TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 20
What is this report about? 20
Who is the target reader? 20
How to use this report 20
Definitions 20
GLOBAL FUNCTIONAL DRINKS 21
Market overview 21
Market value 22
Market volume 23
Market segmentation I 24
Market segmentation II 25
Market share 26
Five forces analysis 27
Market distribution 36
Market forecasts 37
FUNCTIONAL DRINKS IN ASIA-PACIFIC 40
Market overview 40
Market value 41
Market volume 42
Market segmentation I 43
Market segmentation II 44
Market share 45
Five forces analysis 46
Market distribution 55
Market forecasts 56
FUNCTIONAL DRINKS IN EUROPE 59
Market overview 59
Market value 60
Market volume 61
Market segmentation I 62
Market segmentation II 63
Market share 64
Five forces analysis 65
Market distribution 75
Market forecasts 76
FUNCTIONAL DRINKS IN FRANCE 79
Market overview 79
Market value 80
Market volume 81
Market segmentation I 82
Market segmentation II 83
Market share 84
Five forces analysis 85
Market distribution 93
Market forecasts 94
Macroeconomic indicators 97
FUNCTIONAL DRINKS IN GERMANY 99
Market overview 99
Market value 100
Market volume 101
Market segmentation I 102
Market segmentation II 103
Market share 104
Five forces analysis 105
Market distribution 111
Market forecasts 112
Macroeconomic indicators 115
FUNCTIONAL DRINKS IN JAPAN 117
Market overview 117
Market value 118
Market volume 119
Market segmentation I 120
Market segmentation II 121
Market share 122
Five forces analysis 123
Market distribution 130
Market forecasts 131
Macroeconomic indicators 133
FUNCTIONAL DRINKS IN THE UNITED KINGDOM 135
Market overview 135
Market value 136
Market volume 137
Market segmentation I 138
Market segmentation II 139
Market share 140
Five forces analysis 141
Market distribution 150
Market forecasts 151
Macroeconomic indicators 154
FUNCTIONAL DRINKS IN THE UNITED STATES 156
Market overview 156
Market value 157
Market volume 158
Market segmentation I 159
Market segmentation II 160
Market share 161
Five forces analysis 162
Market distribution 171
Market forecasts 172
Macroeconomic indicators 175
COMPANY PROFILES 177
PepsiCo, Inc. 177
The Coca-Cola Company 184
Red Bull Gmbh 191
APPENDIX 192
Data Research Methodology 192
LIST OF TABLES
Table 1: Global functional drinks market value: $ million, 2006–10 22
Table 2: Global functional drinks market volume: million liters, 2006–10 23
Table 3: Global functional drinks Market segmentation I:% share, by value, 2010 24
Table 4: Global functional drinks Market segmentation II: % share, by value, 2010 25
Table 5: Global functional drinks market share: % share, by volume, 2010 26
Table 6: Global functional drinks market distribution: % share, by volume, 2010 36
Table 7: Global functional drinks market value forecast: $ million, 2010–15 37
Table 8: Global functional drinks market volume forecast: million liters, 2010–15 39
Table 9: Asia-Pacific functional drinks market value: $ million, 2006–10 41
Table 10: Asia–Pacific functional drinks market volume: million liters, 2006–10 42
Table 11: Asia-Pacific functional drinks Market segmentation I:% share, by value, 2010 43
Table 12: Asia-Pacific functional drinks Market segmentation II: % share, by value, 2010 44
Table 13: Asia-Pacific functional drinks market share: % share, by volume, 2010 45
Table 14: Asia-Pacific functional drinks market distribution: % share, by volume, 2010 55
Table 15: Asia-Pacific functional drinks market value forecast: $ million, 2010–15 56
Table 16: Asia–Pacific functional drinks market volume forecast: million liters, 2010–15 58
Table 17: Europe functional drinks market value: $ million, 2006–10 60
Table 18: Europe functional drinks market volume: million liters, 2006–10 61
Table 19: Europe functional drinks Market segmentation I:% share, by value, 2010 62
Table 20: Europe functional drinks Market segmentation II: % share, by value, 2010 63
Table 21: Europe functional drinks market share: % share, by volume, 2010 64
Table 22: Europe functional drinks market distribution: % share, by volume, 2010 75
