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Argentina Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates

BMI View:

We hold the view that 2016 will witness the Argentine consumer electronics market decline significantly in US dollar terms due to the sharp devaluation of the peso. We had changed our forecasts in the Q415 report to reflect on the positive growth in 2015 but we expect the market to again be disrupted by significant peso depreciation against the US dollar in 2016, which will have the most severe impact on the PC and AV segments, extending the run of handset spending outperformance. We believe the outlook for Argentina is stronger over the medium term, particularly from 2017-2019. Areas of growth we identify include smartphones, tablets, hybrid notebooks and smart TVs. However, we highlight there is considerable downside risk with Argentina vulnerable to external shocks should the global economic climate become more hostile.


Headline

Expenditure Projections

- Computer Hardware Sales: USD1.99bn in 2015 to USD1.72bn in 2016, a decrease of 13.5%. Peso devaluation will hamper the growth of the PC market significantly in 2016.
- AV Sales: USD2.19bn in 2015 to USD1.81bn in 2016, a contraction of 16.8%. AV sales are expected to underperform in 2016 as a result of negative impact of peso depreciation being exacerbated by the fact TV set demand was brought forward to 2014 by the FIFA World Cup.

Table Of Contents

Argentina Consumer Electronics Report Q1 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market . 9
Industry Forecast .. 11
Table: Consumer Electronics Overview (Argentina 2013-2019) 16
Industry Risk Reward Index 17
Table: Americas Risk/Rewards Index, Q1 2016 . . 20
Market Overview 21
Computers .. 21
Table: PC Sales (Argentina 2013-2019) . 21
AV . 31
Table: AV Sales (Argentina 2013-2019) . 31
Mobile Handsets 36
Table: Mobile Communications (Argentina 2013-2019) . . 36
Competitive Landscape . 44
Local Companies .. 44
Table: Banghó 44
Table: Cetrogar . . 45
Table: Exo . . 46
Table: Frávega 47
Table: Musimundo . . 47
Table: Noblex (Newsan) . . 48
Regulatory Development .. 49
Demographic Forecast .. 53
Table: Population Headline Indicators (Argentina 1990-2025) 54
Table: Key Population Ratios (Argentina 1990-2025) . 54
Table: Urban/Rural Population and Life Expectancy (Argentina 1990-2025) 55
Table: Population By Age Group (Argentina 1990-2025) . 55
Table: Population By Age Group % (Argentina 1990-2025) . 56
Methodology . 58
Industry Forecast Methodology . 58
Sector-Specific Methodology .. 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology .. 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators . 62

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