market value 205
Market volume 206
Market sector ation i 207
Market sector ation ii 208
Market share 209
Five forces analysis 210
Market distribution 217
Market projections 218
Macroeconomic indicators 220
BEER IN SPAIN 222
Market overview 222
Market value 223
Market volume 224
Market sector ation i 225
Market sector ation ii 226
Market share 227
Five forces analysis 228
Market distribution 235
Market projections 236
Macroeconomic indicators 238
BEER IN THE UNITED KINGDOM 240
Market overview 240
Market value 241
Market volume 242
Market sector ation i 243
Market sector ation ii 244
Market share 245
Five forces analysis 246
Market distribution 253
Market projections 254
Macroeconomic indicators 256
BEER IN THE UNITED STATES 258
Market overview 258
Market value 259
Market volume 260
Market sector ation i 261
Market sector ation ii 262
Market share 263
Five forces analysis 264
Market distribution 271
Market projections 272
Macroeconomic indicators 274
COMPANY PROFILES 276
Anheuser-Busch InBev 276
SABMiller 281
Heineken N.V. 287
APPENDIX 292
Data Research Methodology 292

LIST OF TABLES
Table 1: Global beer industry value: USD million, 2005-09 31
Table 2: Global beer industry volume: million liters, 2005-09 32
Table 3: Global beer industry sector ation I:% share, by value, 2009 33
Table 4: Global beer industry sector ation II: % share, by value, 2009 34
Table 5: Global beer industry share: % share, by volume, 2009 35
Table 6: Global beer industry distribution: % share, by volume, 2009 43
Table 7: Global beer industry value projection : USD million, 2009-14 44
Table 8: Global beer industry volume projection : million liters, 2009-14 45
Table 9: Asia-Pacific beer industry value: USD million, 2005-09 47
Table 10: Asia-Pacific beer industry volume: million liters, 2005-09 48
Table 11: Asia-Pacific beer industry sector ation I:% share, by value, 2009 49
Table 12: Asia-Pacific beer industry sector ation II: % share, by value, 2009 50
Table 13: Asia-Pacific beer industry share: % share, by volume, 2009 51
Table 14: Asia-Pacific beer industry distribution: % share, by volume, 2009 59
Table 15: Asia-Pacific beer industry value projection : USD million, 2009-14 60
Table 16: Asia-Pacific beer industry volume projection : million liters, 2009-14 61
Table 17: Europe beer industry value: USD million, 2005-09 63
Table 18: Europe beer industry volume: million liters, 2005-09 64
Table 19: Europe beer industry sector ation I:% share, by value, 2009 65
Table 20: Europe beer industry sector ation II: % share, by value, 2009 66
Table 21: Europe beer industry share: % share, by volume, 2009 67
Table 22: Europe beer industry distribution: % share, by volume, 2009 75
Table 23: Europe beer industry value projection : USD million, 2009-14 76
Table 24: Europe beer industry volume projection : million liters, 2009-14 77
Table 25: France beer industry value: USD million, 2005-09 79
Table 26: France beer industry volume: million liters, 2005-09 80
Table 27: France beer industry sector ation I:% share, by value, 2009 81
Table 28: France beer industry sector ation II: % share, by value, 2009 82
Table 29: France beer industry share: % share, by volume, 2009 83
Table 30: France beer industry distribution: % share, by volume, 2009 91
Table 31: France beer industry value projection : USD million, 2009-14 92
Table 32: France beer industry volume projection : million liters, 2009-14 93
Table 33: France size of population (million), 2005-09 94
Table 34: France gdp (constant 2000 prices, USD billion), 2005-09 94
Table 35: France gdp (current prices, USD billion), 2005-09 94
Table 36: France inflation, 2005-09 95
Table 37: France consumer price index (absolute), 2005-09 95
Table 38: France exchange rate, 2005-09 95
Table 39: Germany beer industry value: USD million, 2005-09 97
Table 40: Germany beer industry volume: million liters, 2005-09 98
Table 41: Germany beer industry sector ation I:% share, by value, 2009 99
Table 42: Germany beer industry sector ation II: % share, by value, 2009 100
Table 43: Germany beer industry share: % share, by volume, 2009 101
Table 44: Germany beer industry distribution: % share, by volume, 2009 109
Table 45: Germany beer industry value projection : USD million, 2009-14 110