Table 23: Europe functional drinks market value forecast: $ million, 2010–15 76
Table 24: Europe functional drinks market volume forecast: million liters, 2010–15 78
Table 25: France functional drinks market value: $ million, 2006–10 80
Table 26: France functional drinks market volume: million liters, 2006–10 81
Table 27: France functional drinks Market segmentation I:% share, by value, 2010 82
Table 28: France functional drinks Market segmentation II: % share, by value, 2010 83
Table 29: France functional drinks market share: % share, by volume, 2010 84
Table 30: France functional drinks market distribution: % share, by volume, 2010 93
Table 31: France functional drinks market value forecast: $ million, 2010–15 94
Table 32: France functional drinks market volume forecast: million liters, 2010–15 96
Table 33: France size of population (million), 2006–10 97
Table 34: France gdp (constant 2000 prices, $ billion), 2006–10 97
Table 35: France gdp (current prices, $ billion), 2006–10 97
Table 36: France inflation, 2006–10 98
Table 37: France consumer price index (absolute), 2006–10 98
Table 38: France exchange rate, 2006–10 98
Table 39: Germany functional drinks market value: $ million, 2006–10 100
Table 40: Germany functional drinks market volume: million liters, 2006–10 101
Table 41: Germany functional drinks Market segmentation I:% share, by value, 2010 102
Table 42: Germany functional drinks Market segmentation II: % share, by value, 2010 103
Table 43: Germany functional drinks market share: % share, by volume, 2010 104
Table 44: Germany functional drinks market distribution: % share, by volume, 2010 111
Table 45: Germany functional drinks market value forecast: $ million, 2010–15 112
Table 46: Germany functional drinks market volume forecast: million liters, 2010–15 114
Table 47: Germany size of population (million), 2006–10 115
Table 48: Germany gdp (constant 2000 prices, $ billion), 2006–10 115
Table 49: Germany gdp (current prices, $ billion), 2006–10 115
Table 50: Germany inflation, 2006–10 116
Table 51: Germany consumer price index (absolute), 2006–10 116
Table 52: Germany exchange rate, 2006–10 116
Table 53: Japan functional drinks market value: $ million, 2006–10 118
Table 54: Japan functional drinks market volume: million liters, 2006–10 119
Table 55: Japan functional drinks Market segmentation I:% share, by value, 2010 120
Table 56: Japan functional drinks Market segmentation II: % share, by value, 2010 121
Table 57: Japan functional drinks market share: % share, by volume, 2010 122
Table 58: Japan functional drinks market distribution: % share, by volume, 2010 130
Table 59: Japan functional drinks market value forecast: $ million, 2010–15 131
Table 60: Japan functional drinks market volume forecast: million liters, 2010–15 132
Table 61: Japan size of population (million), 2006–10 133
Table 62: Japan gdp (constant 2000 prices, $ billion), 2006–10 133
Table 63: Japan gdp (current prices, $ billion), 2006–10 133
Table 64: Japan inflation, 2006–10 134
Table 65: Japan consumer price index (absolute), 2006–10 134
Table 66: Japan exchange rate, 2006–10 134
Table 67: United Kingdom functional drinks market value: $ million, 2006–10 136
Table 68: United Kingdom functional drinks market volume: million liters, 2006–10 137
Table 69: United Kingdom functional drinks Market segmentation I:% share, by value, 2010 138
Table 70: United Kingdom functional drinks Market segmentation II: % share, by value, 2010 139
Table 71: United Kingdom functional drinks market share: % share, by volume, 2010 140
Table 72: United Kingdom functional drinks market distribution: % share, by volume, 2010 150
Table 73: United Kingdom functional drinks market value forecast: $ million, 2010–15 151
Table 74: United Kingdom functional drinks market volume forecast: million liters, 2010–15 153
Table 75: United Kingdom size of population (million), 2006–10 154
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 154
Table 77: United Kingdom gdp (current prices, $ billion), 2006–10 154
