TABLE OF CONTENTS
Chapter 1 Summary 2
Market overview : pasta and noodles 2
Summary category level: canned pasta & noodles 3
Summary category level: chilled fresh pasta 4
Summary category level: dried pasta/noodles 5
Part I Summary 6
What's included this report? 6
How to use this report 6
Market definition 7
Part III Industry Overview 19
Market analysis (Value) (Malaysian Ringgit), 2003-08 19
Market analysis (Value) (Malaysian Ringgit), 2008-13 20
Market analysis (Value) (USD ), 2003-08 22
Market analysis (Value) (USD ), 2008-13 22
Market Analysis (Volume), 2003-08 24
Market Analysis (Volume), 2008-13 25
Market share analysis 27
Distribution Chanel analysis 31
Expenditure and consumption per person 33
Part IV Leading Firms Profile 36
Nestlé SA 36
Part V Category Analysis: Canned Pasta & Noodles 39
Market analysis (Value) (Malaysian Ringgit), 2003-08 39
Market analysis (Value) (Malaysian Ringgit), 2008-13 40
Market analysis (Value) (USD ), 2003-08 41
Market analysis (Value) (USD ), 2008-13 41
Market Analysis (Volume), 2003-08 42
Market Analysis (Volume), 2008-13 43
Market share analysis 44
Distribution Chanel analysis 46
Expenditure and consumption per person 48
Part VI Category Analysis: Chilled Fresh Pasta 51
Market analysis (Value) (Malaysian Ringgit), 2003-08 51
Market analysis (Value) (Malaysian Ringgit), 2008-13 52
Market analysis (Value) (USD ), 2003-08 53
Market analysis (Value) (USD ), 2008-13 53
Market Analysis (Volume), 2003-08 54
Market Analysis (Volume), 2008-13 55
Market share analysis 56
Distribution Chanel analysis 58
Expenditure and consumption per person 60
Part VII Category Analysis: Dried Pasta/Noodles 63
Market analysis (Value) (Malaysian Ringgit), 2003-08 63
Market analysis (Value) (Malaysian Ringgit), 2008-13 64
Market analysis (Value) (USD ), 2003-08 66
Market analysis (Value) (USD ), 2008-13 66
Market Analysis (Volume), 2003-08 68
Market Analysis (Volume), 2008-13 69
Market share analysis 71
Distribution Chanel analysis 75
Expenditure and consumption per person 77
Part VIII Country Comparison 80
Value 80
Volume 84
Market share 88
Part IX PESTLE Analysis 89
Summary 89
Political analysis 90
Economic analysis 93
Social analysis 97
Technology analysis 100
Legal analysis 103
Environmental analysis 107
Part X New Product Development 110
Product launches over time 110
Recent product launches 112
Part XI Macroeconomic Profile 113
Macroeconomic indicators 113
Part XII Research Methodology 118
Methodology overview 118
Secondary research 119
Market modeling 120
Creating an initial data model 120
Revising the initial data model 120
Creating a final estimate 121
Creating demographic value splits 121
Primary research 121
Data finalization 122
Ongoing research 122
Part XIII APPENDIX 123
Future readings 123
How to contact experts in your market 123
Disclaimer 123
Index of Figures
Chart 1: Pasta and noodles, Malaysia, value (MYRm), 2003-13 21
Chart 2: Pasta and noodles, Malaysia, market segment growth comparison, by value, 2003-13 23
Chart 3: Pasta and noodles, Malaysia, volume (kg, million), 2003-13 26
Chart 4: Pasta and noodles, Malaysia, market segment growth comparison, by volume, 2003-13 26
Chart 5: Pasta and noodles, Malaysia, market share by value (%), 2007-08 29
Chart 6: Pasta and noodles, Malaysia, sales channels by value (%), 2007-08 32
Chart 7: Canned pasta & noodles, Malaysia, value (MYRm), 2003-13 40
Chart 8: Canned pasta & noodles, Malaysia, volume (kg, million), 2003-13 43
Chart 9: Canned pasta & noodles, Malaysia, sales channels by value (%), 2007-08 47
Chart 10: Chilled fresh pasta, Malaysia, value (MYRm), 2003-13 52
Chart 11: Chilled fresh pasta, Malaysia, volume (kg, million), 2003-13 55
Chart 12: Chilled fresh pasta, Malaysia, sales channels by value (%), 2007-08 59
Chart 13: Dried pasta/noodles, Malaysia, value (MYRm), 2003-13 65
Chart 14: Dried pasta/noodles, Malaysia, market segment growth comparison, by value, 2003-13 67
Chart 15: Dried pasta/noodles, Malaysia, volume (kg, million), 2003-13 70
Chart 16: Dried pasta/noodles, Malaysia, market segment growth comparison, by volume, 2003-13 70
Chart 17: Dried pasta/noodles, Malaysia, market share by value (%), 2007-08 73
Chart 18: Dried pasta/noodles, Malaysia, sales channels by value (%), 2007-08 76
Chart 19: Global pasta and noodles industry split (value terms, 2008), top five countries 81
Chart 20: Global pasta and noodles market sales, 2003–08, top five countries 83