Table 46: Germany beer industry volume projection : million liters, 2009-14 111
Table 47: Germany size of population (million), 2005-09 112
Table 48: Germany gdp (constant 2000 prices, USD billion), 2005-09 112
Table 49: Germany gdp (current prices, USD billion), 2005-09 112
Table 50: Germany inflation, 2005-09 113
Table 51: Germany consumer price index (absolute), 2005-09 113
Table 52: Germany exchange rate, 2005-09 113
Table 53: Italy beer industry value: USD million, 2005-09 115
Table 54: Italy beer industry volume: million liters, 2005-09 116
Table 55: Italy beer industry sector ation I:% share, by value, 2009 117
Table 56: Italy beer industry sector ation II: % share, by value, 2009 118
Table 57: Italy beer industry share: % share, by volume, 2009 119
Table 58: Italy beer industry distribution: % share, by volume, 2009 127
Table 59: Italy beer industry value projection : USD million, 2009-14 128
Table 60: Italy beer industry volume projection : million liters, 2009-14 129
Table 61: Italy size of population (million), 2005-09 130
Table 62: Italy gdp (constant 2000 prices, USD billion), 2005-09 130
Table 63: Italy gdp (current prices, USD billion), 2005-09 130
Table 64: Italy inflation, 2005-09 131
Table 65: Italy consumer price index (absolute), 2005-09 131
Table 66: Italy exchange rate, 2005-09 131
Table 67: Japan beer industry value: USD million, 2005-09 133
Table 68: Japan beer industry volume: million liters, 2005-09 134
Table 69: Japan beer industry sector ation I:% share, by value, 2009 135
Table 70: Japan beer industry sector ation II: % share, by value, 2009 136
Table 71: Japan beer industry share: % share, by volume, 2009 137
Table 72: Japan beer industry distribution: % share, by volume, 2009 145
Table 73: Japan beer industry value projection : USD million, 2009-14 146
Table 74: Japan beer industry volume projection : million liters, 2009-14 147
Table 75: Japan size of population (million), 2005-09 148
Table 76: Japan gdp (constant 2000 prices, USD billion), 2005-09 148
Table 77: Japan gdp (current prices, USD billion), 2005-09 148
Table 78: Japan inflation, 2005-09 149
Table 79: Japan consumer price index (absolute), 2005-09 149
Table 80: Japan exchange rate, 2005-09 149
Table 81: Belgium beer industry value: USD million, 2005-09 151
Table 82: Belgium beer industry volume: million liters, 2005-09 152
Table 83: Belgium beer industry sector ation I:% share, by value, 2009 153
Table 84: Belgium beer industry sector ation II: % share, by value, 2009 154
Table 85: Belgium beer industry share: % share, by volume, 2009 155
Table 86: Belgium beer industry distribution: % share, by volume, 2009 163
Table 87: Belgium beer industry value projection : USD million, 2009-14 164
Table 88: Belgium beer industry volume projection : million liters, 2009-14 165
Table 89: Belgium size of population (million), 2005-09 166
Table 90: Belgium gdp (constant 2000 prices, USD billion), 2005-09 166
Table 91: Belgium gdp (current prices, USD billion), 2005-09 166
Table 92: Belgium inflation, 2005-09 167
Table 93: Belgium consumer price index (absolute), 2005-09 167
Table 94: Belgium exchange rate, 2005-09 167
Table 95: Canada beer industry value: USD million, 2005-09 169
Table 96: Canada beer industry volume: million liters, 2005-09 170
Table 97: Canada beer industry sector ation I:% share, by value, 2009 171
Table 98: Canada beer industry sector ation II: % share, by value, 2009 172
Table 99: Canada beer industry share: % share, by volume, 2009 173
Table 100: Canada beer industry distribution: % share, by volume, 2009 181
Table 101: Canada beer industry value projection : USD million, 2009-14 182
Table 102: Canada beer industry volume projection : million liters, 2009-14 183
Table 103: Canada size of population (million), 2005-09 184
Table 104: Canada gdp (constant 2000 prices, USD billion), 2005-09 184
Table 105: Canada gdp (current prices, USD billion), 2005-09 184
Table 106: Canada inflation, 2005-09 185
Table 107: Canada consumer price index (absolute), 2005-09 185
Table 108: Canada exchange rate, 2005-09 185
Table 109: China beer industry value: USD million, 2005-09 187
Table 110: China beer industry volume: million liters, 2005-09 188
Table 111: China beer industry sector ation I:% share, by value, 2009 189