Table 78: United Kingdom inflation, 2006–10 155
Table 79: United Kingdom consumer price index (absolute), 2006–10 155
Table 80: United Kingdom exchange rate, 2006–10 155
Table 81: United States functional drinks market value: $ million, 2006–10 157
Table 82: United States functional drinks market volume: million liters, 2006–10 158
Table 83: United States functional drinks Market segmentation I:% share, by value, 2010 159
Table 84: United States functional drinks Market segmentation II: % share, by value, 2010 160
Table 85: United States functional drinks market share: % share, by volume, 2010 161
Table 86: United States functional drinks market distribution: % share, by volume, 2010 171
Table 87: United States functional drinks market value forecast: $ million, 2010–15 172
Table 88: United States functional drinks market volume forecast: million liters, 2010–15 174
Table 89: United States size of population (million), 2006–10 175
Table 90: United States gdp (constant 2000 prices, $ billion), 2006–10 175
Table 91: United States gdp (current prices, $ billion), 2006–10 175
Table 92: United States inflation, 2006–10 176
Table 93: United States consumer price index (absolute), 2006–10 176
Table 94: United States exchange rate, 2006–10 176
Table 95: PepsiCo, Inc.: key facts 177
Table 96: PepsiCo, Inc.: key financials ($) 181
Table 97: PepsiCo, Inc.: key financial ratios 181
Table 98: The Coca-Cola Company: key facts 184
Table 99: The Coca-Cola Company: key financials ($) 188
Table 100: The Coca-Cola Company: key financial ratios 189
Table 101: Red Bull Gmbh: key facts 191
LIST OF FIGURES
Figure 1: Global functional drinks market value: $ million, 2006–10 22
Figure 2: Global functional drinks market volume: million liters, 2006–10 23
Figure 3: Global functional drinks Market segmentation I:% share, by value, 2010 24
Figure 4: Global functional drinks Market segmentation II: % share, by value, 2010 25
Figure 5: Global functional drinks market share: % share, by volume, 2010 26
Figure 6: Forces driving competition in the global functional drinks market, 2010 27
Figure 7: Drivers of buyer power in the global functional drinks market, 2010 28
Figure 8: Drivers of supplier power in the global functional drinks market, 2010 30
Figure 9: Factors influencing the likelihood of new entrants in the global functional drinks market, 2010 31
Figure 10: Factors influencing the threat of substitutes in the global functional drinks market, 2010 33
Figure 11: Drivers of degree of rivalry in the global functional drinks market, 2010 34
Figure 12: Global functional drinks market distribution: % share, by volume, 2010 36
Figure 13: Global functional drinks market value forecast: $ million, 2010–15 38
Figure 14: Global functional drinks market volume forecast: million liters, 2010–15 39
Figure 15: Asia-Pacific functional drinks market value: $ million, 2006–10 41
Figure 16: Asia–Pacific functional drinks market volume: million liters, 2006–10 42
Figure 17: Asia-Pacific functional drinks Market segmentation I:% share, by value, 2010 43
Figure 18: Asia-Pacific functional drinks Market segmentation II: % share, by value, 2010 44
Figure 19: Asia-Pacific functional drinks market share: % share, by volume, 2010 45
Figure 20: Forces driving competition in the functional drinks market in Asia-Pacific, 2010 46
Figure 21: Drivers of buyer power in the functional drinks market in Asia-Pacific, 2010 47
Figure 22: Drivers of supplier power in the functional drinks market in Asia-Pacific, 2010 49
Figure 23: Factors influencing the likelihood of new entrants in the functional drinks market in Asia-Pacific, 2010 50
Figure 24: Factors influencing the threat of substitutes in the functional drinks market in Asia-Pacific, 2010 52
Figure 25: Drivers of degree of rivalry in the functional drinks market in Asia-Pacific, 2010 53
Figure 26: Asia-Pacific functional drinks market distribution: % share, by volume, 2010 55
Figure 27: Asia-Pacific functional drinks market value forecast: $ million, 2010–15 57
