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Brazil Consumer Electronics Report Q1 2016

  • December 2015
  • -
  • Business Monitor International
  • -
  • 64 pages

Includes 3 FREE quarterly updates

BMI View: Brazilian consumer electronics spending declined sharply in 2015 due to recession anddepreciation, with a double-digit decline even in local currency terms Spending is forecast to contractagain in 2016 as recession and further depreciation erode purchasing power, but conditions are expected tobe slightly less hostile than in 2015 Under our core scenario, the market is however forecast to return togrowth from 2017, as wider economic sentiment improves with an added boost from currency appreciation,which we believe will unlock deferred purchases from 2015 and 2016 The improvement will be mostpronounced in the PC and AV markets where demand was worst affected by economic conditions but it willstill be handset sales growth that outperforms 2016-2019 as a result of the underlying strength of thesmartphone upgrade trend BMI forecasts total consumer electronics device spending will grow at a CAGRof 51% over 2015-2019 to USD353bn in 2019

Latest Updates & Industry Developments

- Computer Hardware Sales: USD88bn in 2016 to USD130bn in 2019 After a sharp contraction indemand in 2015 and 2016 the market will recover over the medium term as household purchasing powerincreases, and boosted by deferred purchases as confidence returns
- AV Sales: USD54bn in 2016 to USD70bn in 2019 Deferred purchases will be unlocked from 2017, butgreater TV set saturation and cannibalisation of digital camera volumes will mean growth underperformsthe computer hardware segment
- Mobile Handset Sales: USD122bn in 2016 to USD153bn in 2019, a CAGR of 57% in US dollar termsOnly segment expected to register local currency growth in 2016, but market will cool over the mediumterm due to smartphone market saturation

Table Of Contents

Brazil Consumer Electronics Report Q1 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Brazil 2013-2019) 17
Industry Risk Reward Index 18
Table: Americas Risk/Rewards Index, Q1 2016 21
Market Overview 22
Recent Developments 22
Computers 22
Table: PC Sales (Brazil 2013-2019) 22
Table: Brazil Consumer Electronics Tax Regime 26
AV 32
Table: AV Sales (Brazil 2013-2019) 32
Table: Household Penetration of AV Devices And Services (%) 37
Handsets 38
Table: Mobile Communications (Brazil 2013-2019) 38
Competitive Landscape 47
International Companies 47
Table: Hewlett-Packard (HP) 47
Table: Lenovo 48
Local Companies 49
Table: IGB Eletronica (Gradiente) 49
Table: Itautec 50
Regulatory Development 51
Table: Government Authorities 51
Table: PC And Handsets Tax Regime 53
Demographic Forecast 55
Table: Population Headline Indicators (Brazil 1990-2025) 56
Table: Key Population Ratios (Brazil 1990-2025) 56
Table: Urban/Rural Population and Life Expectancy (Brazil 1990-2025) 57
Table: Population By Age Group (Brazil 1990-2025) 57
Table: Population By Age Group % (Brazil 1990-2025) 58
Methodology 60
Industry Forecast Methodology 60
Sector-Specific Methodology 61
Sources 61
Risk/Reward Index Methodology 62
Sector-Specific Methodology 63
Table: Consumer Electronics Risk/Reward Index Indicators 63
Table: Weighting Of Indicators 64

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