It includes detailed data on industry size and sector ation, textual analysis of the key trends and competitive landscape, and profiles of the leading firms . This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and sector ation

* Provides textual analysis of the market 's prospects, competitive landscape and profiles of the leading firms

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific industry s as well as individual chapters on 5 major industry s (France, Germany, Japan, the UK and the US).

* Includes a five-year projection of the market

Highlights

The global gardening & outdoor living industry grew by 1.8% in 2009 to reach a value of USD 162.8 billion.

In 2014, the global gardening & outdoor living industry is projection to have a value of USD 182.6 billion, a rise of 12.1% since 2009.

Plants, Shrubs and Growing Media is the largest sector of the global gardening & outdoor living industry , accounting for 57.6% of the industry 's total value.

Americas accounts for 39.5% of the global gardening & outdoor living industry value.

The gardening and outdoor living industry has seen moderate industry growth in recent years. As a leisure activity it is threatened by the current economic climate which has seen a reduction in disposable income in many countries.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and industry ing materials

* Save time carrying out entry-level research

Market Definition

The gardening & outdoor living industry consists of the following sectors : garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings sector covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools sector covers manual and electric tools. The garden utensils sector covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living sector includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media sector covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Industry values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

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