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Peru Consumer Electronics Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View:
Peru's consumer electronics market is often overshadowed by its larger neighbours in Latin America, but it is primed for a period of strong growth over the medium term based on a robust economic outlook and low penetration rates. We expect strong domestic conditions and nuevo sol appreciation to drive increases in purchasing power that will increase affordability and deepen the devices market, benefiting vendors through increases in first-time and replacement device spending after the downturn in 2015-2016. We forecast for total device spending to increase at a CAGR of 8.3% over 2016-2020 to USD4.3bn in 2020.

Latest Updates And Industry Developments


- Computer Hardware Sales: USD964mn in 2016 to USD1.2bn in 2020, CAGR of +6.7% in US dollar terms. Purchasing power gains will alleviate the economic pressures that hit demand in 2015 and 2016, but with competition from smartphones for retail PC spending we do not envisage a return to the growth rates of the early PC boom years.

- AV Sales: USD870mn in 2016 to USD1.2bn in 2020, CAGR of +8.1%. Vendors will be able to target first-time flat-panel TV set upgrades and replacement demand as purchasing power growth accelerates.

- Handset Sales: USD1.3bn in 2016 to USD1.8bn in 2020, CAGR of +9.6%. Relatively low smartphone penetration against the backdrop of a strong economy means first-time upgrades should continue to be an engine for handset segment outperformance through to 2020.

Table Of Contents

Peru Consumer Electronics Report Q1 2017
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Peru 2014-2020) 16
Industry Risk Reward Index 17
Latin America Risk/Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q1 2017 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Peru 2014-2020) 21
AV Devices 28
Table: AV Sales (Peru 2014-2020) 28
Mobile Handsets 33
Table: Mobile Communications (Peru 2014-2020) 33
Industry Trends And Developments 40
Electronics Trade 40
Table: Latin America Consumer Electronics (CE) Trade Value (USDmn), 2009-2014 40
Table: Peru Consumer Electronics Trade Value (USDmn), 2010-2015 41
Local Industry Analysis 42
Regulatory Development 44
Competitive Landscape 47
Peru Consumer Electronics Companies 47
Consumer Electronics Vendors - Americas, 2015 48
Table: Computer Hardware 48
Table: TV Sets 48
Table: Mobile Phones 49
Retailers 49
Table: Electronics 49
Table: E-Commerce 50
Table: Department Stores 50
Demographic Forecast 51
Demographic Outlook 51
Table: Population Headline Indicators (Peru 1990-2025) 52
Table: Key Population Ratios (Peru 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Peru 1990-2025) 53
Table: Population By Age Group (Peru 1990-2025) 53
Table: Population By Age Group % (Peru 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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