Figure 28: Asia–Pacific functional drinks market volume forecast: million liters, 2010–15 58
Figure 29: Europe functional drinks market value: $ million, 2006–10 60
Figure 30: Europe functional drinks market volume: million liters, 2006–10 61
Figure 31: Europe functional drinks Market segmentation I:% share, by value, 2010 62
Figure 32: Europe functional drinks Market segmentation II: % share, by value, 2010 63
Figure 33: Europe functional drinks market share: % share, by volume, 2010 64
Figure 34: Forces driving competition in the functional drinks market in Europe, 2010 65
Figure 35: Drivers of buyer power in the functional drinks market in Europe, 2010 67
Figure 36: Drivers of supplier power in the functional drinks market in Europe, 2010 69
Figure 37: Factors influencing the likelihood of new entrants in the functional drinks market in Europe, 2010 70
Figure 38: Factors influencing the threat of substitutes in the functional drinks market in Europe, 2010 72
Figure 39: Drivers of degree of rivalry in the functional drinks market in Europe, 2010 73
Figure 40: Europe functional drinks market distribution: % share, by volume, 2010 75
Figure 41: Europe functional drinks market value forecast: $ million, 2010–15 77
Figure 42: Europe functional drinks market volume forecast: million liters, 2010–15 78
Figure 43: France functional drinks market value: $ million, 2006–10 80
Figure 44: France functional drinks market volume: million liters, 2006–10 81
Figure 45: France functional drinks Market segmentation I:% share, by value, 2010 82
Figure 46: France functional drinks Market segmentation II: % share, by value, 2010 83
Figure 47: France functional drinks market share: % share, by volume, 2010 84
Figure 48: Forces driving competition in the functional drinks market in France, 2010 85
Figure 49: Drivers of buyer power in the functional drinks market in France, 2010 86
Figure 50: Drivers of supplier power in the functional drinks market in France, 2010 87
Figure 51: Factors influencing the likelihood of new entrants in the functional drinks market in France, 2010 89
Figure 52: Factors influencing the threat of substitutes in the functional drinks market in France, 2010 91
Figure 53: Drivers of degree of rivalry in the functional drinks market in France, 2010 92
Figure 54: France functional drinks market distribution: % share, by volume, 2010 93
Figure 55: France functional drinks market value forecast: $ million, 2010–15 95
Figure 56: France functional drinks market volume forecast: million liters, 2010–15 96
Figure 57: Germany functional drinks market value: $ million, 2006–10 100
Figure 58: Germany functional drinks market volume: million liters, 2006–10 101
Figure 59: Germany functional drinks Market segmentation I:% share, by value, 2010 102
Figure 60: Germany functional drinks Market segmentation II: % share, by value, 2010 103
Figure 61: Germany functional drinks market share: % share, by volume, 2010 104
Figure 62: Forces driving competition in the functional drinks market in Germany, 2010 105
Figure 63: Drivers of buyer power in the functional drinks market in Germany, 2010 106
Figure 64: Drivers of supplier power in the functional drinks market in Germany, 2010 107
Figure 65: Factors influencing the likelihood of new entrants in the functional drinks market in Germany, 2010 108
Figure 66: Factors influencing the threat of substitutes in the functional drinks market in Germany, 2010 109
Figure 67: Drivers of degree of rivalry in the functional drinks market in Germany, 2010 110
Figure 68: Germany functional drinks market distribution: % share, by volume, 2010 111
Figure 69: Germany functional drinks market value forecast: $ million, 2010–15 113
Figure 70: Germany functional drinks market volume forecast: million liters, 2010–15 114
Figure 71: Japan functional drinks market value: $ million, 2006–10 118
Figure 72: Japan functional drinks market volume: million liters, 2006–10 119