Chart 21: Global pasta and noodles industry split (volume terms, 2008), top five countries 85
Chart 22: Global pasta and noodles industry volume, 2003–08, top five countries 87
Chart 23: Annual data review process 119
Index of Tables
Data table 1: Pasta and noodles category definitions 8
Data table 2: Pasta and noodles sales channels 9
Data table 3: Pasta and noodles, Malaysia, value by segment (MYRm), 2003-08 19
Data table 4: Pasta and noodles, Malaysia, value projection by category (MYRm), 2008-13 20
Data table 5: Pasta and noodles, Malaysia, value by segment ($m), 2003-08 22
Data table 6: Pasta and noodles, Malaysia, value projection by category ($m), 2008-13 22
Data table 7: Pasta and noodles, Malaysia, volume by market segment (kg, million), 2003-08 24
Data table 8: Pasta and noodles, Malaysia, volume projection by category (kg, million), 2008-13 25
Data table 9: Pasta and noodles, Malaysia, brand sales by value (%), 2007-08 27
Data table 10: Pasta and noodles, Malaysia, value by brand (MYRm), 2007-08 28
Data table 11: Pasta and noodles, Malaysia, market share by value (%), 2007-08 30
Data table 12: Pasta and noodles, Malaysia, value by industry player (MYRm), 2007-08 30
Data table 13: Pasta and noodles, Malaysia, sales channels by value (%), 2007-08 31
Data table 14: Pasta and noodles, Malaysia, value by sales channel (MYRm), 2007-08 31
Data table 15: Pasta and noodles, Malaysia, spending per person (MYR), 2003-08 33
Data table 16: Pasta and noodles, Malaysia, future spending per person (MYR), 2008-13 33
Data table 17: Pasta and noodles, Malaysia, spending per person ($), 2003-08 34
Data table 18: Pasta and noodles, Malaysia, future spending per person ($), 2008-13 34
Data table 19: Pasta and noodles, Malaysia, consumption per person (kg), 2003-08 35
Data table 20: Pasta and noodles, Malaysia, future consumption per person (kg), 2008-13 35
Data table 21: Nestlé SA key facts 36
Data table 22: Canned pasta & noodles, Malaysia, value (MYRm), 2003-08 39
Data table 23: Canned pasta & noodles, Malaysia, value projection (MYRm), 2008-13 40
Data table 24: Canned pasta & noodles, Malaysia, value ($m), 2003-08 41
Data table 25: Canned pasta & noodles, Malaysia, value projection ($m), 2008-13 41
Data table 26: Canned pasta & noodles, Malaysia, volume (kg, million), 2003-08 42
Data table 27: Canned pasta & noodles, Malaysia, volume projection (kg, million), 2008-13 43
Data table 28: Canned pasta & noodles, Malaysia, brand sales by value (%), 2007-08 44
Data table 29: Canned pasta & noodles, Malaysia, value by brand (MYRm), 2007-08 44
Data table 30: Canned pasta & noodles, Malaysia, market share by value (%), 2007-08 45
Data table 31: Canned pasta & noodles, Malaysia, value by industry player (MYRm), 2007-08 45
Data table 32: Canned pasta & noodles, Malaysia, sales channels by value (%), 2007-08 46
Data table 33: Canned pasta & noodles, Malaysia, value by sales channel (MYRm), 2007-08 46
Data table 34: Canned pasta & noodles, Malaysia, spending per person (MYR), 2003-08 48
Data table 35: Canned pasta & noodles, Malaysia, future spending per person (MYR), 2008-13 48
Data table 36: Canned pasta & noodles, Malaysia, spending per person ($), 2003-08 49
Data table 37: Canned pasta & noodles, Malaysia, future spending per person ($), 2008-13 49
Data table 38: Canned pasta & noodles, Malaysia, consumption per person (kg), 2003-08 50
Data table 39: Canned pasta & noodles, Malaysia, future consumption per person (kg), 2008-13 50
Data table 40: Chilled fresh pasta, Malaysia, value (MYRm), 2003-08 51
Data table 41: Chilled fresh pasta, Malaysia, value projection (MYRm), 2008-13 52
Data table 42: Chilled fresh pasta, Malaysia, value ($m), 2003-08 53
Data table 43: Chilled fresh pasta, Malaysia, value projection ($m), 2008-13 53
Data table 44: Chilled fresh pasta, Malaysia, volume (kg, million), 2003-08 54
Data table 45: Chilled fresh pasta, Malaysia, volume projection (kg, million), 2008-13 55
Data table 46: Chilled fresh pasta, Malaysia, brand sales by value (%), 2007-08 56
Data table 47: Chilled fresh pasta, Malaysia, value by brand (MYRm), 2007-08 56
Data table 48: Chilled fresh pasta, Malaysia, market share by value (%), 2007-08 57
Data table 49: Chilled fresh pasta, Malaysia, value by industry player (MYRm), 2007-08 57
Data table 50: Chilled fresh pasta, Malaysia, sales channels by value (%), 2007-08 58
Data table 51: Chilled fresh pasta, Malaysia, value by sales channel (MYRm), 2007-08 58