Table 112: China beer industry sector ation II: % share, by value, 2009 190
Table 113: China beer industry share: % share, by volume, 2009 191
Table 114: China beer industry distribution: % share, by volume, 2009 199
Table 115: China beer industry value projection : USD million, 2009-14 200
Table 116: China beer industry volume projection : million liters, 2009-14 201
Table 117: China size of population (million), 2005-09 202
Table 118: China gdp (constant 2000 prices, USD billion), 2005-09 202
Table 119: China gdp (current prices, USD billion), 2005-09 202
Table 120: China inflation, 2005-09 203
Table 121: China consumer price index (absolute), 2005-09 203
Table 122: China exchange rate, 2005-09 203
Table 123: Netherlands beer industry value: USD million, 2005-09 205
Table 124: Netherlands beer industry volume: million liters, 2005-09 206
Table 125: Netherlands beer industry sector ation I:% share, by value, 2009 207
Table 126: Netherlands beer industry sector ation II: % share, by value, 2009 208
Table 127: Netherlands beer industry share: % share, by volume, 2009 209
Table 128: Netherlands beer industry distribution: % share, by volume, 2009 217
Table 129: Netherlands beer industry value projection : USD million, 2009-14 218
Table 130: Netherlands beer industry volume projection : million liters, 2009-14 219
Table 131: Netherlands size of population (million), 2005-09 220
Table 132: Netherlands gdp (constant 2000 prices, USD billion), 2005-09 220
Table 133: Netherlands gdp (current prices, USD billion), 2005-09 220
Table 134: Netherlands inflation, 2005-09 221
Table 135: Netherlands consumer price index (absolute), 2005-09 221
Table 136: Netherlands exchange rate, 2005-09 221
Table 137: Spain beer industry value: USD million, 2005-09 223
Table 138: Spain beer industry volume: million liters, 2005-09 224
Table 139: Spain beer industry sector ation I:% share, by value, 2009 225
Table 140: Spain beer industry sector ation II: % share, by value, 2009 226
Table 141: Spain beer industry share: % share, by volume, 2009 227
Table 142: Spain beer industry distribution: % share, by volume, 2009 235
Table 143: Spain beer industry value projection : USD million, 2009-14 236
Table 144: Spain beer industry volume projection : million liters, 2009-14 237
Table 145: Spain size of population (million), 2005-09 238
Table 146: Spain gdp (constant 2000 prices, USD billion), 2005-09 238
Table 147: Spain gdp (current prices, USD billion), 2005-09 238
Table 148: Spain inflation, 2005-09 239
Table 149: Spain consumer price index (absolute), 2005-09 239
Table 150: Spain exchange rate, 2005-09 239
Table 151: United Kingdom beer industry value: USD million, 2005-09 241
Table 152: United Kingdom beer industry volume: million liters, 2005-09 242
Table 153: United Kingdom beer industry sector ation I:% share, by value, 2009 243
Table 154: United Kingdom beer industry sector ation II: % share, by value, 2009 244
Table 155: United Kingdom beer industry share: % share, by volume, 2009 245
Table 156: United Kingdom beer industry distribution: % share, by volume, 2009 253
Table 157: United Kingdom beer industry value projection : USD million, 2009-14 254
Table 158: United Kingdom beer industry volume projection : million liters, 2009-14 255
Table 159: United Kingdom size of population (million), 2005-09 256
Table 160: United Kingdom gdp (constant 2000 prices, USD billion), 2005-09 256
Table 161: United Kingdom gdp (current prices, USD billion), 2005-09 256
Table 162: United Kingdom inflation, 2005-09 257
Table 163: United Kingdom consumer price index (absolute), 2005-09 257
Table 164: United Kingdom exchange rate, 2005-09 257
Table 165: United States beer industry value: USD million, 2005-09 259
Table 166: United States beer industry volume: million liters, 2005-09 260
Table 167: United States beer industry sector ation I:% share, by value, 2009 261
Table 168: United States beer industry sector ation II: % share, by value, 2009 262
Table 169: United States beer industry share: % share, by volume, 2009 263
Table 170: United States beer industry distribution: % share, by volume, 2009 271
Table 171: United States beer industry value projection : USD million, 2009-14 272
Table 172: United States beer industry volume projection : million liters, 2009-14 273