Figure 73: Japan functional drinks Market segmentation I:% share, by value, 2010 120
Figure 74: Japan functional drinks Market segmentation II: % share, by value, 2010 121
Figure 75: Japan functional drinks market share: % share, by volume, 2010 122
Figure 76: Forces driving competition in the functional drinks market in Japan, 2010 123
Figure 77: Drivers of buyer power in the functional drinks market in Japan, 2010 124
Figure 78: Drivers of supplier power in the functional drinks market in Japan, 2010 126
Figure 79: Factors influencing the likelihood of new entrants in the functional drinks market in Japan, 2010 127
Figure 80: Factors influencing the threat of substitutes in the functional drinks market in Japan, 2010 128
Figure 81: Drivers of degree of rivalry in the functional drinks market in Japan, 2010 129
Figure 82: Japan functional drinks market distribution: % share, by volume, 2010 130
Figure 83: Japan functional drinks market value forecast: $ million, 2010–15 131
Figure 84: Japan functional drinks market volume forecast: million liters, 2010–15 132
Figure 85: United Kingdom functional drinks market value: $ million, 2006–10 136
Figure 86: United Kingdom functional drinks market volume: million liters, 2006–10 137
Figure 87: United Kingdom functional drinks Market segmentation I:% share, by value, 2010 138
Figure 88: United Kingdom functional drinks Market segmentation II: % share, by value, 2010 139
Figure 89: United Kingdom functional drinks market share: % share, by volume, 2010 140
Figure 90: Forces driving competition in the functional drinks market in the United Kingdom, 2010 141
Figure 91: Drivers of buyer power in the functional drinks market in the United Kingdom, 2010 142
Figure 92: Drivers of supplier power in the functional drinks market in the United Kingdom, 2010 144
Figure 93: Factors influencing the likelihood of new entrants in the functional drinks market in the United Kingdom, 2010 145
Figure 94: Factors influencing the threat of substitutes in the functional drinks market in the United Kingdom, 2010 147
Figure 95: Drivers of degree of rivalry in the functional drinks market in the United Kingdom, 2010 148
Figure 96: United Kingdom functional drinks market distribution: % share, by volume, 2010 150
Figure 97: United Kingdom functional drinks market value forecast: $ million, 2010–15 152
Figure 98: United Kingdom functional drinks market volume forecast: million liters, 2010–15 153
Figure 99: United States functional drinks market value: $ million, 2006–10 157
Figure 100: United States functional drinks market volume: million liters, 2006–10 158
Figure 101: United States functional drinks Market segmentation I:% share, by value, 2010 159
Figure 102: United States functional drinks Market segmentation II: % share, by value, 2010 160
Figure 103: United States functional drinks market share: % share, by volume, 2010 161
Figure 104: Forces driving competition in the functional drinks market in the United States, 2010 162
Figure 105: Drivers of buyer power in the functional drinks market in the United States, 2010 164
Figure 106: Drivers of supplier power in the functional drinks market in the United States, 2010 165
Figure 107: Factors influencing the likelihood of new entrants in the functional drinks market in the United States, 2010 166
Figure 108: Factors influencing the threat of substitutes in the functional drinks market in the United States, 2010 168
Figure 109: Drivers of degree of rivalry in the functional drinks market in the United States, 2010 169
Figure 110: United States functional drinks market distribution: % share, by volume, 2010 171
Figure 111: United States functional drinks market value forecast: $ million, 2010–15 173
Figure 112: United States functional drinks market volume forecast: million liters, 2010–15 174
Figure 113: PepsiCo, Inc.: revenues & profitability 182
Figure 114: PepsiCo, Inc.: assets & liabilities 183
Figure 115: The Coca-Cola Company: revenues & profitability 189
Figure 116: The Coca-Cola Company: assets & liabilities 190