Data table 52: Chilled fresh pasta, Malaysia, spending per person (MYR), 2003-08 60
Data table 53: Chilled fresh pasta, Malaysia, future spending per person (MYR), 2008-13 60
Data table 54: Chilled fresh pasta, Malaysia, spending per person ($), 2003-08 61
Data table 55: Chilled fresh pasta, Malaysia, future spending per person ($), 2008-13 61
Data table 56: Chilled fresh pasta, Malaysia, consumption per person (kg), 2003-08 62
Data table 57: Chilled fresh pasta, Malaysia, future consumption per person (kg), 2008-13 62
Data table 58: Dried pasta/noodles, Malaysia, value by sector (MYRm), 2003-08 63
Data table 59: Dried pasta/noodles, Malaysia, value projection by sector (MYRm), 2008-13 64
Data table 60: Dried pasta/noodles, Malaysia, value by sector ($m), 2003-08 66
Data table 61: Dried pasta/noodles, Malaysia, value projection by sector ($m), 2008-13 66
Data table 62: Dried pasta/noodles, Malaysia, volume by sector (kg, million), 2003-08 68
Data table 63: Dried pasta/noodles, Malaysia, volume projection by sector (kg, million), 2008-13 69
Data table 64: Dried pasta/noodles, Malaysia, brand sales by value (%), 2007-08 71
Data table 65: Dried pasta/noodles, Malaysia, value by brand (MYRm), 2007-08 72
Data table 66: Dried pasta/noodles, Malaysia, market share by value (%), 2007-08 74
Data table 67: Dried pasta/noodles, Malaysia, value by industry player (MYRm), 2007-08 74
Data table 68: Dried pasta/noodles, Malaysia, sales channels by value (%), 2007-08 75
Data table 69: Dried pasta/noodles, Malaysia, value by sales channel (MYRm), 2007-08 75
Data table 70: Dried pasta/noodles, Malaysia, spending per person (MYR), 2003-08 77
Data table 71: Dried pasta/noodles, Malaysia, future spending per person (MYR), 2008-13 77
Data table 72: Dried pasta/noodles, Malaysia, spending per person ($), 2003-08 78
Data table 73: Dried pasta/noodles, Malaysia, future spending per person ($), 2008-13 78
Data table 74: Dried pasta/noodles, Malaysia, consumption per person (kg), 2003-08 79
Data table 75: Dried pasta/noodles, Malaysia, future consumption per person (kg), 2008-13 79
Data table 76: Global pasta and noodles market sales, 2008 80
Data table 77: Global pasta and noodles industry split (value terms ($m), 2008), top five countries 83
Data table 78: Global pasta and noodles industry volume, 2008 84
Data table 79: Global pasta and noodles industry split (volume terms, 2008), top five countries 87
Data table 80: Leading players, top five countries 88
Data table 81: Analysis of Malaysia’s political landscape 90
Data table 82: Analysis of the Malaysian economy 93
Data table 83: Analysis of the Malaysian social system 97
Data table 84: Analysis of Malaysia’s technology landscape 100
Data table 85: Analysis of Malaysia’s legal landscape 103
Data table 86: Analysis of Malaysia’s environmental landscape 107
Data table 87: Malaysia pasta and noodles new product launches reports, by firm, 2008 110
Data table 88: Malaysia pasta and noodles new product launches SKUs, by firm, 2008 110
Data table 89: Malaysia pasta and noodles new product launches (reports), by flavor and fragrances, 2008 111
Data table 90: Malaysia pasta and noodles new product launches (reports), by ingredients (top 10 ingredients), 2008 111
Data table 91: Malaysia pasta and noodles new product launches (reports), by package tags or claims, 2008 112
Data table 92: Malaysia pasta and noodles new product launches, 2008 112
Data table 93: Malaysia population, by age group, 2003-08 (millions) 113
Data table 94: Malaysia population projection, by age group, 2008-13 (millions) 114
Data table 95: Malaysia population, by gender, 2003-08 (millions) 114
Data table 96: Malaysia population projection, by gender, 2008-13 (millions) 115
Data table 97: Malaysia nominal Gross Domestic Product, 2003-08 (MYRbn, nominal prices) 115
Data table 98: Malaysia nominal Gross Domestic Product projection, 2008-13 (MYRbn, nominal prices) 115
Data table 99: Malaysia real Gross Domestic Product, 2003-08 (MYRbn, 2000 prices) 116
Data table 100: Malaysia real Gross Domestic Product projection, 2008-13 (MYRbn, 2000 prices) 116
Data table 101: Malaysia real Gross Domestic Product, 2003-08 ($bn, 2000 prices) 116
Data table 102: Malaysia real Gross Domestic Product projection, 2008-13 ($bn, 2000 prices) 117
Data table 103: Malaysia consumer price index, 2003-08 (2000=100) 117
Data table 104: Malaysia consumer price index, 2008-13 (2000=100) 117