Table 173: United States size of population (million), 2005-09 274
Table 174: United States gdp (constant 2000 prices, USD billion), 2005-09 274
Table 175: United States gdp (current prices, USD billion), 2005-09 274
Table 176: United States inflation, 2005-09 275
Table 177: United States consumer price index (absolute), 2005-09 275
Table 178: United States exchange rate, 2005-09 275
Table 179: Anheuser-Busch InBev: key facts 276
Table 180: Anheuser-Busch InBev: key financials ($) 278
Table 181: Anheuser-Busch InBev: key financials (€) 278
Table 182: Anheuser-Busch InBev: key financial ratios 279
Table 183: SABMiller: key facts 281
Table 184: SABMiller: key financials ($) 284
Table 185: SABMiller: key financial ratios 284
Table 186: Heineken N.V.: key facts 287
Table 187: Heineken N.V.: key financials ($) 289
Table 188: Heineken N.V.: key financials (€) 289
Table 189: Heineken N.V.: key financial ratios 290

LIST OF FIGURES
Figure 1: Global beer industry value: USD million, 2005-09 31
Figure 2: Global beer industry volume: million liters, 2005-09 32
Figure 3: Global beer industry sector ation I:% share, by value, 2009 33
Figure 4: Global beer industry sector ation II: % share, by value, 2009 34
Figure 5: Global beer industry share: % share, by volume, 2009 35
Figure 6: Forces driving competition in the global beer industry , 2009 36
Figure 7: Drivers of buyer power in the global beer industry , 2009 38
Figure 8: Drivers of supplier power in the global beer industry , 2009 39
Figure 9: Factors influencing the likelihood of new entrants in the global beer industry , 2009 40
Figure 10: Factors influencing the threat of substitutes in the global beer industry , 2009 41
Figure 11: Drivers of degree of rivalry in the global beer industry , 2009 42
Figure 12: Global beer industry distribution: % share, by volume, 2009 43
Figure 13: Global beer industry value projection : USD million, 2009-14 44
Figure 14: Global beer industry volume projection : million liters, 2009-14 45
Figure 15: Asia-Pacific beer industry value: USD million, 2005-09 47
Figure 16: Asia-Pacific beer industry volume: million liters, 2005-09 48
Figure 17: Asia-Pacific beer industry sector ation I:% share, by value, 2009 49
Figure 18: Asia-Pacific beer industry sector ation II: % share, by value, 2009 50
Figure 19: Asia-Pacific beer industry share: % share, by volume, 2009 51
Figure 20: Forces driving competition in the beer industry in Asia-Pacific, 2009 52
Figure 21: Drivers of buyer power in the beer industry in Asia-Pacific, 2009 54
Figure 22: Drivers of supplier power in the beer industry in Asia-Pacific, 2009 55
Figure 23: Factors influencing the likelihood of new entrants in the beer industry in Asia-Pacific, 2009 56
Figure 24: Factors influencing the threat of substitutes in the beer industry in Asia-Pacific, 2009 57
Figure 25: Drivers of degree of rivalry in the beer industry in Asia-Pacific, 2009 58
Figure 26: Asia-Pacific beer industry distribution: % share, by volume, 2009 59
Figure 27: Asia-Pacific beer industry value projection : USD million, 2009-14 60
Figure 28: Asia-Pacific beer industry volume projection : million liters, 2009-14 61
Figure 29: Europe beer industry value: USD million, 2005-09 63
Figure 30: Europe beer industry volume: million liters, 2005-09 64
Figure 31: Europe beer industry sector ation I:% share, by value, 2009 65
Figure 32: Europe beer industry sector ation II: % share, by value, 2009 66
Figure 33: Europe beer industry share: % share, by volume, 2009 67
Figure 34: Forces driving competition in the beer industry in Europe, 2009 68
Figure 35: Drivers of buyer power in the beer industry in Europe, 2009 70
Figure 36: Drivers of supplier power in the beer industry in Europe, 2009 71
Figure 37: Factors influencing the likelihood of new entrants in the beer industry in Europe, 2009 72
Figure 38: Factors influencing the threat of substitutes in the beer industry in Europe, 2009 73
Figure 39: Drivers of degree of rivalry in the beer industry in Europe, 2009 74
Figure 40: Europe beer industry distribution: % share, by volume, 2009 75
Figure 41: Europe beer industry value projection : USD million, 2009-14 76
Figure 42: Europe beer industry volume projection : million liters, 2009-14 77
Figure 43: France beer industry value: USD million, 2005-09 79
Figure 44: France beer industry volume: million liters, 2005-09 80
Figure 45: France beer industry sector ation I:% share, by value, 2009 81
Figure 46: France beer industry sector ation II: % share, by value, 2009 82
Figure 47: France beer industry share: % share, by volume, 2009 83
Figure 48: Forces driving competition in the beer industry in France, 2009 84
Figure 49: Drivers of buyer power in the beer industry in France, 2009 86
Figure 50: Drivers of supplier power in the beer industry in France, 2009 87
Figure 51: Factors influencing the likelihood of new entrants in the beer industry in France, 2009 88
Figure 52: Factors influencing the threat of substitutes in the beer industry in France, 2009 89
Figure 53: Drivers of degree of rivalry in the beer industry in France, 2009 90
Figure 54: France beer industry distribution: % share, by volume, 2009 91
Figure 55: France beer industry value projection : USD million, 2009-14 92
Figure 56: France beer industry volume projection : million liters, 2009-14 93
Figure 57: Germany beer industry value: USD million, 2005-09 97
Figure 58: Germany beer industry volume: million liters, 2005-09 98
Figure 59: Germany beer industry sector ation I:% share, by value, 2009 99
Figure 60: Germany beer industry sector ation II: % share, by value, 2009 100
Figure 61: Germany beer industry share: % share, by volume, 2009 101
Figure 62: Forces driving competition in the beer industry in Germany, 2009 102
Figure 63: Drivers of buyer power in the beer industry in Germany, 2009 104
Figure 64: Drivers of supplier power in the beer industry in Germany, 2009 105
Figure 65: Factors influencing the likelihood of new entrants in the beer industry in Germany, 2009 106
Figure 66: Factors influencing the threat of substitutes in the beer industry in Germany, 2009 107
Figure 67: Drivers of degree of rivalry in the beer industry in Germany, 2009 108
Figure 68: Germany beer industry distribution: % share, by volume, 2009 109
Figure 69: Germany beer industry value projection : USD million, 2009-14 110
Figure 70: Germany beer industry volume projection : million liters, 2009-14 111
Figure 71: Italy beer industry value: USD million, 2005-09 115
Figure 72: Italy beer industry volume: million liters, 2005-09 116
Figure 73: Italy beer industry sector ation I:% share, by value, 2009 117
Figure 74: Italy beer industry sector ation II: % share, by value, 2009 118
Figure 75: Italy beer industry share: % share, by volume, 2009 119
Figure 76: Forces driving competition in the beer industry in Italy, 2009 120
Figure 77: Drivers of buyer power in the beer industry in Italy, 2009 122
Figure 78: Drivers of supplier power in the beer industry in Italy, 2009 123
Figure 79: Factors influencing the likelihood of new entrants in the beer industry in Italy, 2009 124
Figure 80: Factors influencing the threat of substitutes in the beer industry in Italy, 2009 125
Figure 81: Drivers of degree of rivalry in the beer industry in Italy, 2009 126
Figure 82: Italy beer industry distribution: % share, by volume, 2009 127
Figure 83: Italy beer industry value projection : USD million, 2009-14 128
Figure 84: Italy beer industry volume projection : million liters, 2009-14 129
Figure 85: Japan beer industry value: USD million, 2005-09 133
Figure 86: Japan beer industry volume: million liters, 2005-09 134
Figure 87: Japan beer industry sector ation I:% share, by value, 2009 135
Figure 88: Japan beer industry sector ation II: % share, by value, 2009 136
Figure 89: Japan beer industry share: % share, by volume, 2009 137
Figure 90: Forces driving competition in the beer industry in Japan, 2009 138
Figure 91: Drivers of buyer power in the beer industry in Japan, 2009 140
Figure 92: Drivers of supplier power in the beer industry in Japan, 2009 141
Figure 93: Factors influencing the likelihood of new entrants in the beer industry in Japan, 2009 142
Figure 94: Factors influencing the threat of substitutes in the beer industry in Japan, 2009 143
Figure 95: Drivers of degree of rivalry in the beer industry in Japan, 2009 144
Figure 96: Japan beer industry distribution: % share, by volume, 2009 145
Figure 97: Japan beer industry value projection : USD million, 2009-14 146
Figure 98: Japan beer industry volume projection : million liters, 2009-14 147
Figure 99: Belgium beer industry value: USD million, 2005-09 151
Figure 100: Belgium beer industry volume: million liters, 2005-09 152
Figure 101: Belgium beer industry sector ation I:% share, by value, 2009 153
Figure 102: Belgium beer industry sector ation II: % share, by value, 2009 154
Figure 103: Belgium beer industry share: % share, by volume, 2009 155
Figure 104: Forces driving competition in the beer industry in Belgium, 2009 156
Figure 105: Drivers of buyer power in the beer industry in Belgium, 2009 158
Figure 106: Drivers of supplier power in the beer industry in Belgium, 2009 159
Figure 107: Factors influencing the likelihood of new entrants in the beer industry in Belgium, 2009 160
Figure 108: Factors influencing the threat of substitutes in the beer industry in Belgium, 2009 161
Figure 109: Drivers of degree of rivalry in the beer industry in Belgium, 2009 162
Figure 110: Belgium beer industry distribution: % share, by volume, 2009 163
Figure 111: Belgium beer industry value projection : USD million, 2009-14 164
Figure 112: Belgium beer industry volume projection : million liters, 2009-14 165
Figure 113: Canada beer industry value: USD million, 2005-09 169
Figure 114: Canada beer industry volume: million liters, 2005-09 170
Figure 115: Canada beer industry sector ation I:% share, by value, 2009 171
Figure 116: Canada beer industry sector ation II: % share, by value, 2009 172
Figure 117: Canada beer industry share: % share, by volume, 2009 173
Figure 118: Forces driving competition in the beer industry in Canada, 2009 174
Figure 119: Drivers of buyer power in the beer industry in Canada, 2009 176
Figure 120: Drivers of supplier power in the beer industry in Canada, 2009 177
Figure 121: Factors influencing the likelihood of new entrants in the beer industry in Canada, 2009 178
Figure 122: Factors influencing the threat of substitutes in the beer industry in Canada, 2009 179
Figure 123: Drivers of degree of rivalry in the beer industry in Canada, 2009 180
Figure 124: Canada beer industry distribution: % share, by volume, 2009 181
Figure 125: Canada beer industry value projection : USD million, 2009-14 182
Figure 126: Canada beer industry volume projection : million liters, 2009-14 183
Figure 127: China beer industry value: USD million, 2005-09 187
Figure 128: China beer industry volume: million liters, 2005-09 188
Figure 129: China beer industry sector ation I:% share, by value, 2009 189
Figure 130: China beer industry sector ation II: % share, by value, 2009 190
Figure 131: China beer industry share: % share, by volume, 2009 191
Figure 132: Forces driving competition in the beer industry in China, 2009 192
Figure 133: Drivers of buyer power in the beer industry in China, 2009 194
Figure 134: Drivers of supplier power in the beer industry in China, 2009 195
Figure 135: Factors influencing the likelihood of new entrants in the beer industry in China, 2009 196
Figure 136: Factors influencing the threat of substitutes in the beer industry in China, 2009 197
Figure 137: Drivers of degree of rivalry in the beer industry in China, 2009 198
Figure 138: China beer industry distribution: % share, by volume, 2009 199
Figure 139: China beer industry value projection : USD million, 2009-14 200
Figure 140: China beer industry volume projection : million liters, 2009-14 201
Figure 141: Netherlands beer industry value: USD million, 2005-09 205
Figure 142: Netherlands beer industry volume: million liters, 2005-09 206
Figure 143: Netherlands beer industry sector ation I:% share, by value, 2009 207
Figure 144: Netherlands beer industry sector ation II: % share, by value, 2009 208
Figure 145: Netherlands beer industry share: % share, by volume, 2009 209
Figure 146: Forces driving competition in the beer industry in the Netherlands, 2009 210
Figure 147: Drivers of buyer power in the beer industry in the Netherlands, 2009 212
Figure 148: Drivers of supplier power in the beer industry in the Netherlands, 2009 213
Figure 149: Factors influencing the likelihood of new entrants in the beer industry in the Netherlands, 2009 214
Figure 150: Factors influencing the threat of substitutes in the beer industry in the Netherlands, 2009 215
Figure 151: Drivers of degree of rivalry in the beer industry in the Netherlands, 2009 216
Figure 152: Netherlands beer industry distribution: % share, by volume, 2009 217
Figure 153: Netherlands beer industry value projection : USD million, 2009-14 218
Figure 154: Netherlands beer industry volume projection : million liters, 2009-14 219
Figure 155: Spain beer industry value: USD million, 2005-09 223
Figure 156: Spain beer industry volume: million liters, 2005-09 224
Figure 157: Spain beer industry sector ation I:% share, by value, 2009 225
Figure 158: Spain beer industry sector ation II: % share, by value, 2009 226
Figure 159: Spain beer industry share: % share, by volume, 2009 227
Figure 160: Forces driving competition in the beer industry in Spain, 2009 228
Figure 161: Drivers of buyer power in the beer industry in Spain, 2009 230
Figure 162: Drivers of supplier power in the beer industry in Spain, 2009 231
Figure 163: Factors influencing the likelihood of new entrants in the beer industry in Spain, 2009 232
Figure 164: Factors influencing the threat of substitutes in the beer industry in Spain, 2009 233
Figure 165: Drivers of degree of rivalry in the beer industry in Spain, 2009 234
Figure 166: Spain beer industry distribution: % share, by volume, 2009 235
Figure 167: Spain beer industry value projection : USD million, 2009-14 236
Figure 168: Spain beer industry volume projection : million liters, 2009-14 237
Figure 169: United Kingdom beer industry value: USD million, 2005-09 241
Figure 170: United Kingdom beer industry volume: million liters, 2005-09 242
Figure 171: United Kingdom beer industry sector ation I:% share, by value, 2009 243
Figure 172: United Kingdom beer industry sector ation II: % share, by value, 2009 244
Figure 173: United Kingdom beer industry share: % share, by volume, 2009 245
Figure 174: Forces driving competition in the beer industry in the United Kingdom, 2009 246
Figure 175: Drivers of buyer power in the beer industry in the United Kingdom, 2009 248
Figure 176: Drivers of supplier power in the beer industry in the United Kingdom, 2009 249
Figure 177: Factors influencing the likelihood of new entrants in the beer industry in the United Kingdom, 2009 250
Figure 178: Factors influencing the threat of substitutes in the beer industry in the United Kingdom, 2009 251
Figure 179: Drivers of degree of rivalry in the beer industry in the United Kingdom, 2009 252
Figure 180: United Kingdom beer industry distribution: % share, by volume, 2009 253
Figure 181: United Kingdom beer industry value projection : USD million, 2009-14 254
Figure 182: United Kingdom beer industry volume projection : million liters, 2009-14 255
Figure 183: United States beer industry value: USD million, 2005-09 259
Figure 184: United States beer industry volume: million liters, 2005-09 260
Figure 185: United States beer industry sector ation I:% share, by value, 2009 261
Figure 186: United States beer industry sector ation II: % share, by value, 2009 262
Figure 187: United States beer industry share: % share, by volume, 2009 263
Figure 188: Forces driving competition in the beer industry in the United States, 2009 264
Figure 189: Drivers of buyer power in the beer industry in the United States, 2009 266
Figure 190: Drivers of supplier power in the beer industry in the United States, 2009 267
Figure 191: Factors influencing the likelihood of new entrants in the beer industry in the United States, 2009 268
Figure 192: Factors influencing the threat of substitutes in the beer industry in the United States, 2009 269
Figure 193: Drivers of degree of rivalry in the beer industry in the United States, 2009 270
Figure 194: United States beer industry distribution: % share, by volume, 2009 271
Figure 195: United States beer industry value projection : USD million, 2009-14 272
Figure 196: United States beer industry volume projection : million liters, 2009-14 273
Figure 197: Anheuser-Busch InBev: revenues and profitability 279
Figure 198: Anheuser-Busch InBev: assets and liabilities 280
Figure 199: SABMiller: revenues and profitability 285
Figure 200: SABMiller: assets and liabilities 286
Figure 201: Heineken N.V.: revenues and profitability 290
Figure 202: Heineken N.V.: assets and liabilities 291

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